Misplaced Pages

Hibu Inc.

Trade name	Hibu Inc.
Formerly	Yellowbook Inc. (2011–2013)
Company type	Subsidiary
Traded as	Subsidiary
Industry	Media
Founded	1930
Headquarters	Cedar Rapids, Iowa, United States
Key people	Kevin Jasper (CEO)
Number of employees	1,268
Parent	Yell Group Limited
Website	hibu.com

Hibu Inc. (styled hibü), formerly Yellowbook Inc., is a provider of web development and hosting, digital listings and reputation management, search engine and social media marketing, and digital advertisements. Hibu is headquartered in Cedar Rapids, IA.

History

1930–2001

Originating as a yellow pages directory publisher, Hibu got its start as a Long Island-based company, Merchant Advertising Services Inc. in 1930. In 1996, the company formally changed its name to Yellow Book USA Inc.

British Telecommunications launched Yell.com, its UK local search engine, in 1996 and acquired YellowBook USA in 1999 for $665 million. Later, Yellow Book USA Inc. was transferred by British Telecommunications to its yellow pages subsidiary, alongside its UK yellow pages publishing business.

The Group was renamed Yell in 2000 and BT restructured in 2001 and agreed to sell the Yell directory business to private equity firms Apax Partners and Hicks, Muse, Tate & Furst (today operating in Europe as Lion Capital LLP) for £2.14 billion/$3.5 billion, making it then the largest non-corporate leveraged buyout in European history.

2001–2011

Yell bought McLeodUSA, one of the largest independent directory publishers in the US, for about $600 million in 2002 and floated on London's FTSE in 2003.

In May 2005, Yell announced the acquisition of TransWestern Publishing, US directory publisher. The company announced the purchase of the publisher and its holding company, TransWestern Holdings L.P., from a consortium of private equity firms (Thomas H. Lee Partners and CIVC Partners) for $1.575 billion (£829 million). The deal went through later in the year.

With the 2003 merger of McLeodUSA business and TransWestern's presence in 25 states, Yellowbook USA, Yell's subsidiary, became the fifth largest directory publisher in the United States. TransWestern had been acquired by CIVC Partners in 1993 and was used as a vehicle for additional acquisitions of smaller directories publishers in the western US. In 1997, TransWestern completed a leveraged recapitalization in which Thomas H. Lee Partners and Providence Equity Partners acquired a 60% interest in the company, with CIVC retaining a minority interest. In 2001, TransWestern acquired Texas-based WorldPages.com, Inc., a leading print and Internet yellow pages publisher listed on the New York Stock Exchange for $215 million. At the time, TransWestern was the second largest independent publisher of directories.

In April 2006, Yell agreed to purchase a 59.9% stake in Spanish phone directory firm Telefónica Publicidad e Informacion (TPI) from Telefónica, and launched a bid for the remaining shares which valued TPI at a total of £2.3 billion (€3.3 billion; US$4.1bn). Since then, Yell has bought further capital and in September 2007 reached agreement with the minority shareholders to acquire the remaining 1.28% of what was then named Yell Publicidad (now named Hibu Connect S.A.U., operating under the name Páginas Amarillas España). In July 2006, Yell threatened Yellowikis with legal action, claiming that people will confuse the two organisations. In 2008, Yell Group purchased the Pindar Set business and renamed it Yell Adworks.

In May 2009, Yell UK announced an alliance with Google to provide search marketing services to small businesses, followed by Yell Publicidad in January 2010. In June 2009, Yell Group announced the appointment of Bob Wigley as Chairman, following the announcement in May 2009, that existing chairman Bob Scott would step down. In September 2009, Yell's US arm, Yellowbook, acquired Texas and Louisiana assets of ypOne Publishing, the 10th largest independent yellow pages publisher in the US. Yell announced the completion of its refinancing in November 2009, as first announced in June 2009 and updated in September the same year.

In February 2010, Yell UK announced the first major redesign in forty years of the traditional Yellow Pages directories into a smaller compact size rather than the traditional A4 format.

In May 2010, Yell Group purchased TrustedPlaces, a user-contributed local review site, and its US arm Yellowbook, announced the launch of a new group buying website called Weforia.com in August 2010.

2011–present

Several management changes were made in 2011.

In 2011, Yellow Book USA changed its name to Yellowbook Inc.

In July 2011, Yell announced the acquisition of Znode, the privately owned multi-store ecommerce company and strategic alliances on digital services for small businesses with both Microsoft and Bazaarvoice. On 14 July, Yell announced a four-year plan to move away from traditional print and online advertising and focus on providing a broader range of digital services for both small businesses and consumers.

In September 2011, Yell announced an alliance with mobile platform company Netbiscuits.

