Misplaced Pages

WTSB

Selma, North Carolina
Broadcast area	Raleigh-Durham
Frequency	1090 kHz
Programming
Format	Full Service Southern Gospel
Affiliations	North Carolina News Network
Ownership
Owner	Truth Broadcasting Corporation
Sister stations	WSTS
History
First air date	August 4, 1964; 60 years ago (1964-08-04) (as WBZB)
Former call signs	WBZB (1964–2004)
Call sign meaning	Where Tobacco Sells Best
Technical information
Licensing authority	FCC
Facility ID	71088
Class	D
Power	9,000 watts days only 1,700 watts critical hours
Transmitter coordinates	35°36′57.00″N 78°24′33.00″W / 35.6158333°N 78.4091667°W / 35.6158333; -78.4091667
Translator(s)	W288DH (105.5 MHz, Selma)
Links
Public license information	Public file LMS
Webcast	Truth Network Temporary Stream
Website	Truth Network

WTSB (1090 kHz) is a commercial AM radio station in Selma, North Carolina, and serving the Raleigh-Durham area. The station is owned by Truth Broadcasting Corporation and broadcasts a full service, Southern gospel radio format. It airs local news and information and high school sports as well as reports from the North Carolina News Network.

WTSB is a daytimer station. By day, it broadcasts at 9,000 watts non-directional, and at 1,700 watts during critical hours. But because 1090 AM is a clear channel frequency, reserved for Class A stations KAAY Little Rock, WBAL Baltimore and XEPRS Rosarito-Tijuana, WTSB must go off the air at night to avoid interference. Programming is heard around the clock on FM translator W288DH at 105.5 MHz.

History of WTSB, Lumberton

WTSB was located on 580 AM, and broadcast at 500 watts during the day and 50 watts at night in 2000. The station signed on in 1947, owned by Robeson Broadcasting Corp. Jack Pait, who had a furniture business in Lumberton, was majority stockholder. Levi E. Willis Sr., president and owner of Willis Broadcasting of Norfolk, Virginia, bought WTSB in 1997 from Beasley Broadcast Group which had bought WTSB and WKML. Both stations aired country music for a year when they were co-owned, but WTSB ended up going off the air for a while. Willis played traditional black gospel until WTSB went off the air in 2000. Though Willis believed the station could return, it did not.

History of WBZB, Selma/Garner

Prior to 1999, WBZB aired country music along with conservative talk. The former owner walked into Bass Music Enterprises, owned by Steve Bass, and asked, "Wanna buy a radio station?"

In 2002, about two years after Bass became the primary owner of WBZB, the station was located in Garner and played anything and everything by North Carolina musicians or well-known musicians from neighboring states. The playlist included about 1,700 songs. Artists included Arrogance, Nancy Middleton, Blue Dust Box, Jam Pain Society, John Saylor, and Tift Merritt. In 2003, Shane Gentry, a nudist and member of Nekkid Monday (a band similar to ZZ Top), began hosting the Naked Monday Show, celebrating the nudist lifestyle.

WBZB received approval for a power increase from 800 to 1,600 watts, but after a year, even though Bass claimed the station was close to making money, his investors were unable to stay with him. He sold the station on eBay.

Triangle Sports Broadcasters bought WBZB and changed the letters to WTSB, also increasing the signal to 9,000 watts, and switched to sports talk July 12, 2004, calling the station "Your Triangle Sports Ticket". The programming included local hosts as well as ESPN radio.

WTSB was sold to Lamm Media Group in November 2007. LMG head Carl Lamm retired in 2019 and sold it to the religious broadcasting group Truth Broadcasting in 2019. Truth Broadcasting acquired the station facilities and an FM translator for $175,000 in July the same year.

Programming

WTSB runs a full-service variety format, including local news and tradio, with much of its programming sold to radio evangelists. Reruns of Lum and Abner air every weekday on the station.

Translator

WTSB 1090 AM is a daytime-only signal, but programming can be heard 24/7 on 105.5 FM as well as online.

References

1. "Call Letter Origins". Radio History on the Web.
2. "Facility Technical Data for WTSB". Licensing and Management System. Federal Communications Commission.
3. Radio-Locator.com/WTSB
4. Radio-Locator.com/W288DH
5. ^ Michael Futch, "Folksy 'Don Ross' Journal' Is Dropped," The Fayetteville Observer, May 9, 2004.
6. ^ Michael Futch, "WTSB Will Be Back on Air, Owner Says," The Fayetteville Observer, July 2, 2000.
7. Michael Futch, "Lumberton Undergoes Radio Changes," The Fayetteville Observer, January 11, 1998.
8. Menconi, David (November 24, 2002). "Breaking the Waves". The News & Observer.
9. Menconi, David (November 24, 2002). "Who's on First?". The News & Observer.
10. Menconi, David (November 6, 2003). "Undress for Success". The News & Observer.
11. Menconi, David (June 30, 2003). "eBay Airplay". The News & Observer.
12. Tudor, Caulton (June 30, 2004). "Triangle gets second sports radio station". The News & Observer.
13. "Truth Broadcasting To Take Over WTSB Programming". The Johnston County Report. March 28, 2019. Retrieved February 14, 2022.
14. Jacobson, Adam (July 16, 2019). "It's The Truth: Lamm Says Goodbye To Radio". Radio & Television Business Report. Retrieved February 14, 2022.

External links

• WTSB Homepage
• Facility details for Facility ID 71088 (WTSB) in the FCC Licensing and Management System
• WTSB in Nielsen Audio's AM station database

• Full service radio stations in the United States
• Radio stations in North Carolina
• Radio stations established in 1964
• 1964 establishments in North Carolina
• Daytime-only radio stations in North Carolina