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{{short description|Keynote speeches given by Steve Jobs}}
{{refimprove|date=June 2007}}
{{more citations needed|date=September 2017}}


] introduces ] during keynote presentation at ] 2008. The event was his last Macworld appearance.]]
<!-- Image with unknown copyright status removed: ] -->
'''Stevenote''' is a colloquial term for ] speeches given by ], former ] of ], at events such as the ], ], and ].<ref>{{Cite web |date=2014-01-27 |title=The Very First 'Stevenote' |url=https://computerhistory.org/blog/the-very-first-stevenote/ |access-date=2022-08-29 |website=CHM |language=en}}</ref><ref>{{Cite web |date=2008-12-17 |title=Top of the Jobs: The Stevenote's greatest hits |url=http://www.theguardian.com/technology/2008/dec/17/apple-stevejobs |access-date=2022-08-29 |website=the Guardian |language=en}}</ref> Because most Apple product releases were first shown to the public at these keynotes, "Stevenotes" caused substantial swings in Apple's stock price.<ref>{{cite web |url=http://www.appleinsider.com/articles/07/05/23/apple_seen_unloading_new_macbook_pros_and_possibly_imacs_at_wwdc.html |title=Apple seen unloading new MacBook Pros and (possibly) iMacs at WWDC |last=Marshal |first=Katie |publisher=Apple Insider |date=2007-05-23 }}</ref>
'''Stevenote''' is a colloquial term for ]s by ] CEO ], generally given at Apple events such as the ], the ] and the annual ]. Jobs is known for his vibrant speaking style and manner of exciting a crowd, particularly during his speeches at ] conferences.


The final Stevenote was delivered on June 6, 2011, when ] (Apple's ] service) was announced. ] and ] were also announced on the same day. It was one of Jobs' last public appearances before his resignation as CEO on August 24 and death on October 5 of that year.
The unique presentation style of his keynote speeches has led many people in the ] community to refer to them as Stevenotes.


==History==
He usually wears a black long-sleeved ] made by ], ] 501 blue jeans, and ] sneakers.<ref>http://gizmodo.com/gadgets/pcs/wear-the-exact-outfit-of-steve-jobs-for-458-157402.php Gizmodo on Steve Jobs's attire</ref>
In late 1996, Apple purchased ], and Jobs returned to Apple after an 11-year hiatus following his ] in 1985.<ref>{{Cite web |last=Hartmans |first=Matt Weinberger, Avery |title=Steve Jobs would have been 65 on Monday. Here's how the late Apple CEO saved the company from disaster and set it on the path to a $1 trillion valuation. |url=https://www.businessinsider.com/steve-jobs-apple-photos-2017-1 |access-date=2022-10-07 |website=Business Insider |language=en-US}}</ref> In mid-1997, he delivered a keynote address, with a detailed report on the company's status, featuring a ] appearance by Microsoft CEO ]. Jobs announced a partnership with Microsoft with several key agreements which, according to him, would benefit Apple and allow it to recover from the prolonged decline of the early and mid-1990s. Two major announcements were made during the keynote: the next release of ] (Office 98) would be developed for the Macintosh, and Microsoft's ] would be the default ] on Macintosh computers.<ref>{{Cite web |last=Guglielmo |first=Connie |title=A Steve Jobs Moment That Mattered: Macworld, August 1997 |url=https://www.forbes.com/sites/connieguglielmo/2012/10/07/a-steve-jobs-moment-that-mattered-macworld-august-1997/ |access-date=2022-10-07 |website=Forbes |language=en}}</ref><!-- Forbes staff, not Forbes contributor. Source is acceptable. Citation applies to most of this paragraph --> Despite heckling from the audience, Jobs explained why the partnership was favorable to Apple:


{{Blockquote|text=The era of setting this up as a competition between Apple and Microsoft is over, as far as I'm concerned. This is about getting Apple healthy, and this is about Apple being able to make incredibly great contributions to the industry to get healthy and prosper again. |author=Steve Jobs |source= ''Mac History'' (6 August 1997), Christoph Dernbach<!-- |url=http://www.mac-history.net/apple-history-tv/2008-07-19/macworld-boston-1997-steve-jobs-returns-bill-gates-appeares-on-screen |last1= Dernbach |first1=Christoph |date= 6 August 1997 |website= Mac History |publisher= author |access-date= 17 June 2016-->|title= MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appears on-screen }}
Most new ] product releases are first shown to the public in a presentation by Steve Jobs. Consequently, Stevenotes often cause substantial swings in Apple's stock price.<ref>{{cite web |url=http://www.appleinsider.com/articles/07/05/23/apple_seen_unloading_new_macbook_pros_and_possibly_imacs_at_wwdc.html |title=Apple seen unloading new MacBook Pros and (possibly) iMacs at WWDC |last=Marshal |first=Katie |publisher=Apple Insider |date=2007-05-23 }}</ref>


