 | |
| Company type | Subsidiary |
|---|---|
| Industry | Mass media |
| Genre | Motorsport |
| Headquarters | Munich, Germany |
| Area served | Global |
| Key people | Jona Siebel (managing director) |
| Products | Rally.TV |
| Brands | |
| Owner |
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WRC Promoter GmbH is a media company based in Munich, jointly owned by Red Bull GmbH and KW25. The company is responsible for all commercial aspects of the World Rally Championship and European Rally Championship.
History
Following the former media governing body of the World Rally Championship, Convers Sports Initiatives (acquired International Sportsworld Communicators), entered administration, Red Bull GmbH, WRC Promoter GmbH's owner, was announced as the new promoter from the 2013 season.
The company launched a over-the-top media service, WRC+, in 2014, offering a subscription-based streaming service that covers every World Rally Championship event. The service was rebranded to Rally.TV in 2023, featuring two more series, European Rally Championship and World Rallycross Championship.
In August 2024, it was reported that the company was for sale at a valuation of $550 million.
References
- Evans, David (28 September 2012). "Red Bull becomes World Rally Championship promoter". Autosport. Motorsport Network. Retrieved 31 August 2022.
- "WRC+ is the new way to watch rally". Red Bull GmbH. 31 July 2014. Retrieved 11 December 2018.
- Evans, David (18 August 2023). "WRC Promoter launches Rally.TV". dirtfish.com. Retrieved 1 October 2024.
- "World Rally Championship promoter explores $550 million sale, sources say". Reuters. 16 August 2024. Retrieved 27 October 2024.
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