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Mitt Romney for President 2012
Campaign	U.S. presidential election, 2012
Candidate	Mitt Romney Former Governor of Massachusetts
Affiliation	Republican Party
Headquarters	585 Commercial Street Boston, Massachusetts
Key people	Matt Rhoades (Manager) Beth Myers, Peter Flaherty and Eric Fehrnstrom (Advisors) Stuart Stevens (Strategist) Ashley O'Connor (Director of Advertising) Rich Beeson (Political Director) Gail Gitcho (Communications Director) Andrea Saul (Press secretary) Spencer Zwick (Finance chair) Lindsay Hayes (Speech writer) Gabriel Schoenfeld (Op-ed ghostwriter)
Receipts	US$86,238,980 (2012-3-31)
Slogan	Believe in America
Website
Mitt Romney 2012

This article is part of a series about Mitt Romney
Political positions Electoral history Business career Salt Lake Organizing Committee Public image Governor of Massachusetts Governorship 2002 election Health care reform Presidential campaigns 2008 Primaries Convention 2012 Primaries Convention Debates "Binders full of women" Election Endorsements Planned presidential transition U.S. Senator from Utah 2018 United States Senate election in Utah Turnaround No Apology Anti-Trump speech
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The Mitt Romney 2012 presidential campaign officially began in Stratham, New Hampshire, on June 2, 2011 when Mitt Romney formally announced his run for president.

Romney began a full-fledged candidacy in 2011. He filed his organization with the Federal Elections Commission as an exploratory committee, and announced the organization in a video message on April 11, 2011. He became the party's presumptive nominee with his victory in the Texas primary on May 29, 2012.

Background

After the 2008 election, Romney built a strategy for the 2012 presidential campaign and saved PAC money to underwrite salaries and consulting fees for his existing political staff and to build up a political infrastructure for what might become a $1 billion campaign three years hence. He also had a nationwide network of former staff and supporters eager for him to run again. He continued to give speeches and raise campaign funds on behalf of fellow Republicans.

Romney finished first in the CPAC straw poll in 2009 and second in 2010 and 2011, won the Southern Republican Leadership Conference straw poll in 2010, and won the New Hampshire Straw Poll in 2011.

Romney released his 2010 tax return in early January 2012, along with a partial 2011 return which he promised to release in whole upon its completion. During the presidential campaign, he decided not to disclose additional returns citing the matter as a distraction from more important issues.

Campaign formation

Exploratory committee

Before a slower start to the presidential campaign by all contenders than four years previous, on April 11, 2011, Mitt Romney announced by means of a video recorded that day at an athletics field at the University of New Hampshire that he had formed an exploratory committee as a first step for a potential run for a Republican presidential campaign, saying, "It is time that we put America back on a course of greatness, with a growing economy, good jobs and fiscal discipline in Washington."

Formal announcement

Romney formally announced his candidacy for the 2012 Republican presidential nomination at an outdoor gathering in Stratham, New Hampshire, on June 2, 2011. In his announcement speech, he pledged to make the U.S. economy the main focus of his campaign, saying "My number one job will be to see that America is number one in job creation."

Fundraising

On May 16, 2011, the Romney campaign announced that it had raised $10.25 million "in connection with today's call day fundraiser in Nevada." This was hailed in the media as "an impressive one day total." Thereafter, however, the Los Angeles Times reported that "the amount actually represented pledges gathered earlier and tallied that day, not just funds actually taken in by the campaign." Later, it was discovered that Romney had actually raised $2.403 million on May 16, about a quarter of the claimed amount.

For the entire second quarter, the campaign expected to raise only about $20 million, less than the $44 million raised in that period in 2007 but still more than any of the other Republican candidates. Romney's campaign raised $18.5 million by the end of June, $14 million more than U.S. Representative Ron Paul, who came 2nd in funding amongst Republican candidates.