Jobs later gave keynote addresses at trade expositions and conferences at least once a year, in which he announced updates to Apple products or demonstrated new products and services.<ref>{{Cite web |last=Snell |first=Jason |date=June 29, 2016 |title=A look back at Steve Jobs' most colorful keynote moments |url=https://www.macworld.com/article/228313/a-look-back-at-steve-jobs-most-colorful-keynote-moments.html |access-date=2022-10-07 |website=Macworld |language=en}}</ref> Nearly every product upgrade or announcement in the next 13 years was made during a Stevenote. Among products so-announced were the original ] all-in-one ] in 1998, the clamshell ] in 1999, the ] operating system in 2000, the ] music player in 2001, the ] ] in 2007, and the ] tablet in 2010.
The most recent Stevenote took place on ], ] during which Jobs introduced new ] models. The 2009 keynote address was not delivered by Steve Jobs but by Apple executive ] instead.
<ref></ref>


==The keynote addresses== == Format ==
Stevenote addresses have usually been given at major ]. In the past, these have included the ] in San Francisco and Boston, and the ] in Paris. However, Apple has stopped exhibiting at both expos.<ref>{{Cite web |last=Dalrymple |first=Jim |date=December 16, 2008 |title=Apple announces its last year at Macworld Expo, no Jobs keynote |url=https://www.macworld.com/article/193985/macworldexpo-27.html |access-date=2022-10-07 |website=Macworld |language=en}}</ref> After 2010, the ], organized and held by Apple itself at the ] in ], was the only major conference at which Apple exhibited and at which Jobs delivered a keynote address. In recent years, Jobs gave his Stevenotes in an auditorium at Apple's corporate campus. These Stevenotes, in contrast to those presented at the large trade fairs attended by Apple in the past, were by invitation only and were attended only by a relatively small number of journalists, employees, and guests, and were called "special events" rather than keynotes. Similar Stevenotes have also been held at the ] like those for the introduction of the iPad in 2010 and Apple's "Rock and Roll" iPod event in 2009.
In 1997 Apple purchased ], and Steve Jobs returned to Apple as the interim CEO, (referred to on company material as the iCEO <ref>{{cite web |url= http://www.popularmechanics.com/technology/upgrade/1278506.html |title= Macworld Expo 1999 |publisher= Popular Mechanics}}</ref>). He presented a keynote in 1997 giving a status report on the company and he talked about how Microsoft would help Apple get healthier again. No products were introduced or talked about in the 1997 keynote except that ] would be developed for Macintosh.


Jobs was known for donning the same uniform in nearly every keynote since 1998.<ref>{{cite news | url=http://www.businessweek.com/magazine/iglossary-10062011-gfx.html | archive-url=https://web.archive.org/web/20111007191658/http://www.businessweek.com/magazine/iglossary-10062011-gfx.html | archive-date=2011-10-07 | title=IGlossary | newspaper=Bloomberg | date=7 October 2011 }}</ref> His outfit usually consisted of a black long-sleeved mock turtleneck by ],<ref>{{cite web |title=Steve Jobs' black turtleneck reportedly explained in biography |date=12 October 2011 |url=http://latimesblogs.latimes.com/technology/2011/10/steve-jobs-explains-black-turtleneck-in-biography.html |work=The Los Angeles Times}}</ref> ] 501 ], and ] 991 sneakers.<ref>{{Cite web |last=Estes |first=Adam Clark |date=2011-11-10 |title=The Booming Business of Selling Steve Jobs's Wardrobe |url=https://www.theatlantic.com/business/archive/2011/11/booming-business-selling-steve-jobss-wardrobe/335638/ |access-date=2022-10-07 |website=The Atlantic |language=en}}</ref>
In the 1997 keynote, Steve Jobs announced "next, we have taken a look at browsers out there and Apple has decided to make ] its default browser on the Macintosh". The audience booed and someone shouted "NO!" twice. Steve Jobs then went on to elaborate on his vision for Apple and why collaborating with the "only other desktop player" was beneficial. Most keynote presentations in following years have included disparaging, but playful, references to Microsoft and their products. Apple released ] as the default browser in 2003 when Microsoft abandoned development of Internet Explorer for the Macintosh.


