| Product type | Hair care, Hair spray, body wash |
|---|---|
| Owner | International Wholesale |
| Country | United States |
| Introduced | 1952; 72 years ago (1952) |
| Markets | United States |
| Previous owners | Gillette (1952–2000) Diamond Products (2000–2007) Sun Products (2007–2012) High Ridge Brands (2012–2021) |
| Website | www |
White Rain is an American brand of body wash, hair spray, and hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by Gillette.
Ownership history
The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.
In 2007, Sun Products acquired the brand from Diamond Products Company.
In 2012, the brand was sold to High Ridge Brands, which owns other former brands of Alberto-Culver.
In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.
References
- "Gillette sells White Rain hair care brand". CNN Money. March 23, 2000. Retrieved November 11, 2021.
- Cetamayo, Ameerah (1 December 2007). "Franklin site may make White Rain brand more prevalent". Bowling Green Daily News. Retrieved 5 April 2018.
- "High Ridge Brands To Acquire the White Rain Brand from Sun Products" (Press release). Brynwood Partners. June 26, 2012. Retrieved November 11, 2021 – via PR Newswire.
- "International Wholesale acquires White Rain personal care brand from High Ridge Brands". Global Newswire (Press release). February 23, 2021. Retrieved November 11, 2021.