By the end of March 2012, Romney had raised $88 million, far more than his nearest Republican rival, Ron Paul ($36 million). President Barack Obama had raised $197 million, more than twice as much as Romney, and the Obama campaign had nearly 10 times as much cash on hand (over $100 million compared to Romney's $10 million). Most (56%) of Romney's contributions from individual donors were at the $2,500 legal limit, while most (53%) of Obama's were less than $200.

Romney is also supported by the Super PAC called Restore Our Future. As of the end of February 2012, Restore Our Future had raised over $43 million.

Media issues

Advertising

In his previous campaign, Romney had begun television advertising in March 2007. In the 2012 cycle, however, his first advertisement did not air until November 2011. The 60-second spot, broadcast in New Hampshire, was widely criticized for using a quotation from Obama out of context. It included a clip of Obama apparently saying, "If we keep talking about the economy, we're going to lose." It did not disclose that Obama, speaking in the 2008 campaign, had been quoting an email from an aide to his opponent, John McCain, which concerned McCain's campaign strategy, not Obama's. The Romney campaign defended the ad. According to The Boston Globe, "Romney aides even said they were proud of the reaction and suggested that the ad was deliberately misleading to garner attention."

Dog incident

In 2007, the Boston Globe reported that, in 1983, Romney transported his pet dog Seamus on the roof of their automobile. Newt Gingrich aired an anti-Romney attack ad that featured the story, while Rick Santorum stated it was relevant as an issue of character.

Etch A Sketch

Eric Fehrnstrom, a top aide to Romney, was asked by comedian and political commentator John Fugelsang on CNN how their campaigning would change if and when Romney wins the Republican nomination. He answered it would be like an Etch A Sketch to shake-up and start over. Immediately, Santorum and Gingrich took the opportunity to say Romney flips and is not a true Conservative. Each held up an Etch-A-Sketch toy as a visual aid to their audiences. Ron Paul got into the act by creating a short ad saying this is petty when we have “$15 trillion in debt, 12 million unemployed, and USA at war.”

Mitt Romney explained the words of his advisor by saying, "A general election campaign takes on a different profile. The issues I'm running on will be exactly the same. ... I was a conservative Republican governor, and I’ll be running as a conservative Republican nominee."‬ A poll by Pew Research Center taken in the days after the event found that a majority of voters were unaware that the comment had even been said, with a plurality of those that had heard of it saying that it had no effect on their opinion of Romney.

International trip

Romney undertook an international trip in July 2012. During his first visit to the United Kingdom as the presumptive nominee of the Republican party, Romney was both praised and criticized by media for his concerns over security and readiness of the London 2012 Olympic Games that had been previously raised by others. In response to Romney's comments, British Prime Minister David Cameron said "We are holding an Olympic Games in one of the busiest, most active, bustling cities anywhere in the world, of course it's easier if you hold an Olympic Games in the middle of nowhere."

Romney encountered criticism over his Israel visit, in particular comments that Israel's success was due to its cultural superiority. In his speech at an Israeli fundraiser, he said, "...culture makes all the difference. Culture makes all the difference. And as I come here and I look out over this city and consider the accomplishments of the people of this nation, I recognize the power of at least culture and a few other things."

In response, Saeb Erekat, senior adviser to President Abbas said, "It is a racist statement and this man doesn't realize that the Palestinian economy cannot reach its potential because there is an Israeli occupation."

CPAC Straw Poll

Romney won the 2012 Conservative Political Action Conference (CPAC) Straw Poll in February with 38% of the vote. The poll is traditionally considered an important barometer of the sentiments of conservative activists. The New York Times wrote that the Romney campaign was busing in students from along the East Coast to support Romney. Rick Santorum finished second in the straw poll with 31%. Politico said a Republican source had confirmed the campaign bought CPAC registrations to ensure the win.

Caucus and primary results

Iowa caucuses

Initially, Romney was declared the winner of the 2012 Iowa Republican caucuses, surpassing rival candidate Rick Santorum by eight votes. Upon official vote count, Santorum was found to have obtained thirty-four more votes than Romney and was declared the winner Former Iowa Republican Chairman Richard Schwarm stated, "I think people realize it's a tie." The day final results were announced, "Governor Romney called Senator Santorum to congratulate him on the Iowa results," said Romney spokeswoman Andrea Saul.

