 | |
| Industry | Baking |
|---|---|
| Founded | 2011 |
| Founders | Tracey Noonan, Danielle Descroches |
| Headquarters | Cohasset, Massachusetts |
| Products | Cupcakes |
| Website | www |
Wicked Good Cupcakes is a Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
History
Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Desroches. After taking a cake decorating class, they began posting photos of their baking online. Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in Cohasset.
In 2011, someone with a Wicked Good Cupcake was stopped by the TSA in Boston. The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company.
Wicked Good Cupcakes appeared on Season 4 of Shark Tank where it received an investment from Kevin O'Leary of $75,000 in exchange for royalties. O'Leary received $1 for every cupcake sold until his investment was repaid, and then $0.45 for every cupcake thereafter.
In 2021, Wicked Good Cupcakes joined the Hickory Farms family of gourmet food gifts.
References
- ^ Harris, David L. (25 March 2014). "A year after 'Shark Tank' appearance, Wicked Good Cupcakes baking in success". Boston Business Journal. Retrieved 27 January 2018.
- ^ "'Wicked' Cupcake Flies High After TSA Seizure". Fox News. 12 January 2012. Retrieved 27 January 2018.
- Feloni, Richard (15 December 2015). "The 15 biggest 'Shark Tank' success stories of all time". Business Insider. Retrieved 27 January 2018.
External links
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