=={{anchor|The "Stevenote" Address}}Notable Stevenotes==
Jobs, who was formerly CEO of animation studio ], often uses images and movies from Pixar films in his demonstrations. After ]'s acquisition of Pixar, these references have expanded to include Disney films as well.


===1998===
===Notable product introductions===
At the 1998 ] (WWDC) keynote, Jobs announced that the company was back on track. He reviewed Apple's ] rate, describing changes in its distribution system and apple.com, its online store. Jobs said that Apple had sold 500,000 ] in its first six months, described the ] and showed the "Steamroller" commercial. He claimed that there were 10 million Apple computers in consumer use and six million educational users, and discussed the ] and ]; Jobs said that the ] adopted the QuickTime file format as the basis for ]. Jobs said that Apple would add Internet "live" streaming (]) to QuickTime 3.0 for its release in fall 1998 and introduced Peter Hoddie, chief architect of QuickTime. Jobs described three improvements Apple wanted to make to ]: unify the ], make it compatible and make it fast. He announced Apple's strategy for ], saying that the 6,000-plus good ]s (APIs) would be called ], introducing ] to demonstrate Carbon. Tevanian introduced Ben Waldman (general manager of the Macintosh unit at ]), Norm Meyrowitz (president of Macromedia Products) and Greg Gilley (vice-president for graphics applications development at ]), who demonstrated ]. Jobs announced that the Mac OS 8 Codename Sonata would be released in the third quarter of 1999; ] 1.0 would be released in the third quarter of 1998.
*In 1998 Steve Jobs introduced the ] and the ]. He also used "one more thing" to announce Apple's return to profitability.
*In 1999 Steve Jobs introduced the ], QuickTime TV and ] wireless service.
*In 2000 Steve Jobs introduced ].
*In 2001 Steve Jobs introduced the ].
*In 2005 Steve Jobs introduced the ] and ].
*In 2006 Steve Jobs introduced the first ] Apple computer, the ].
*In 2007 Steve Jobs introduced the ].
*In 2008 Steve Jobs introduced the ], ] 3G, and second generation aluminum 13" ] and 15" ] notebooks.


===1999===
=="One more thing…"==
WWDC 1999 was opened by ]. Jobs delivered an update, saying that 3,106 Mac apps were announced since May 6, 1998 (the debut date of ]); ] was bringing its voice-recognition software to the Mac, and he introduced Janet Baker (co-founder and CEO of Dragon Systems). Jobs updated Apple's profits, units, inventory and cash, announcing that ] would be added to its national distribution chain. ] launched its store on Memorial Day 1999, and Jobs announced the ] line. During the one-week conference, Apple gave away 50 PowerBooks to attending developers. Jobs delivered an update on ], Java and QuickTime, inviting Avie Tevanian and ] onstage. Schiller demonstrated OpenGL, QuickTime 4, Sherlock 2, the ] graphics model, Finder and the MailViewer ]. Jobs announced Java MRJ 2.1.2, the fastest Mac Java to date, and he and Tevanian demonstrated Java. He reviewed ] (released in October 1998), announced ], previewed Sonata (scheduled for release in fall 1999) and delivered an update on ]. Jobs said that in the ] ] program there were over 20,000 registered developers and over 175,000 component downloads, describing the three application environments on the Darwin-Quartz foundation. The first was ] (formerly named Blue Box); the second was ] (announced at WWDC 1998), and the third was ] (formerly named Yellow Box). Apple was developing a new ] and a new ].
An ] Steve Jobs Keynote starts with Jobs presenting sales figures for Apple products, and a review of Apple products released in the past few months. He then moves on to present one or more new products of moderate importance. After that, he feigns some concluding remarks, turns to leave the stage, then turns back and says "One more thing…". Usually the audience has some idea as to what product will be unveiled due to the ], but this is not always the case.


