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What is it? is a common interrogational phrase.

What is it or variation may also refer to:

• What is it reflex, the psychological reflex to a novel input, causing the phrase "What is it?"
• "What Is It", a 2007 song and 2008 single by Baby Bash off the 2007 album Cyclone
• What Is It?, a 2005 U.S. surrealist film
• What Is It? (album), a 2003 album by Naturally 7
• Zip the Pinhead (1857–1927), William Henry Johnson, a U.S. freakshow performer, also called "The What Is It?"

See also

• All pages with titles beginning with What is it
• All pages with titles containing What is it
• What It Is (disambiguation)
• It Is What It Is (disambiguation)

• Disambiguation pages