In 2011 the company reported spending £160 million on interest payments and incurring losses of £1.4 billion.

In May 2012, Yell announced that it was changing its name to Hibu, pronounced "high-boo". The company's shareholders approved the change of name at its annual general meeting held on 27 July 2012, and the new name became effective from 30 July 2012.

The company continued to acquire additional companies, with Moonfruit, a DIY website company, purchased in May 2012 for £18m.

In September 2012, it warned that it is working with a number of capital options that which may attribute little or no value to the group's ordinary shares, it also warned profits would miss forecasts owing to the ongoing decline of its directory business.

In January 2013, Yellowbook Inc. changed its name to Hibu Inc.

As part of a strategic review of the business, in Spring 2014 Hibu decided to discontinue its US magazine business, having taken similar actions in the UK, Spain, and Latin America.

On 3 March 2014, Hibu announced that the financial restructuring of the group is now effective following consent from lenders, clearance from the UK Pensions Regulator and court sanction. All of Hibu's operations were transferred to a new group holding company, held privately by lenders.

On 18 August 2014, Hibu UK changed their customer-facing brand back to Yell. They re-launched with an updated range of products including websites, pay-per-click and display advertising. As of June 2015, Yell has created over 54,000 websites and managed 20,000 PPC campaigns for customers in the UK.

In 2021, private equity investment firm H.I.G. Capital acquired Hibu Inc. from Hibu Group Limited (now Yell Group Limited). Following that transaction, Hibu Group Limited changed its name back to Yell Group Limited.

Operations

The company operates in the digital marketing space within the US, providing digital marketing and advertising to small- and medium-sized businesses. Hibu is headquartered in Cedar Rapids, Iowa with another operations hub in King of Prussia, Pennsylvania.

References

1. "Leadership team | hibu for business". Archived from the original on 16 November 2015. Retrieved 3 November 2015.
2. "Yell History – 1990–1999". Yell.com. Archived from the original on 8 February 2008. Retrieved 11 January 2008.
3. BT Buys Yellow Book USA Archived 11 November 2006 at the Wayback Machine Press Release, 26 August 1999
4. Yellow Pages to become Yell plc Archived 20 July 2011 at the Wayback Machine Press Release, 13 April 2000
5. "Yell History – 2000+". Yell.com. Archived from the original on 8 February 2008. Retrieved 11 January 2008.
6. Yell buys US directories BBC News, 21 January 2002
7. Europe's IPO trickle could become a flood Businessweek, 21 July 2003
8. Yell Group to buy US phone book rival NBC News, 17 May 2005
9. TransWestern Publishing Company, L.P. Announces $300 Million Recapitalization with Thomas H. Lee Company. 8 September 1997
10. TransWestern Publishing to Acquire WorldPages.com; Creates Second-Largest Independent Telephone Directory Company with Strong Presence in Both Print and Online Markets. Business Wire, 27 April 2001
11. Yell snaps up Spanish rival TPI BBC News, 28 April 2006
12. "Legal threat to wiki listing site". BBC News. 12 July 2006. Retrieved 12 July 2006.
13. Pindar sell directory division to Yell Archived 19 October 2009 at the Wayback Machine Print Week, 8 July 2008
14. Yell.com stops competing with Google, sell its adwords instead guardian.co.uk, 14 May 2009
15. Yell Publicidad-Páginas Amarillas signs a strategic agreement to become an authorised reseller of Google's advertising offer in Spain Archived 20 July 2011 at the Wayback Machine Press Release 25 January 2010
16. Appointment of Chairman Archived 27 June 2009 at the Wayback Machine Press Release 8 June 2009
17. Yellowbook acquires Texas and Louisiana assets of ypOne Publishing Archived 18 May 2011 at the Wayback Machine Press Release 2 September 2009
18. Completion of comprehensive refinancing Archived 8 May 2011 at the Wayback Machine Press Release 30 November 2009
19. Yell shares fall on new debt plan BBC News 30 June 2009
20. Yell to raise £500m to repay debt BBC News 23 September 2009
21. Yellow Pages directories to be published in handy compact size Archived 5 May 2011 at the Wayback Machine Press Release 10 February 2010
22. Yell buying TrustedPlaces to inject user reviews in to Yellow Pages Guardian.co.uk 20 May 2010
23. Yellowbook launches Weforia.com Group Buying destination Archived 20 July 2011 at the Wayback Machine Press Release 25 August 2010
24. Yell acquires Znode Archived 12 July 2011 at the Wayback Machine Press Release 11 July 2011
25. Microsoft and Yell announce plans for a broad strategic alliance to offer SMBs innovative digital solutions Archived 14 July 2011 at the Wayback Machine Press Release 12 July 2011
26. Yell and Bazaarvoice Announce Strategic Partnership to Bring Enterprise Social Management to Small and Medium Businesses Across the Globe Archived 15 July 2011 at the Wayback Machine Press Release 13 July 2011
27. Yell announces new strategy Archived 17 July 2011 at the Wayback Machine Press Release 14 July 2011
28. Yell announces new alliance with Netbiscuits Archived 5 November 2011 at the Wayback Machine Press Release 15 September 2011
29. ^ Rushton, Katherine (19 September 2012). "Hibu warns its shares could become worthless". Daily Telegraph. London. Retrieved 22 February 2013.
30. "Yell says received shareholders' approval to change name to Hibu". Reuters. 26 July 2012. Retrieved 7 August 2012.
31. "hibu plc — Change of name to hibu plc". Yahoo! Finance. 30 July 2012. Retrieved 7 August 2012.
32. Solon, Olivia (16 May 2012). "Yell snaps up DIY website and shop builder Moonfruit for £18m". Wired. Archived from the original on 19 May 2012. Retrieved 23 May 2012.
33. Spanier, Gideon (17 June 2014). "Yellow Pages in u-turn over Hibu brand". The Independent. London.
34. "Websites".
35. "Pay-Per-Click (PPC) advertising".
36. "H.I.G. Capital Signs Definitive Agreement to Acquire Hibu". www.businesswire.com. 26 March 2021. Retrieved 2 June 2022.