At the August 31, 1999, ] Expo, Jobs delivered an update on Apple, announcing its June quarterly profits, the appointment of ] (of ]) to the board of directors, and giving an overview of QuickTime. Apple partnered with ] as a broadcast network, with content provided by ], ], ], ], ], ], ], ], ], ], ], ], and ]; new content was provided by ] and ]. Phil Schiller demonstrated QuickTime TV, Sherlock 2, VoicePrint, AppleScript and the Power Mac G4, and Jobs previewed ]. He demonstrated nine features: Sherlock 2, a shopping app; Multiple Users, with privacy and preferences for a number of users; VoicePrint Password, voice-recognition software; ], with one password; Auto Updating, for the latest updates; Encryption, for private files; File Sharing Over Internet; ] over TCP/IP, to manage workflow across computers, and Network Browser. Jobs reviewed the ], introducing Ozzie Osborne (general manager of speech systems at ]) to demonstrate ]. Jobs reviewed ] (showing two TV advertisements) ] (showing the AirPort Base Station TV ad), the PowerBook and the Power Mac G4, calling computer scientist ] onstage to demonstrate the G4. Jobs introduced ], chairman and ] (CCO) of Adobe Systems. Jobs showed a Power Mac G4 TV ad, and introduced the ].
Some of the products which were revealed as "One more thing...":


On October 5, 1999, Jobs said that ] of ] had died two days earlier, announced the Mac OS 9 and described the nine internet power tools. Phil Schiller demonstrated Sherlock 2, Multiple Users, VoicePrint Password, Keychain, Encryption, Network Browser and Auto Updating. Jobs reviewed the Power Mac G4, showed a TV ad, and reviewed the Apple Cinema Display, PowerBook, and iBook. He announced the new iMac, and Schiller demonstrated the graphics card. Jobs introduced and demonstrated the iMac DV and iMovie, and showed three TV commercials.
* The ] base station and Airport card after the iBook was introduced in Macworld Expo 1999.
* The ].
* The ] at ] 2003.
* The fifth generation ] with video, announced at a press conference self-referentially titled "One more thing...".
* The ] (at ] 2006).
* Introduction of selling movies via the ] in September 2006; a second "One more thing" in the same presentation also unveiled an upcoming product dubbed iTV (renamed to ] at Macworld 2007). A ''third'' "One More Thing" was the lead-in to introduce a live performance of the song "Waiting for the World to Change" by ] at the conclusion of the presentation.
* Introduction of ] for Windows Beta.
* The ]
* The wireless version of the ] on the ] and ].
* The ] 3 Browser was shown running on Windows XP.
* The new ] was introduced in October 2008 after the new ] was introduced.
* Though Steve Jobs did not present his ] 2009 keynote, ] introduced the ] free ] as a "one ''last'' thing".


=={{anchor|Notable product introductions}}Product introductions==
==See also==
] running on an ] processor for the first time]]
* ]
*1984: ]
* ]
*1996: Announced return to Apple
* ]
*1997: ] and ]
* ]
*1998: ]
*1999: New ] and ], ], QuickTime TV and ] ] connectivity
*2000: ], ] and ]
*2001: Launch of ], ], ] and new ] G3
*2002: ] and the discontinuation of ], the last ]
*2003: ] and ]
*2004: ] and ]
*2005: ], ], ], and the ] was announced
*2006: The first ]-based Apple computer, the ] and the ]
*2007: ], ], ], ] and launch of ]
*2008: ], ], and second-generation aluminum 13-inch ] and 15-inch ]
*2009: ] and ]
*2010: ], ], and next-generation ]
*2011: ], ], ] and ]. ] with ] were presented in the first keynote by Tim Cook as CEO, the day before Jobs' death.

Notable keynotes after Jobs' death:

*2012: ], ], next-generation ], next-generation ], ], ] and ] and new ] and ].
*2013: Redesigned ], ]; the first free major software update for Mac, next generation ], ], new Retina ], ] with Touch ID and ]
*2014: ] for OS X and iOS, redesigned ], ], ], ] and ] with Retina Display.
*2015: ], new ], ] and ].
*2016: Renamed ] to ], new ]s, ], ] and ].
*2017: New iPad Pros, all-new ] with Face ID, ] and ] with Cellular.
*2018: ], ] and ]
*2019: ], ] and ]
*2020: ], ], 4th-generation ], ], ], ], the ], and the first ] Mac models of the MacBook Air, Mac Mini, and 13" MacBook Pro.{{efn|group=note|Due to the ], all Apple Events were held virtually in different times throughout the year without any physical audience. The first event took place in September 15, 2020 for the new iPad Air and Apple Watches. The second event focused on the HomePod mini and iPhone 12 took place on October 13, followed by another Apple Event related to the new Apple Silicon Macs on November 10.}}

