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| Trade name | WILD |
|---|---|
| Company type | Private |
| Industry | |
| Founded | 2020; 4 years ago (2020) |
| Founder | Leonard Lim |
| Headquarters | Singapore |
| Key people |
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| Divisions | |
| Website | teamwildent |
WILD Group (also known as WILD) is a global entertainment company that encompasses a record label, creator management agency, and marketing division. Founded in August 2020 by Leonard Lim, it operates with headquarters in Singapore and additional offices in Seoul, South Korea.
The company aims to bridge Asian and Western markets through its diverse roster of artists and creators, primarily emphasizing Southeast Asia, South Korea, and the United States. WILD represents a variety of creators across different industries, including music, fashion, and digital media.
History
WILD Entertainment, founded by Leonard Lim in 2020, is a hybrid entertainment group headquartered in Singapore and Seoul. Lim, drawing on his extensive experience in the K-pop industry, established WILD to bridge the gap between Southeast Asian creators and the global entertainment market. His past roles with leading companies like JYP and Cube Entertainment informed his vision of creating a nurturing environment for artists from Southeast Asia to thrive internationally.
The company operates in three main divisions: an in-house record label, a 360-degree entertainment management division, and a global agency division. The in-house label is home to several recording artists, while the management arm supports artists, music producers, and digital content creators in navigating global markets. The global agency division manages over 120 creators worldwide, aiming to connect them with leading brands for marketing and promotional initiatives.
Since its inception, WILD has signed numerous artists and creators. One of the company’s early achievements was the signing of Sorn, a former member of the K-pop girl group CLC. In May 2021, under WILD Entertainment's representation, Sorn debuted as a solo artist with her single "Run," which received widespread attention for its energetic vibe and positive message. The partnership with Sorn marked a significant step in the agency’s strategy to nurture solo careers and expand its presence in the K-pop industry with the addition of Seungyeon, another former CLC member. The company soon expanded to represent Yubin (former Wonder Girls member) and Korean-American rapper Junoflo, positioning itself as a versatile entertainment agency.
The agency’s expansion extended beyond K-pop to encompass various industries and regions. This was exemplified by the signing of Liza Soberano in 2024, marking her international career transition, and the addition of Tasha Low, a Singaporean K-pop idol and actress. Tasha originally debuted in 2012 with the girl group SKarf, making waves as one of the first Singaporean artists in K-pop. After the group disbanded, she transitioned into acting in 2018 and gained popularity through roles in local dramas and films. Under WILD’s management, Tasha diversified her career and returned to music as a soloist in 2024 with her debut single Everything You Wanted. The song allowed Tasha to showcase a new and independent side of herself, receiving attention for its empowering message and well-produced sound.
In addition to managing musicians, WILD has expanded into managing other prominent personalities. For instance, the agency organized a fan meeting in Manila in 2022 for The Hammingtons, a family popular in South Korea due to their appearances on the reality show The Return of Superman.
Reception
WILD Entertainment has received positive recognition within the entertainment industry for its strategic approach to artist and creator representation. By focusing on a diverse roster that includes musicians, creators, and media personalities, the agency has been acknowledged for its efforts to bridge cultural and market gaps. The company’s proactive support of solo artists, like Sorn, has drawn praise for opening new pathways for Southeast Asian talent in the global entertainment arena
Artists/Creators
Current
- Anastasia Jung
- Ashley Kiara
- Audreysaurus
- Dharni
- Genevieve Sia
- Haven
- Kevin Tristan
- Lana
- Liza Soberano
- Mei Chan
- Nastya Jung
- Oliveb3rry
- Q2Han
- Rachel Horridge
- Saeron Lee
- Sebin Hwang
- Seungyeon
- Sorn
- Tasha Low
- The Hammingtons
- Turquoise De Champeaux
- Vernice Lim
- Yubin
References
- ^ "Wild Entertainment Group groups & arists kpop profile (2024 up..." kpopping.com. 2022-01-10. Retrieved 2024-10-25.
- ^ Severo, Jan Milo. "Liza Soberano signs with Singapore-based talent agency". Philstar.com. Retrieved 2024-10-25.
- Adriatico, Abigail; Villanueva, Angelica (2024-10-03). "Liza Soberano signs with global talent agency WILD". Manila Standard. Retrieved 2024-10-25.
- "Liza Soberano Joins Singapore-Based Talent Agency Wild After Leaving Careless". FDH - Filipino News. 2024-10-03. Retrieved 2024-10-25.
- "Meet Leonard Lim, the Man Behind WILD Entertainment Group". mega-onemega.com. 2023-08-14. Retrieved 2024-10-25.
- "Leonard Lim // Ep 93 // Building Wild, the Powerhouse of Eastern & Western Entertainment Industry". Asian Hustle Network. Retrieved 2024-10-25.
- "Wild Entertainment & Leonard Lim Are Taking Philippine Talent Global". nylonmanila.com. 2023-02-16. Retrieved 2024-10-25.
- Anoc, Aimee. "WILD Group CEO Leonard Lim believes Filipino talent has what it takes to be recognized globally". www.gmanetwork.com. Retrieved 2024-10-25.
- "Sorn Partners With WILD To Debut Solo Single 'Run'".
- Chin, Carmen (2021-12-03). "Ex-CLC's Sorn signs with WILD Entertainment and teases new music". NME. Retrieved 2024-10-25.
- "Where Are They Now? K-Pop's First Singaporean Idols Have Made Big Career Changes". Koreaboo. 2024-04-19. Retrieved 2024-10-25.
- Spins, WILD Group Last updated on 600 (2024-09-23). "Singaporean K-pop star & actress Tasha Low is 'Everything You Wanted' on debut solo single — watch". Singaporean K-pop star & actress Tasha Low is 'Everything You Wanted' on debut solo single — watch | Articles | Hear65 - Home for Singaporean Music. Retrieved 2024-10-25.
{{cite web}}: CS1 maint: numeric names: authors list (link) - "The Hammingtons to hold a fanmeeting in Manila next month". allkpop. Retrieved 2024-10-25.
- HallyuSG (2021-05-29). "Interview with WILD – A Hybrid Entertainment Group Connecting Korea and Many Leading SEA Creators". HallyuSG. Retrieved 2024-10-25.
- "Former CLC Member Sorn Signs With New Agency". Koreaboo. 2021-12-03. Retrieved 2024-10-25.