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WDAY-TV

Fargo, North Dakota Moorhead, Minnesota United States
City	Fargo, North Dakota
Channels	Digital: 21 (UHF) Virtual: 6
Branding	WDAY-TV; WDAY News, The News Leader WDAY Xtra (DT3)
Programming
Affiliations	6.1: ABC for others, see § Subchannels
Ownership
Owner	Forum Communications Company
Sister stations	WDAY, WDAZ-TV
History
First air date	June 1, 1953 (71 years ago) (1953-06-01)
Former channel number(s)	Analog: 6 (VHF, 1953–2009)
Former affiliations	NBC (1953–1983) CBS (secondary, 1953−1954) DuMont (secondary, 1953−1955) ABC (secondary, 1953–1959)
Call sign meaning	taken from sister radio station, which was randomly assigned by the FCC
Technical information
Licensing authority	FCC
Facility ID	22129
ERP	1,000 kW
HAAT	322 m (1,056 ft)
Transmitter coordinates	47°0′28″N 97°12′3″W / 47.00778°N 97.20083°W / 47.00778; -97.20083
Links
Public license information	Public file LMS
Website	www.wday.com

WDAY-TV (channel 6) is a television station in Fargo, North Dakota, United States, affiliated with ABC. It serves as the flagship television property of locally based Forum Communications Company, which also owns WDAY radio (970 AM) and The Forum of Fargo-Moorhead. The television and radio stations share studios on South 8th Street in downtown Fargo, while WDAY-TV's transmitter is located near Amenia.

Semi-satellites

WDAY-TV serves one of the largest geographic viewing areas of any station in the United States. It consists of all of North Dakota as well as northwestern Minnesota, northern South Dakota, eastern Montana, southern Manitoba, Canada including Winnipeg, and far western Ontario, Canada including Kenora. It covers this region with a network of three full-power semi-satellites: WDAZ-TV (channel 8) in Grand Forks, KBMY (channel 17) in Bismarck, and KMCY (channel 14) in Minot, which itself is a semi-satellite of KBMY.

WDAZ-TV

WDAZ-TV (channel 8), serving Grand Forks and licensed to Devils Lake, operates as a semi-satellite of WDAY-TV. As such, it simulcasts all network and syndicated programming as provided through WDAY-TV, and the two stations share a website. However, WDAZ-TV airs separate legal identifications and commercial inserts targeting the Grand Forks metro and northern portion of the Fargo–Grand Forks market. Local newscasts, produced by WDAY-TV, are simulcast on both stations. The two stations are counted as a single unit for ratings purposes.

KBMY/KMCY

KBMY (channel 17) in Bismarck, and KMCY (channel 14) in Minot, clear all network programming as provided through WDAY-TV and simulcast WDAY-TV's newscasts, but airs a separate offering of syndicated programming; there are also separate commercial inserts and legal station identifications. Internal operations are based at WDAY-TV's studios in Fargo.

History

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WDAY-TV went on the air for the first time on June 1, 1953, as the second television station in North Dakota (after KCJB-TV, now KXMC-TV, in Minot) and the first in Fargo and the eastern part of the state. It was owned by a group of Fargo investors led by Norman Black, owner and publisher of The Forum. It took its call letters from WDAY radio, which has been owned by The Forum since 1935. Black bought the remaining shares in 1958.

It originally carried programming from all four networks of the day–CBS, NBC, ABC and DuMont. However, it was a primary NBC affiliate owing to its radio sister's long affiliation with NBC radio. It lost CBS to KXJB-TV (channel 4) in 1954, lost DuMont later in 1955 as that network was winding up operations, and lost ABC in 1959 when KXGO-TV (channel 11, now KVLY-TV) signed on. In 1983, WDAY-TV swapped affiliations with channel 11, then known as KTHI-TV, and became an ABC affiliate.

Although it was apparent that Fargo and Grand Forks were going to be a single market, channel 6 did not cover the northern portion of this vast market very well. It was required to conform its signal to protect CBC Television's Winnipeg station, CBWT, which took to the air on channel 6 a year after WDAY-TV signed on. As a result, it was barely viewable in northern Grand Forks and could not be seen at all in much of the northern part of the market. To solve this problem, it signed on WDAZ-TV in 1967 as a semi-satellite for the northern portion of the market.

WDAY-TV and WDAZ-TV began operating cable-only WB affiliate "WBFG" in 1998. WDAY/WDAZ replaced The CW Plus successor of "WBFG" with the Justice Network (which moved from 6.4) on new digital broadcast subchannels WDAY 6.2 and WDAZ 8.2 on September 12, 2016, and WDAY'Z Xtra (which launched in 2013) on digital subchannel 6.3 in the Fargo area and 8.3 in the Grand Forks area. WDAY-DT4 returned to the air in 2017 as an affiliate of Ion Television.

WDAY-TV is one of the westernmost stations in the country whose call sign begins with W. Most stations west of the Mississippi River begin with K; however, WDAY radio signed on in 1922, a year before the U.S. government moved the K-W boundary from the state borders between 102 and 104 degrees West longitude (including the North Dakota–Montana border) to the Mississippi River.

WDAY X

WDAY X is a digital subchannel carried on WDAY 6.3, WDAZ 8.3, KBMY 17.3, and KMCY 14.3, airing as a primary affiliate of MyNetworkTV on KBMY and KMCY and as an independent station on WDAY-TV and WDAZ-TV. This subchannel airs syndicated programming, North Dakota and Minnesota high school sports, North Dakota high school state tournaments, Minnesota State University Moorhead athletics, and select North Dakota State University athletic events. It airs Doppler weather radar and "Storm Tracker" weather loop with easy listening music during overnights. WDAY X is carried on all cable providers in the coverage area.