=="One more thing..."==
{{For|similar terms|One More Thing (disambiguation){{!}}One More Thing}}
A typical Stevenote began with Jobs presenting sales figures for Apple products and a review of products released during the past few months. He then presented one or more new products. Reminiscent of ]'s '']'', he typically feigned some concluding remarks, turned as if to leave the stage and turned back, saying "But there's one more thing".<ref>{{cite news|last=Haynes|first=Natalie|date=23 January 2012|url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/jan/23/natalie-haynes-detectives-columbo|title=Natalie Haynes's guide to TV detectives: #1—Columbo|newspaper=The Guardian|accessdate=November 27, 2013}}</ref>

Some "One more thing..." segments featured:
{| class="wikitable"
|-
! Year !! Location !! Announcement
!Speaker
|-
| 1998 || MacWorld SF || Apple's return to profitability (as "One last thing…")
|Steve Jobs
|-
| 1999 || MacWorld NY || ]
|Steve Jobs
|-
| 1999 || ] || ]
|Steve Jobs
|-
| 1999 || Apple Special Event || ] DV (including SE) and ]
|Steve Jobs
|-
| 2000 || MacWorld SF || ] and CEO Jobs
|Steve Jobs
|-
| 2000 || MacWorld NY || ]
|Steve Jobs
|-
| 2001 || MacWorld SF || ]
|Steve Jobs
|-
| 2002 || MacWorld NY || iPod for Windows<br>] <small>(17-inch model)</small>
|Steve Jobs
|-
| 2003 || WWDC || ]
|Steve Jobs
|-
| 2003 || MacWorld || ] <small>(12-inch aluminum model)</small>
|Steve Jobs
|-
| 2004 || MacWorld || ]
|Steve Jobs
|-
| 2004 || ] || ]
|Steve Jobs
|-
| 2005 || MacWorld || ]
|Steve Jobs
|-
| 2005 || Press conference || ] with video
|Steve Jobs
|-
| 2006 || MacWorld || ]
|Steve Jobs
|-
| 2006 || Apple Music Event || ] movies, ] and ] performance
|Steve Jobs
|-
| 2007 || WWDC|| ] for Windows beta
|Steve Jobs
|-
| 2007 || Apple Music Event || ]
|Steve Jobs
|-
| 2008 || Apple Special Event || ] <small>(aluminum unibody model)</small>
|Steve Jobs
|-
| 2009 || Apple Music Event || ] with video and speaker
|Steve Jobs
|-
| 2010 || WWDC || ] on ]
|Steve Jobs
|-
| 2010 || Apple Music Event || ] with ]
|Steve Jobs
|-
| 2010 || Apple Special Event || ] revision
|Steve Jobs
|-
| 2011 || WWDC || ]
|Steve Jobs
|-
| 2014 || Apple Special Event ||]
|Tim Cook
|-
| 2015 || WWDC || ]
|Tim Cook
|-
| 2017 || Apple Special Event || ]
|Tim Cook
|-
| 2020 || Apple Special Event || ], and the first ] Mac models of the MacBook Air, Mac Mini, and 13" MacBook Pro.{{efn|group=note|Unlike all other segments, this segment premiered as a standalone event alongside the other previous events that took place in September and October for other events. This segment premiered on November 10, 2020.}}
|Tim Cook
|-
|2023
|WWDC
|]
|Tim Cook
|}

== See also ==
* ]
* ]
* ]
* ]

==Notes==
{{reflist|group=note|2}}
{{notelist}}


==References== ==References==
{{Reflist}}
<references />


== External links == ==External links==
*
*
*
*
* * from 1997 to 2011
* from 1997 to 2008
* from 1997-1999
* {{Webarchive|url=https://web.archive.org/web/20130902080456/http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-special-event-presentations/ |date=2013-09-02 }} from 1983 to 2011
* - follow-ups , and ,
* {{Webarchive|url=https://web.archive.org/web/20130417122123/http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/apple-seybold-presentations/ |date=2013-04-17 }} from 1998 to 2001
* created by Mac enthusiasts for ] 2006. Updated for MWSF 07, WWDC 07, MWSF 08 and WWDC 08.
* {{Webarchive|url=https://web.archive.org/web/20131007150827/http://everystevejobsvideo.com/category/steve-jobs-keynote-presentations/next-keynotes/ |date=2013-10-07 }} from 1990 to 1996
<!-- dup with esm.psu.edu: *, where he announced partnership with ] -->
*
* Apple Keynotes 1983-2005
* - follow-ups , and ,
*


{{Steve Jobs}}
]
]


] ]
]
]
]
]

Latest revision as of 23:32, 14 August 2024

Keynote speeches given by Steve Jobs
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Man in black shirt and jeans holding tablet computer on stage
Steve Jobs introduces MacBook Air during keynote presentation at Macworld 2008. The event was his last Macworld appearance.