v t e BT Group
Divisions and subsidiaries	Current BT Consumer BT Business and Public Sector BT Global Services BT Wholesale and Ventures BT Research Openreach EE Plusnet BT Ireland BT Italia Former BT Marine dabs.com Hibu Madasafish merged into Plusnet Manx Telecom O2 (UK) O2 (Ireland) O2 (Germany) Ribbit Concert Communications Services Telecomsoft Tymnet International Network Services Dialcom Telfort LineOne Swindon Cable 6GMOBILE Open....
Products and services	Current BT Broadband EE Broadband EE Mobile EE TV EE WiFi BT Smart Hub TNT Sports Defunct BT Fusion BT Highway BT Mobile BT Superfast Fibre BT Versatility BT Voyager BT MyDonate BT MyPlace Telecom Gold Micronet 800 Merlin M4000
Buildings and facilities	Current Adastral Park Baynard House BT Centre BT Tower (London) BT Tower (Birmingham) BT Tower (Swansea) BT Riverside Tower Stadium House Charwelton BT Tower Faraday Building Goonhilly Cornwall Guardian Exchange Manchester Madley Communications Centre National Network Management Centre Peterborough transmitting station Zouches Farm transmitting station Heaton Park BT Tower Purdown BT Tower Pye Green BT Tower Stokenchurch BT Tower Sutton Common BT Tower Tinshill BT Tower Tolsford Hill BT Tower Wotton-under-Edge BT Tower Red telephone box KX telephone boxes LinkUK Former Anchor telephone exchange Bletchley Park CS Sovereign Horwood House Kingsway telephone exchange Leafield Technical Centre Mondial House Stag Lane Aerodrome Marland House Sheffield Telephone House Post Office Research Station Portishead Radio Criggion Radio Station Rugby Radio Station Microwave network TAT-1 TAT-8 TAT-9 TAT-14 CANTAT-2 SAT-2 UK-Belgium 5
Programmes and standards	Current BT 21CN BT site engineering code BT Speaking Clock British telephone socket Cable jetting Customer Service System Advanced Mobile Location Digital Access Carrier System Digital Access Signalling System 2 System X System Y ADSL Max Redcare 1-5-7-1 YouView Defunct Digital Access Signalling System 1 Digital Private Network Signalling System Fixed-Mobile Convergence Alliance Go!Messenger International Packet Switched Service NHSnet N3 (NHS) Packet Switch Stream Prestel TXE TXK
History	BT Group General Post Office Electric Telegraph Company
Other	BT Archives BT Museum BT Digital Music Awards BT Sport Action Woman Awards Buzby Connected Earth People Young Scientist and Technology Exhibition British Telecommunications plc v. Prodigy
Category Commons

v t e United States telephone directory publishers
Current	CBD Media Dex Media (YP Holdings) Valley Yellow Pages Yellowbook
Online	WhitePages.com Yellowpages.com
Former	Ameritech Publishing DEX One Local Insight Yellow Pages Pacific Bell Directory SNET Information Services Southwestern Bell Yellow Pages

• Apax Partners companies
• Companies based in Cedar Rapids, Iowa
• Telecommunications companies established in 2001
• Companies formerly listed on the London Stock Exchange
• Companies that have entered administration in the United Kingdom
• Private equity portfolio companies
• Telephone directory publishing companies
• Yellow pages
• 2021 mergers and acquisitions