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Xbox Games Store

Developer	Microsoft
Type	Digital distribution
Launch date	November 22, 2005 (Xbox 360) November 22, 2013 (Xbox One)
Discontinued	October 22, 2017 (Xbox One) July 29, 2024 (Xbox 360)
Platform(s)	Xbox 360 Xbox One
Status	Defunct (Xbox 360) Merged into Microsoft Store (Xbox One)
Website	Xbox 360 Marketplace (Archived)

Xbox Games Store (formerly Xbox Live Marketplace) was a digital distribution platform previously used by Microsoft's Xbox 360 video game console and formerly by the Xbox One. The service allowed users to download or purchase video games (including both Xbox Live Arcade games and full Xbox 360 titles), add-ons for existing games, game demos along with other miscellaneous content such as gamer pictures and Dashboard themes.

Initially used by the Xbox One during its launch on November 22, 2013, the Xbox Games Store was replaced on on October 22, 2017 by Microsoft Store as the standard digital storefront for all Windows 10 devices. The subsequent Xbox Series X/S consoles also use Microsoft Store.

The service also previously offered sections for downloading video content, such as films and television episodes; as of late 2012, this functionality was superseded by Xbox Music and Xbox Video (now known as Groove Music and Microsoft Movies & TV respectively).

As announced by Microsoft on August 17, 2023, the Xbox Games Store for the Xbox 360 was shut down on July 29, 2024; however, following its termination, backwards-compatible Xbox 360 titles remain available for purchase on the Microsoft Store for Xbox 360, Xbox One, and Xbox Series X/S.

Services

Xbox Live Arcade

The Xbox Live Arcade (XBLA) branding encompassed smaller, digital-only games that were only available through the Xbox Games Store, including ports of classic games and new original titles.

Games on Demand

The Games on Demand section of Xbox Games Store allowed users to purchase downloadable versions of retail Xbox 360 titles, along with games released for the original Xbox. Downloadable content was also offered for these titles through the service, allowing users to add additional content for these titles.

Xbox Live Indie Games

As part of the "New Xbox Experience" update launched on November 19, 2008, Microsoft launched Xbox Live Community Games (later renamed to Xbox Live Indie Games), a service similar to Xbox Live Arcade, with smaller and less expensive games created by independent developers and small studios using the XNA framework. Such games were added to the service after successfully passing through a peer review system that prevents inappropriate content from appearing in games and ensures that games meet certain technical standards and do not misrepresent their content.

Video Marketplace

The Xbox Games Store also formerly featured a Video Marketplace alongside the other services that allowed for the distribution of movies and TV shows in both standard and high definition. Initially, while TV shows could be downloaded and saved, films could only be rented, expiring 24 hours after initial viewing or 14 days after purchase. Content partners that were signed up to the service at launch included Paramount Pictures, CBS, TBS, MTV Networks, UFC, NBC, and Warner Bros. Home Entertainment. Other movie studios have since supported the service including Lionsgate Films and Walt Disney Pictures as announced at E3 2007. At CES 2008, MGM, ABC, the Disney Channel and Toon Disney announced their support for the service.

At launch, the Video Marketplace encountered widespread problems such as lengthy download times, duplicate billing for the same content, and downloads that could not complete, or for which users would have had to repay to complete.

On March 6, 2007, the South Park episode "Good Times with Weapons" was available for free download; this episode was free only in the high definition version until April 3, 2007, however. Starting on March 13, 2007, all episodes from South Park's 11th season were offered uncensored. Also, starting on July 26, 2007, the pilot episode of Jericho was available for download free of charge for both the standard and high definition versions.

In late 2009, the Video Marketplace was replaced by the Zune Video Marketplace, and later accompanied by a Zune Music Marketplace. Both Zune Marketplaces were replaced by the new Xbox Music and Xbox Video services in late 2012.

Criticism

Most complaints and criticisms leveled at the Xbox Live service concerned the Xbox Live Marketplace:

Problems with replacement consoles

Per Marketplace design, the digital rights management license for downloaded content is tied to both a specific user and to a specific console. This means that to access the content, the user either needs to be signed on to Xbox Live using their Gamertag, or be playing on the original console the content was purchased on.

As a result, users with replacement consoles cannot use previously downloaded content without being connected to Xbox Live. This has the effect of restricting usage of purchased content when no Internet connection is available. An additional wrinkle is added when there are multiple accounts on one console. In this case, all accounts can normally share content when it was downloaded on that system. However, if the system is replaced, then only the actual Xbox Live account to which the content is tied can make use of it (a workaround exists whereby the non-purchasing gamertag can use the content, but only if the original purchasing gamertag is signed into Xbox Live as a secondary profile).

Microsoft's original attempts to resolve these issues were limited to transferring licenses to consoles replaced under warranty. This required contacting Microsoft support, and the console must have been replaced through Microsoft itself or a warranty from the retailer where it was originally purchased. License transfers could not be performed in the case of a voluntary upgrade (e.g., if the user purchased a newer Xbox 360 replace their old console).

As of June 2008, Microsoft has released an online tool that allows users to transfer licenses from the console where they were originally purchased to another. This is done in a two-step process, where all licenses are first migrated on the server side, and then downloaded onto the new console. To prevent abuse, this process can only be performed every four months. Licenses remain bound to the Gamertag regardless, so users who store their profiles on portable memory units can continue to use purchased content on any console when signed into the service.

Pricing

Price consistency and whether some content should be available free of charge has also been a source of criticism related to the Xbox Live Marketplace. A notable incident was Microsoft charging for a Gears of War map pack that developer Epic desired to provide at no cost (although it was made free four months later in September 2007). Exacerbating the controversy, Game Informer made claims that Microsoft forced companies to charge for content the company itself wanted to distribute free. In this case, Microsoft Publishing was responsible for setting the price, with this not actually being a policy of the Xbox team or Xbox Live Marketplace as was implied. Free content is indeed possible, but much of the free content is promotional in nature, such as the titles Yaris and Dash of Destruction.

The Microsoft Points system previously required to purchase content was criticized for being deceptive in terms of actual real-world cost, as well as for users often having to purchase more points at once than are immediately needed (in North America, users could only purchase points in increments of 400, costing around $5). In June 2013, Microsoft announced the discontinuation of points in favor of credit using local currencies, which took effect in an Xbox 360 software update released on August 26, 2013.

Regional lockouts

After the Spring 2007 dashboard update, Microsoft increased the security on the regional content restrictions. This made obtaining entertainment content for international markets impossible, while the US market has a substantial offering in comparison. Even some free content, such as downloadable extras for retail games, is impossible to obtain in certain regions, despite there being no legal or censorship problems (an example of this would be the second Gears of War map pack; while the first pack was initially available free worldwide, the Spring 2007 update made both unavailable to many Xbox 360 owners).

In the case of New Zealand, all child accounts were banned from downloading any marketplace content in mid-June. As of October 15, 2010 these are still locked from downloading anything apart from software updates and user-created content, no matter what the rating.

Xbox gift card scam

Besides using direct funds to purchase items from the Xbox Games Store, Microsoft offered Xbox gift cards that could be purchased at retail outlets or included in game packages. These cards included a 25 alpha-numeric code that could be redeemed via the Xbox or on the web for specific content or towards Xbox Points to be used for purchase on the store.

In 2017, Volodymyr Kvashuk was hired at a contractor within Microsoft. He was part of a team to test Microsoft's e-commerce websites which included the purchasing of Xbox gift cards. Kvashuk found that in the test scenarios, he was being given legitimate Xbox gift card codes. He began quietly collecting codes and later sold these to others. By the time he was caught by federal agents, he had obtained over $10 million in value of Xbox gift cards and sold these at about half their value for Bitcoin, from which he purchased an expensive house and car. Microsoft had discovered the large use of these gift cards and eventually traced it to an internal source, leading them and federal agents to Kvashuk, who was convicted and found guilty on 18 felonies in 2020.

See also

• Groove Music
• Microsoft Movies & TV
• Xbox (app)
• Xbox network
• Windows Phone Store
• Microsoft Store

References

1. "Xbox Store rebranding to 'Microsoft Store' on Xbox One". Windows Central. Retrieved August 28, 2018.
2. McCarthy, Dave (August 17, 2023). "The Xbox 360 Store Will Close July 2024, But You Can Keep Playing Your Favorite Games". Xbox. Retrieved August 17, 2023.
3. "Developing for Xbox LIVE Arcade — Microsoft Casual Games". Microsoft. May 13, 2007. Archived from the original on May 20, 2007. Retrieved May 13, 2007.
4. Patrick Klepek (August 13, 2007). "Gamefest 2007: 45M Downloads on XBL news from 1UP.com". 1UP.com. Retrieved August 13, 2007.
5. "XNA Creators Club Online - frequently asked questions". Microsoft. Archived from the original on April 28, 2009. Retrieved June 22, 2010.
6. "First Wave of TV Shows and Movies on Xbox Live". Microsoft. Retrieved November 24, 2006.
7. "E3 2007 - Walt Disney Studios Now on Xbox LIVE Marketplace". July 10, 2007. Archived from the original on July 13, 2007.
8. Block, Ryan (January 6, 2008). "Bill Gates: live at his 12th and final CES keynote".
9. "Tech problems hit XBL video marketplace". Archived from the original on September 30, 2007. Retrieved November 27, 2006.
10. "Technology News: Handheld Devices: Microsoft Sharpens the Picture for Zune HD". Technewsworld.com. May 27, 2009. Retrieved July 27, 2011.
11. Wingfield, Nick (June 4, 2012). "R.I.P. Zune". The New York Times. Retrieved December 19, 2012.
12. "Xbox.com "Shop 'till you Drop" (subsection):Usage restrictions". Archived from the original on August 26, 2009. Retrieved September 9, 2016.
13. "Gears of War Map Pack Live on Thursday". Retrieved July 6, 2007.
14. "Microsoft Charges Again for Gears Content". Edge Online. April 26, 2007. Retrieved November 17, 2008.
15. Thurrott, Paul (July 4, 2007). "Microsoft Zune Review". Paul Thurrott's SuperSite for Windows. Archived from the original on March 4, 2010.
16. Mossberg, Walt (November 9, 2006). "Microsoft's Zune Challenges iPod". All Things Digital.
17. "Xbox 360 update turns Microsoft Points into local currency today". Polygon. August 26, 2013. Retrieved August 27, 2013.
18. "Microsoft account transition to local currency". Microsoft. June 11, 2013. Retrieved June 15, 2013.
19. "Microsoft to Tighten Up Xbox Live Marketplace Region Controls". Xbox 365. May 5, 2007. Archived from the original on October 20, 2007.
20. Carr, Austin (July 1, 2021). "Robbing The Xbox Vault: Inside A $10 Million Gift Card Cheat". Bloomberg News. Retrieved July 1, 2021.

External links

• Xbox 360 Marketplace (Archived)
• Xbox One Game Store

• Online content distribution
• Online-only retailers of video games
• Products and services discontinued in 2024
• Software distribution platforms
• Video game websites
• Video on demand
• Xbox network