Stevenote is a colloquial term for keynote speeches given by Steve Jobs, former CEO of Apple, at events such as the Apple Worldwide Developers Conference, Macworld Expo, and Apple Expo. Because most Apple product releases were first shown to the public at these keynotes, "Stevenotes" caused substantial swings in Apple's stock price.

The final Stevenote was delivered on June 6, 2011, when iCloud (Apple's cloud computing service) was announced. OS X Lion and iOS 5 were also announced on the same day. It was one of Jobs' last public appearances before his resignation as CEO on August 24 and death on October 5 of that year.

History

In late 1996, Apple purchased NeXT, and Jobs returned to Apple after an 11-year hiatus following his forced resignation from the company in 1985. In mid-1997, he delivered a keynote address, with a detailed report on the company's status, featuring a satellite appearance by Microsoft CEO Bill Gates. Jobs announced a partnership with Microsoft with several key agreements which, according to him, would benefit Apple and allow it to recover from the prolonged decline of the early and mid-1990s. Two major announcements were made during the keynote: the next release of Microsoft Office (Office 98) would be developed for the Macintosh, and Microsoft's Internet Explorer would be the default web browser on Macintosh computers. Despite heckling from the audience, Jobs explained why the partnership was favorable to Apple:

The era of setting this up as a competition between Apple and Microsoft is over, as far as I'm concerned. This is about getting Apple healthy, and this is about Apple being able to make incredibly great contributions to the industry to get healthy and prosper again.

— Steve Jobs, MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appears on-screen, Mac History (6 August 1997), Christoph Dernbach

Jobs later gave keynote addresses at trade expositions and conferences at least once a year, in which he announced updates to Apple products or demonstrated new products and services. Nearly every product upgrade or announcement in the next 13 years was made during a Stevenote. Among products so-announced were the original iMac all-in-one desktop computer in 1998, the clamshell iBook in 1999, the Mac OS X operating system in 2000, the iPod music player in 2001, the iPhone smartphone in 2007, and the iPad tablet in 2010.

Format

Stevenote addresses have usually been given at major trade expos. In the past, these have included the Macworld Conference & Expo in San Francisco and Boston, and the Apple Expo in Paris. However, Apple has stopped exhibiting at both expos. After 2010, the Worldwide Developer's Conference, organized and held by Apple itself at the Moscone Center in San Francisco, was the only major conference at which Apple exhibited and at which Jobs delivered a keynote address. In recent years, Jobs gave his Stevenotes in an auditorium at Apple's corporate campus. These Stevenotes, in contrast to those presented at the large trade fairs attended by Apple in the past, were by invitation only and were attended only by a relatively small number of journalists, employees, and guests, and were called "special events" rather than keynotes. Similar Stevenotes have also been held at the Yerba Buena Center for the Arts like those for the introduction of the iPad in 2010 and Apple's "Rock and Roll" iPod event in 2009.

Jobs was known for donning the same uniform in nearly every keynote since 1998. His outfit usually consisted of a black long-sleeved mock turtleneck by Issey Miyake, Levi's 501 blue jeans, and New Balance 991 sneakers.

Notable Stevenotes

1998

At the 1998 Apple Worldwide Developers Conference (WWDC) keynote, Jobs announced that the company was back on track. He reviewed Apple's inventory turnover rate, describing changes in its distribution system and apple.com, its online store. Jobs said that Apple had sold 500,000 Power Macintosh G3 in its first six months, described the PowerBook G3 and showed the "Steamroller" commercial. He claimed that there were 10 million Apple computers in consumer use and six million educational users, and discussed the iMac and QuickTime; Jobs said that the International Organization for Standardization adopted the QuickTime file format as the basis for MPEG 4. Jobs said that Apple would add Internet "live" streaming (Real-time Transport Protocol) to QuickTime 3.0 for its release in fall 1998 and introduced Peter Hoddie, chief architect of QuickTime. Jobs described three improvements Apple wanted to make to Java: unify the Java virtual machine, make it compatible and make it fast. He announced Apple's strategy for Mac OS X, saying that the 6,000-plus good application programming interfaces (APIs) would be called Carbon (API), introducing Avadis Tevanian to demonstrate Carbon. Tevanian introduced Ben Waldman (general manager of the Macintosh unit at Microsoft), Norm Meyrowitz (president of Macromedia Products) and Greg Gilley (vice-president for graphics applications development at Adobe Systems), who demonstrated Photoshop. Jobs announced that the Mac OS 8 Codename Sonata would be released in the third quarter of 1999; Rhapsody 1.0 would be released in the third quarter of 1998.

