Misplaced Pages

Work Labs

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
Advertising agency
Work Labs
IndustryAdvertising
Founded1994; 30 years ago (1994) in Los Angeles, California
FounderCabell Harris (president and CEO)
HeadquartersRichmond, Virginia, United States

Work Labs (stylised as WORK Labs) is an advertising agency located in Richmond, Virginia.

History

Work Labs was founded by Cabell Harris in 1994 in Los Angeles, California as an advertising agency for other agencies. In 1995, Work Labs relocated to Richmond, Virginia. The company's president and CEO is Cabell Harris.

Work Labs handles creative projects as a subcontractor to a wide range of advertising agencies such as TBWA\Chiat\Day, The Martin Agency, Fallon McElligott, BBDO and Merkley Newman Harty. Through these agency relationships, Work has done projects for name-brand clients such as The Hershey Company, Miller Lite, Exxon, BP and Sears. In 1999, Work was selected to join Ogilvy & Mather's “Syndicate,” a network of seven creatively-focused partnerships across the USA.

In 2004, Cabell Harris launched Work Brands, taking Work-branded products to market. Work branded products include Work beer, books, tools, apparel, and office supplies. Within seven months of distribution, Work Beer was named Main Street Beer Company's top-selling beer.

In 2010, Work Labs launched Labs Rats, an open-source collaborative for professionals across various disciplines to solve business challenges and contribute to creative projects.

In 2011, Work was voted in the top 50 package designs of the year by The Dieline.

Notable Campaigns

  • Nynex
  • Exxon
  • YDoUThink
  • Radio Heard Here

Recognition

  • 2009 One Show Design Merit Award
  • Communication Arts 2007 Design Annual Winner
  • Communication Arts 2008 Design Annual Winner
  • New York Addys
  • Effies
  • 2002 Bronze Cannes Lion Award

References

  1. CANNES UPDATE: BMW Films Continues to Roll, at Adweek; by Mallorre Dill; published June 21, 2002; retrieved March 25, 2014
  2. ^ Osterman, Jim. Work to Call on Clients Adweek March 9, 1998
  3. ^ Minsky, Laurence. The Get A Job Workshop. The Copy Workshop: 2013. Print.
  4. ^ Rayner, Bob. Foundation enlists Richmond firm to address Gettysburg Richmond Times-Dispatch July 7, 2002
  5. ^ Rayner, Bob. Work for Work's Sake Richmond Times-Dispatch December 27, 2000
  6. Vagnoni, Anthony O&M's Syndicate seen as experiment Advertising Age February 22, 1999 page 10
  7. Kim, Hank. Ogilvy Forms Creative Syndicate Adweek February, 22 1999
  8. ^ Harris, Cabell. “Should We Be Flattered or Mad?” Ihaveanidea. 20 April 2012. Web. 8 February 2013.
  9. ^ Vagnoni, Anthony. “From microbrews to books, shops eye offbeat offshoots.” Advertising Age. 16 March 1998: Section 1. Print.
  10. ^ David, Amy. “Beer ad falls flat with local agency.” Richmond BizSense. 20 April 2012. Web. 8 February 2014.
  11. ^ Shepard, Harvey. “WORK Beer.” 9 March 2011. Oh Beautiful Beer. Web. 8 February 2013.
  12. Wiles, Rachel. “LabRats.” The Dieline: 14 October 20. Web. 8 February 2014.
  13. “WORK Labs brings a new twist to crowdsourcing with LAB RATS.” IHAVEANIDEA: 2010. Web. 8 February 2014.
  14. Llovio, Louis. “Work Labs' new strategy for advertising.” Richmond Times-Dispatch: 5 January 2010. Web. 8 February 2014.
  15. Spellman, Tiana. “The Dieline's Top 100 Package Designs of 2011” The Dieline: 2 January 2012. Web. 8 February 2014.
  16. “YdoUThink?” Work Labs: 7 March 2012. Web. 11 February 2012.
  17. “Radio Heard Here” Work Labs: 3 December 2010. Web. 11 February 2012.
  18. “Awards Archive” The One Club. 11 February 2014. Web.
  19. ^ “People: Cabell Harris. Professor, Creative.” VCU Brandcenter: 3 February 2014. Web. 11 February 2014.
  20. ^ “Winners.” Comm. Arts. 11 February 2014. Web.
  21. Dill, Mallorre. “Cannes Update: BMW Films Continues to Roll.” Adweek: 21 June 2002. Web. 11 February 2014.

External links

Categories: