Misplaced Pages

WCZZ (1090 kHz) is a daytimer AM radio station licensed to Greenwood, South Carolina, and serving the Lakelands area. It airs an urban adult contemporary format and is owned by Broomfield Broadcasting, Inc. The studios are on Montague Avenue in Greenwood.

By day, WCZZ is licensed by the Federal Communications Commission (FCC) to broadcast at 5,000 watts non-directional, and 2,250 watts during critical hours. But because 1090 AM is a clear channel frequency reserved for Class A stations WBAL Baltimore, KAAY Little Rock and XEPRS Tijuana, WCZZ must go off the air at sunset to avoid interference. Programming is heard around the clock on 250-watt FM translator W274CC at 102.7 MHz in Greenwood.

History

The station signed on the air on June 20, 1973; 51 years ago (1973-06-20). It was a 1,000 watt daytime-only station, using the call sign WMTY. It played country music and was a network affiliate of the Mutual Broadcasting System.

Through the 1980s and 90s, it has carried mostly satellite formats, including oldies as "Cruisin' Oldies 1090". The call letters were changed to the current WCZZ around 2000.

In 2006, the station became "Rejoice! 1090" carrying ABC Radio's Rejoice! Musical Soul Food satellite format. The station switched to sports talk as an affiliate of ESPN Radio in 2007. In June 2009, the station flipped to an urban gospel sound.

In 2017, the WCZZ returned to sports talk, this time using the Fox Sports Radio Network. It was branded as "Fox Sports Greenwood". The station added an FM translator, giving listeners the option to hear it on 1090 AM and 102.7 FM.

On November 13, 2020, WCZZ changed from sports radio to urban adult contemporary. Using the FM dial position in its name, it rebranded as "Magic 102.7".

References

1. "Facility Technical Data for WCZZ". Licensing and Management System. Federal Communications Commission.
2. Radio-Locator.com/WCZZ
3. Radio-Locator.com/W274CC
4. Broadcasting Yearbook 1977 page C-188. Retrieved October 20, 2023.
5. Magic 102.7 Debuts in Greenwood Radioinsight - November 13, 2020

External links

• Facility details for Facility ID 68856 (WCZZ) in the FCC Licensing and Management System
• WCZZ in Nielsen Audio's AM station database
• Facility details for Facility ID 201237 (W274CC) in the FCC Licensing and Management System
• W274CC at FCCdata.org

This article about a radio station in South Carolina is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

• Radio stations in South Carolina
• Radio stations established in 1973
• 1973 establishments in South Carolina
• Daytime-only radio stations in South Carolina
• Urban adult contemporary radio stations in the United States
• South Carolina radio station stubs