1999

WWDC 1999 was opened by HAL9000. Jobs delivered an update, saying that 3,106 Mac apps were announced since May 6, 1998 (the debut date of iMac); Dragon Systems was bringing its voice-recognition software to the Mac, and he introduced Janet Baker (co-founder and CEO of Dragon Systems). Jobs updated Apple's profits, units, inventory and cash, announcing that Sears would be added to its national distribution chain. Apple Inc. launched its store on Memorial Day 1999, and Jobs announced the PowerBook line. During the one-week conference, Apple gave away 50 PowerBooks to attending developers. Jobs delivered an update on OpenGL, Java and QuickTime, inviting Avie Tevanian and Phil Schiller onstage. Schiller demonstrated OpenGL, QuickTime 4, Sherlock 2, the Quartz graphics model, Finder and the MailViewer app. Jobs announced Java MRJ 2.1.2, the fastest Mac Java to date, and he and Tevanian demonstrated Java. He reviewed Mac OS 8.5 (released in October 1998), announced Mac OS 8.6, previewed Sonata (scheduled for release in fall 1999) and delivered an update on Mac OS X Server 1.0. Jobs said that in the Darwin open-source software program there were over 20,000 registered developers and over 175,000 component downloads, describing the three application environments on the Darwin-Quartz foundation. The first was Classic Environment (formerly named Blue Box); the second was Carbon (API) (announced at WWDC 1998), and the third was Cocoa (API) (formerly named Yellow Box). Apple was developing a new Finder and a new Mail.

At the August 31, 1999, Seybold Seminars Expo, Jobs delivered an update on Apple, announcing its June quarterly profits, the appointment of Mickey Drexler (of Gap Inc.) to the board of directors, and giving an overview of QuickTime. Apple partnered with Akamai Technologies as a broadcast network, with content provided by BBC News, Bloomberg Television, Fox News, Fox Sports, HBO, NPR, The Weather Channel, WGBH-TV, ABC News, ESPN, Rolling Stone, VH1, and Disney; new content was provided by Rhino Records and Warner Bros. Records. Phil Schiller demonstrated QuickTime TV, Sherlock 2, VoicePrint, AppleScript and the Power Mac G4, and Jobs previewed Mac OS 9. He demonstrated nine features: Sherlock 2, a shopping app; Multiple Users, with privacy and preferences for a number of users; VoicePrint Password, voice-recognition software; Keychain, with one password; Auto Updating, for the latest updates; Encryption, for private files; File Sharing Over Internet; AppleScript over TCP/IP, to manage workflow across computers, and Network Browser. Jobs reviewed the iMac, introducing Ozzie Osborne (general manager of speech systems at IBM) to demonstrate ViaVoice. Jobs reviewed iBook (showing two TV advertisements) AirPort (showing the AirPort Base Station TV ad), the PowerBook and the Power Mac G4, calling computer scientist Richard Crandall onstage to demonstrate the G4. Jobs introduced John Warnock, chairman and chief commercial officer (CCO) of Adobe Systems. Jobs showed a Power Mac G4 TV ad, and introduced the Apple Cinema Display.

On October 5, 1999, Jobs said that Akio Morita of Sony had died two days earlier, announced the Mac OS 9 and described the nine internet power tools. Phil Schiller demonstrated Sherlock 2, Multiple Users, VoicePrint Password, Keychain, Encryption, Network Browser and Auto Updating. Jobs reviewed the Power Mac G4, showed a TV ad, and reviewed the Apple Cinema Display, PowerBook, and iBook. He announced the new iMac, and Schiller demonstrated the graphics card. Jobs introduced and demonstrated the iMac DV and iMovie, and showed three TV commercials.

Product introductions

Man in black shirt conducting onstage computer demonstration
Jobs showing Mac OS X running on an Intel processor for the first time

Notable keynotes after Jobs' death:

"One more thing..."

For similar terms, see One More Thing.

A typical Stevenote began with Jobs presenting sales figures for Apple products and a review of products released during the past few months. He then presented one or more new products. Reminiscent of Peter Falk's Columbo, he typically feigned some concluding remarks, turned as if to leave the stage and turned back, saying "But there's one more thing".

Some "One more thing..." segments featured:

Year Location Announcement Speaker
1998 MacWorld SF Apple's return to profitability (as "One last thing…") Steve Jobs
1999 MacWorld NY Apple AirPort Steve Jobs
1999 Seybold 22-inch Apple Cinema Display Steve Jobs
1999 Apple Special Event iMac DV (including SE) and iMovie Steve Jobs
2000 MacWorld SF Aqua and CEO Jobs Steve Jobs
2000 MacWorld NY Power Mac G4 Cube Steve Jobs
2001 MacWorld SF PowerBook G4 Steve Jobs
2002 MacWorld NY iPod for Windows
iMac G4 (17-inch model) 		Steve Jobs
2003 WWDC Power Mac G5 Steve Jobs
2003 MacWorld PowerBook G4 (12-inch aluminum model) Steve Jobs
2004 MacWorld iPod Mini Steve Jobs
2004 WWDC 30-inch Apple Cinema Display Steve Jobs
2005 MacWorld iPod Shuffle Steve Jobs
2005 Press conference iPod with video Steve Jobs
2006 MacWorld MacBook Pro Steve Jobs
2006 Apple Music Event iTunes movies, Apple TV and John Mayer performance Steve Jobs
2007 WWDC Safari for Windows beta Steve Jobs
2007 Apple Music Event iTunes WiFi Music Store Steve Jobs
2008 Apple Special Event MacBook (aluminum unibody model) Steve Jobs
2009 Apple Music Event iPod Nano with video and speaker Steve Jobs
2010 WWDC FaceTime on iPhone 4 Steve Jobs
2010 Apple Music Event Apple TV with iOS Steve Jobs
2010 Apple Special Event MacBook Air revision Steve Jobs
2011 WWDC iTunes Match Steve Jobs
2014 Apple Special Event Apple Watch Tim Cook
2015 WWDC Apple Music Tim Cook
2017 Apple Special Event iPhone X Tim Cook
2020 Apple Special Event Apple M1 Chip, and the first Apple silicon Mac models of the MacBook Air, Mac Mini, and 13" MacBook Pro. Tim Cook
2023 WWDC Apple Vision Pro Tim Cook

See also

Notes

  1. Due to the COVID-19 pandemic, all Apple Events were held virtually in different times throughout the year without any physical audience. The first event took place in September 15, 2020 for the new iPad Air and Apple Watches. The second event focused on the HomePod mini and iPhone 12 took place on October 13, followed by another Apple Event related to the new Apple Silicon Macs on November 10.
  2. Unlike all other segments, this segment premiered as a standalone event alongside the other previous events that took place in September and October for other events. This segment premiered on November 10, 2020.

References

  1. "The Very First 'Stevenote'". CHM. 2014-01-27. Retrieved 2022-08-29.
  2. "Top of the Jobs: The Stevenote's greatest hits". the Guardian. 2008-12-17. Retrieved 2022-08-29.
  3. Marshal, Katie (2007-05-23). "Apple seen unloading new MacBook Pros and (possibly) iMacs at WWDC". Apple Insider.
  4. Hartmans, Matt Weinberger, Avery. "Steve Jobs would have been 65 on Monday. Here's how the late Apple CEO saved the company from disaster and set it on the path to a $1 trillion valuation". Business Insider. Retrieved 2022-10-07.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. Guglielmo, Connie. "A Steve Jobs Moment That Mattered: Macworld, August 1997". Forbes. Retrieved 2022-10-07.
  6. Snell, Jason (June 29, 2016). "A look back at Steve Jobs' most colorful keynote moments". Macworld. Retrieved 2022-10-07.
  7. Dalrymple, Jim (December 16, 2008). "Apple announces its last year at Macworld Expo, no Jobs keynote". Macworld. Retrieved 2022-10-07.
  8. "IGlossary". Bloomberg. 7 October 2011. Archived from the original on 2011-10-07.
  9. "Steve Jobs' black turtleneck reportedly explained in biography". The Los Angeles Times. 12 October 2011.
  10. Estes, Adam Clark (2011-11-10). "The Booming Business of Selling Steve Jobs's Wardrobe". The Atlantic. Retrieved 2022-10-07.
  11. Haynes, Natalie (23 January 2012). "Natalie Haynes's guide to TV detectives: #1—Columbo". The Guardian. Retrieved November 27, 2013.

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