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XHVSS-FM is a radio station in Hermosillo, Sonora, Mexico. Broadcasting on 101.1 FM, It is owned by Grupo Radiorama and carries its @FM contemporary hit radio format.

History

XEVSS-AM 650 received its concession on April 25, 1991. Broadcasting from nearby Villa de Seris, XEVSS was owned by Radiorama and broadcast with 2.5 kW day, under a grupera format under the name "Morena 650". In 2002, the station was leased by Radio S.A. with its Radio 13 news/talk format, featuring programming from XEDA-AM in Mexico City.

In 2011, XEVSS was approved to migrate to FM, and XHVSS-FM 101.1 came to air the next year came under the operation of Grupo Larsa Comunicaciones, with a pop format known as Sin Límites. In early 2014, it changed to romantic music as Romántica 101.1; the format lasted four years until August 2018, when it flipped to grupera under the La Más Chingona name.

The entire La Más Chingona format and intellectual unit moved to Larsa-operated social station XHHER-FM on July 31, 2019; days later, XHVSS became La Ke Buena as part of the lead-up to operation by ISA Multimedia. ISA Multimedia ceased operations of its Hermosillo cluster on December 31, 2021. On January 15, 2022, the station changed to the Arroba FM format from Radiorama itself; that same day, XHESON-FM became La Poderosa.

References

1. Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-09-17. Technical information from the IFT Coverage Viewer.

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• 1991 establishments in Mexico
• Contemporary hit radio stations in Mexico
• Grupo Radiorama
• Mass media in Hermosillo
• Radio stations established in 1991
• Radio stations in Sonora
• Spanish-language radio stations
• Sonora radio station stubs