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XESE-AM 1560 received its concession on October 16, 1970. It was owned by Manuel Rodríguez Escoffie and authorized as a daytimer with 5 kilowatts (though it actually operated with 250 watts). The station was sold to the current concessionaire in 1994.
In 2011, XESE was cleared to migrate to FM as XHESE-FM 96.7; it then moved its FM transmitter again in 2015.