WDAY X (as WDAY Xtra) became available in HD in 2014, and in 2016, MyNetworkTV programming began airing in prime time, although on KBMY and KMCY only (in Bismarck and Minot respectively) but not on WDAY or WDAZ; KRDK-TV in Valley City serves as Fargo's MyNetworkTV affiliate.

News operation and programming

WDAY-TV presently broadcasts 36+1⁄2 hours of locally produced newscasts and other programming each week (with 6+1⁄2 hours each weekday, 2+1⁄2 hours on Saturdays, and two hours on Sundays). WDAY's newscasts have traditionally led the ratings in the Fargo–Grand Forks market.

WDAZ once had a larger news presence, as it aired separate 5 p.m., 6 p.m., 10 p.m., and weekend newscasts, with the only WDAY newscast airing being the morning First News. WDAZ's weekend news was taken over by WDAY in 2011 and its 5 p.m. weekday newscast was taken over in July 2014. The decision to replace the 5 p.m. broadcast was met with an immediate backlash from viewers, including those who circulated a petition on Change.org demanding that Forum restore the local 5 p.m. news to WDAZ.

On February 22, 2012, WDAY-TV began broadcasting its local newscasts in high definition. KBMY and KMCY began airing some of WDAY's newscasts in 2014.

WDAY-TV signs off briefly in the overnight hours; as a result, ABC's overnight news program, World News Now, is not broadcast. The station goes off the air at 3:37 a.m. and signs on again at 4 a.m. to broadcast America This Morning.

In August 2016, WDAY-TV launched a half-hour prime time newscast on its second and third subchannels called WDAY Xtra News at 9. It is simulcast on WDAZ's subchannels in Grand Forks, as well as KBMY/KMCY's subchannels in the Bismarck–Minot market.

On September 11, 2017, WDAY-TV launched a 4 p.m. weekday newscast that is simulcast on sister station WDAZ. It was the first afternoon newscast ever to air in the market.

On November 30, 2018, it was announced that WDAZ would merge its news department with that of WDAY-TV, resulting in the cancellation of WDAZ's separate 6 and 10 p.m. newscasts, effective December 21. General manager Joshua Roher cited "changes to distribution of television, emerging technologies and economic factors in our area" as reasons for the consolidation, in a statement to the Grand Forks Herald. WDAY-TV continues to maintain a news bureau and sales office in Grand Forks.

On September 5, 2021, WDAY-TV launched a Sunday morning newscast that is simulcast on sister stations WDAZ and KBMY/KMCY. It was the first Sunday morning newscast to air in the market.

Past on-air staff

• Ed Schultz (deceased)

Technical information

Subchannels

The station's signal is multiplexed:

Analog-to-digital conversion

WDAY-TV shut down its analog signal, over VHF channel 6, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 21, using virtual channel 6.

See also

• Channel 6 virtual TV stations in the United States
• Channel 7 branded TV stations in the United States
• Channel 8 branded TV stations in the United States
• Channel 21 digital TV stations in the United States

References

1. "United States Callsign Policies".
2. "Facility Technical Data for WDAY-TV". Licensing and Management System. Federal Communications Commission.
3. ^ "North Dakota TV Stations". Upper Midwest Broadcasting. May 19, 2019. Retrieved August 28, 2021.
4. FCC History Cards for WDAY-TV. Federal Communications Commission.
5. "NDSU Athletics Announces Multi-Year Television Agreement With Forum Communications". GoBison.com. May 13, 2021. Retrieved May 28, 2024.
6. RabbitEars TV Query for KBMY
7. RabbitEars TV Query for KMCY
8. TitanTV TV Query for KBMY & KMCY & WDAY & WDAZ
9. RabbitEars TV Query for WDAZ
10. "MyNetworkTV Gets New Fargo Station". Northpine. May 13, 2021.
11. "WDAY takes over 5 p.m. news in Grand Forks". Grand Forks Herald. July 15, 2014. Retrieved July 16, 2014.
12. "WDAY Launching Statewide Morning Newscast". TVSpy.com. Retrieved July 16, 2014.
13. "Backlash Grows Against Forum Communications' Decision to Dump WDAZ Newscast". Valley News Live. Gray Television. Retrieved July 18, 2014.
14. Ortega, Roly (August 30, 2017). "WDAY/WDAZ will soon introduce North Dakota's first-ever afternoon newscast". The Changing Newscasts Blog. Retrieved September 1, 2017.
15. "WDAZ to merge broadcasts with WDAY". Grand Forks Herald. November 30, 2018. Retrieved December 1, 2018.
16. Ortega, Roly (December 3, 2018). "WDAZ is merging with WDAY, thus bringing dual news operations in one market to an end". The Changing Newscasts Blog. Retrieved December 4, 2018.
17. RabbitEars TV Query for WDAY
18. Congress delays digital TV conversion, The Forum, Fargo ND, February 5, 2009
19. "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved March 24, 2012.

External links

• Official website

• 1953 establishments in North Dakota
• American Broadcasting Company affiliates
• Ion Plus affiliates
• Fargo, North Dakota
• Forum Communications Company
• Grit (TV network) affiliates
• Ion Television affiliates
• Television channels and stations established in 1953
• Television stations in North Dakota
• True Crime Network affiliates