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WGUF

Marco, Florida
Broadcast area	Naples and Southwest Florida
Frequency	98.9 MHz
Branding	Naples' FM Talk
Programming
Format	Talk Radio
Network	Townhall News
Affiliations	Compass Media Networks Salem Radio Network Westwood One
Ownership
Owner	Renda Media (Renda Broadcasting Corp. of Nevada)
Sister stations	WJGO, WSGL, WWGR
History
First air date	1990; 34 years ago (1990)
Call sign meaning	Gulf Coast
Technical information
Licensing authority	FCC
Facility ID	28903
Class	A
ERP	6,000 watts
HAAT	100 meters (330 ft)
Transmitter coordinates	26°3′10.00″N 81°42′11.00″W / 26.0527778°N 81.7030556°W / 26.0527778; -81.7030556
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	wguf989.com

WGUF (98.9 FM) is a commercial radio station licensed to Marco, Florida, and broadcasting to the Naples area of Southwest Florida. It airs a talk radio format and is owned by Renda Media, with studios on Race Track Road in Bonita Springs. The station is known as Naples' FM Talk.

WGUF is a Class A FM station. It has an effective radiated power (ERP) of 6,000 watts. The transmitter is off the Tamiami Trail (U.S. Route 41) near Auto Village Road in Lely Resort, Florida.

Programming

Weekdays begin with a local news and information show hosted by Dave Elliott. The rest of the weekday schedule largely comes from nationally syndicated conservative talk shows: Mike Gallagher, Dennis Prager, Ben Shapiro, Michael Knowles, Joe Pags, Rich Valdés, Red Eye Radio and This Morning, America's First News with Gordon Deal.

Weekends feature shows on money, health and real estate, some of which are paid brokered programming. It also carries the home improvement show, The Money Pit plus repeats of weekday programs. Most hours begin with an update from Townhall News.

History

WGUF first signed on the air in 1990; 34 years ago (1990). It was originally on 92.7 MHz, moving to its current dial position a few years later. It was owned by Rowland Gulf Broadcasting, Inc., with Marshall Rowland Sr. as the president and Stephen Rowland as the general manager. The format was easy listening music. WGUF was an affiliate of the ABC Entertainment Network.

In 1997, it was acquired by Renda Broadcasting in a $2 million deal. Renda later switched the station to a conservative talk format.

References

1. "Facility Technical Data for WGUF". Licensing and Management System. Federal Communications Commission.
2. Radio-Locator.com/WGUF
3. Information from Broadcasting Yearbook 1993 page B-76
4. Broadcasting Yearbook 2010 page D-142

External links

• Official website
• Facility details for Facility ID 28903 (WGUF) in the FCC Licensing and Management System
• WGUF in Nielsen Audio's FM station database

• Radio stations in Florida
• Renda Broadcasting radio stations