Will Dean (born 8 November 1980) is an entrepreneur who founded and served as the CEO of endurance event company Tough Mudder and co-founded Immersive Gamebox (previously Electric Gamebox), where he currently holds the position of CEO.
Biography
Born in Sheffield on 8 November 1980, Dean is a native of Nottinghamshire, located in England's East Midlands. He was educated at Oundle School in Northamptonshire and studied economics and politics at the University of Bristol in the UK.
Dean completed an MBA at Harvard Business School. During his time at Harvard, he founded obstacle course racing company Tough Mudder. He left Tough Mudder in 2019 to focus full-time on Electric Gamebox. Dean published a book about his time at Tough Mudder, It Takes a Tribe, in 2017. Dean is an advocate for 'simplifying the process' in business practices, by 'arriving at the essence of an issue'.
He was named on Crain's annual "40 Under 40" list in 2012, ranked number 2 in Fortune's '40 Under 40: Ones to Watch' list, received the US National EY Entrepreneur Of The Year Emerging Award, was on the Sports Business Journal 40 under 40 in 2017, and received an MBE in 2017.
References
- Branch, John (29 April 2010). "Playing With Fire, Barbed Wire and Beer". The New York Times. Retrieved 25 July 2021.
- Ford, Jonathan (8 December 2019). "Will Dean: Tough Mudder experience spurs teamwork". www.ft.com. Nikkei. Retrieved 25 July 2021.
- ^ Evans, Peter (1 April 2018). "Will Dean interview: Who's the toughest Mudder of all?". The Sunday Times.
- University of Bristol. "Centre for Innovation External partners". www.bristol.ac.uk. Retrieved 25 July 2021.
- Parrish, Charlie (12 July 2014). "How Tough Mudder became a phenomenon". The Daily Telegraph.
- Wallop, Harry (24 August 2017). "The man who made millions out of mud". Times Newspapers. Retrieved 25 July 2021.
- Ackerman, Naomi (11 June 2021). "Entrepreneurs: Meet Tough Mudder founder Will Dean". www.standard.co.uk. Retrieved 25 July 2021.
- Dean, Will (12 September 2017). It Takes a Tribe: Building the Tough Mudder Movement. Penguin Books Limited. ISBN 978-0-241-97932-7.
- Noonan, Aisling (2018-07-05). "Will Dean, Founder & CEO, Tough Mudder". Siegel+Gale. Retrieved 2023-06-27.
- "40 Under 40 - Will Dean". Crain's New York Business. 1 January 2012. Retrieved 25 July 2021.
- Schawbel, Dan. "Will Dean: How To Build A Tribe Around Your Business". Forbes. Retrieved 25 July 2021.
- Rothenbaugh, Gary (19 November 2013). "Tough Mudder founder & CEO named EY Entrepreneur of the Year". endurance.biz. Retrieved 25 July 2021.
- "2017 Forty Under 40 Awards". www.sportsbusinessjournal.com. Retrieved 25 July 2021.
- Hall, Joe (31 December 2016). "New Year's honours 2017: The full rundown of the business community's representatives on this year's list". CityAM. City AM Ltd. Retrieved 25 July 2021.