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WSSX-FM

Charleston, South Carolina
Broadcast area	Charleston metropolitan area
Frequency	95.1 MHz
Branding	95SX
Programming
Format	Top 40 (CHR)
Affiliations	Westwood One
Ownership
Owner	Cumulus Media (Radio License Holding CBC, LLC)
Sister stations	WWWZ WIWF WTMA WMGL
History
First air date	June 2, 1947 (77 years ago) (1947-06-02)
Former call signs	WTMA-FM (1945–1972) WPXI (1972–1981)
Call sign meaning	"Sconnix" (previous owner)
Technical information
Licensing authority	FCC
Facility ID	72378
Class	C0
ERP	100,000 watts
HAAT	305 meters (1,001 ft)
Transmitter coordinates	32°47′44.00″N 79°50′27.00″W / 32.7955556°N 79.8408333°W / 32.7955556; -79.8408333
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.95sx.com

WSSX-FM (95.1 MHz, "95SX") is a top 40 (CHR) radio station located in Charleston, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW. The station is owned by Cumulus Media. Its studios are located in North Charleston and the transmitter tower is located in Mount Pleasant.

History

95.1 originally signed on June 2, 1947, as WTMA-FM, the sister to WTMA AM 1250. By the late 1950s, WTMA-FM was simulcasting much of the AM's programming full-time, which was top 40 by that point.

When the FCC started to limit simulcasts of AM and FM stations in the late 1960s, WTMA-FM became WPXI in 1972, with an automated "beautiful music" format. In 1975, WPXI changed to urban contemporary as "Super 95 Soul". Although it was still automated, it was noted as being one of the few commercial urban FMs in South Carolina at the time.

In 1981, WPXI dropped the urban format as the station became WSSX, with a top 40/AOR hybrid known as contemporary hit radio. Their slogan was "We Are The Rock 'N' Roll Station. The All New 95 FM WSSX", the station went to #1 in the ratings within a year. By 1983, the station had transitioned to a fully-fledged mainstream CHR radio station under their nickname "Hitradio The All New 95SX FM", again going #1 on several occasions throughout the remainder of the 1980s.

By December 1992, WSSX's ratings had begun to decline as the station shifted away from CHR to hot adult contemporary as "The New 95 Mix", then later changed to Mix 95.1. This lasted until September 1995, when the station returned to their CHR roots and their iconic nickname "95SX". Iconic DJ Danger Dan (Elm) was an integral part of 95SX in the mid 1990s.

In October 2007, following sister WSUY's flip from adult contemporary music to country music, the station invited listeners from the station to tune to 95.1FM saying "Welcome 96.9 Listeners".

As of January 2010, WSSX, whose direction favored adults and at times took a conservative approach by playing hot AC or pop/rock artists, has begun to shift towards a rhythmic-leaning direction, as it now favors rhythmic pop acts. This move might be due to a changing taste in its listeners' musical choices and its decision to attract a younger demo. The station's main competitor, Apex Broadcasting's WIHB, switched to a hip hop format in March 2010. This leaves WSSX as the only CHR station in the market.

Their official station mascot is the 95SX's Party Parrot.

References

1. "Facility Technical Data for WSSX-FM". Licensing and Management System. Federal Communications Commission.
2. "WTMA Launches Its FM Affiliate at Charleston" (PDF). Broadcasting. June 16, 1947. Retrieved September 28, 2014.

External links

• Official website
• Facility details for Facility ID 72378 (WSSX-FM) in the FCC Licensing and Management System
• WSSX-FM in Nielsen Audio's FM station database

32°47′46″N 79°50′28″W / 32.796°N 79.841°W / 32.796; -79.841

• Radio stations in Charleston, South Carolina
• Contemporary hit radio stations in the United States
• Cumulus Media radio stations
• Radio stations established in 1947
• 1947 establishments in South Carolina