New Hampshire primary

The weekend ahead of the New Hampshire primary on January 10, Romney participated in two debates, which Reuters said Romney "weathered well." Newt Gingrich attacked Romney with allegations that he had destroyed companies and fired workers while working for Bain Capital. Romney won the New Hampshire primary with 39.3 percent of the vote.

South Carolina primary

The South Carolina Republican primary was scheduled for Saturday, January 21, 2012. Several polls showed Romney having a slight lead over Gingrich in South Carolina. Gingrich continued to criticize Romney for causing job losses, Rick Perry referred to Romney's role at Bain Capital as 'vulture capitalism', and Sarah Palin stated that Romney needed to prove that Bain actually created 100,000 jobs as Romney has claimed. The negative advertising campaign was mainly sponsored by "Winning Our Future", the super PAC that supports Gingrich. During debates in Myrtle Beach and Charleston, Romney came in second place in the primary with 28% of the vote, behind Newt Gingrich with 40% of the vote, but ahead of Rick Santorum (17%) and Ron Paul (13%).

Florida primary

Polls taken immediately after the South Carolina primary showed Newt Gingrich in the lead but polls released a few days later placed Romney in first place. At least 200,000 Floridians voted via absentee ballots or early voting, a factor thought to favor Romney who aggressively campaigned in Florida in early January. Romney participated in both of the four-man debates that were held on Monday, January 23 and Thursday, January 26.

Romney released tax returns for 2010 and estimates for 2011. He showed income over that period of $42.5 million. His effective tax rate for 2010 was 13.9 percent, and he estimated that it would be 15.4 percent for 2011. About $13 million of his income was in "carried interest" and hence eligible for favorable tax treatment under a provision that Democrats have sought to end. It was also disclosed that Romney had investments in the Cayman Islands and had had a Swiss bank account until it was closed in 2010.

On January 31 Romney won the 2012 Florida primary with 46% of the vote.

Nevada caucuses

The Nevada Republican caucuses were held on Saturday, February 4. Less than 33,000 Republicans took part in the Nevada caucuses which proportionally awards 28 Republican delegates. Romney won 50% of the caucus-goers, followed by Gingrich at 21%, Paul at 19%, and Santorum at 10%. Romney won 14 delegates, whereas Gingrich, Paul, and Santorum were awarded 6, 5, and 3 delegates respectively.

Colorado, Minnesota, and Missouri

Rival candidate Rick Santorum surprised observers by winning all the three of the states holding votes on February 7. Romney lost to the former Pennsylvania Senator by 5 points in the Colorado caucus, finished third with 17% behind Ron Paul and Santorum in the Minnesota caucuses, and, in a contest that did not actually award any delegates and did not include Newt Gingrich on the ballot, lost the Missouri primary to Santorum by a 30 point margin.

Maine

Romney was initially declared the narrow winner of the Maine Caucus, but the results are now subject to a recount after several counties were not counted.

Michigan and Arizona

Michigan and Arizona held their Presidential primaries on Tuesday, February 28, and allocated 29 and 30 Republican delegates, respectively. CNN moderated a Republican primary debate in Mesa, Arizona on February 22, 2012. The Arizona Republican primary is ‘winner-take-all’ and the Michigan Republican delegate results are allocated proportionately among the candidates by voting district.

Washington state

The state of Washington held their caucuses on Saturday, March 3, with Mitt Romney gaining momentum going into 'Super Tuesday'. Later, Washington held their state GOP convention June 2, 2012 giving Romney at least 34 delegates for the Republican National Convention.

Super Tuesday

The largest number of states in the Republican Primary race voted on March 6, 2012, with Romney winning six states (Alaska, Idaho, Massachusetts, Ohio, Vermont, Virginia); Santorum winning three states (North Dakota, Oklahoma, Tennessee); and Gingrich winning Georgia.

Presumptive presidential nominee

In the absence of viable alternatives to Romney for the Republican nomination, by April 2012 polls showed Romney gaining on Obama's earlier double-digit lead in a hypothetical head-to-head general election contest. However, polls (both nationally and in battleground states like Florida and Ohio) also showed that for most of those who said they would vote for Romney, the primary motivator was hostility toward Obama rather than affirmative support for Romney. On April 25, 2012, the Republican National Committee (RNC) declared Romney the party's presumptive nominee. On May 29, Texas held their 2012 Republican primaries, which Romney won. The subsequent accumulation of the state's 155 delegates was enough to secure Romney the party's nomination.

General election campaign

Bain Capital

Romney's record at Bain Capital is a prominent theme in his campaign. The campaign has said that Romney's tenure at Bain has demonstrated management and leadership skills which have produced successful companies and generated thousands of jobs. Political opponents have said that under Romney, Bain increased investor profits while incurring some layoffs of workers. However, Romney took a leave of absence from Bain Capital in February 1999 to manage the Salt Lake City Olympics. Romney remained named on company documents during Bain's reorganization, and, according to SEC filings, he continued to be the "sole shareholder, sole director, Chief Executive Officer and President" of Bain for 3 additional years. This discrepancy was reported on by The Boston Globe on July 11, 2012 and was used by Obama and in Obama campaign ads to state that Romney was responsible for Bain Capital's activities from 1999 to 2002. According to Bain, Romney played no active role despite his name being on the required filings. FactCheck.org examined the issue and reported that Romney did leave Bain in 1999. A July 12th report by Glenn Kessler of The Washington Post reported that there was little or no basis for the Obama campaign assertions that Romney had played an active role since he had taken a leave of absense, Romney's campaign countered and Romney personally demanded an apology which was refused by the Obama campaign.

See also

• List of Mitt Romney presidential campaign endorsements, 2012
• Endorsements for the Republican Party presidential primaries, 2012
• Mitt Romney presidential campaign, 2008
• Republican Party presidential primaries, 2012
• Republican Party vice presidential candidates, 2012
• Results of the 2012 Republican Party presidential primaries
• United States presidential election

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External links

• Mitt Romney 2012 official campaign website

• Mitt Romney on Facebook
• Mitt Romney on Twitter
• Republican Primary 17-poll average from The Wall Street Journal
• Financial information (federal office) at the Federal Election Commission
• Template:GovLinks
• Campaign Contributions made by Mitt Romney at NewsMeat
• Press releases as Governor of Massachusetts 2003–2007
• "The Making of Mitt Romney". The Boston Globe. 2007.
• Mooney, Brian C. (May 30, 2011). "Romney and health care: In the thick of history". The Boston Globe.
• Mitt Romney; et al. (September 1, 2011), Believe in America: Mitt Romney's Plan for Jobs and Economic Growth (PDF), Romney for President, Inc., ASIN B005LEY5Q0 {{citation}}: Explicit use of et al. in: |author= (help)
• Robert Draper (November 30, 2011). "Building a Better Mitt Romney-Bot". The New York Times.

v t e Mitt Romney
U.S. Senator from Utah (2019–present) 70th Governor of Massachusetts (2003–2007)
Politics	1994 senatorial election 2002 gubernatorial election Governor of Massachusetts health care reform 2008 presidential campaign 2012 presidential campaign vice presidential candidate selection 2012 Republican National Convention 2012 U.S. presidential election "Binders full of women" "Barack Obama vs. Mitt Romney" Mitt 2016 anti-Trump speech 2018 senatorial election Political positions Electoral history Public image
Business	Bain & Company Bain Capital
Olympics	Salt Lake Organizing Committee
Bibliography	Turnaround: Crisis, Leadership, and the Olympic Games No Apology: The Case for American Greatness
Family	Ann Romney (spouse) Tagg Romney (eldest son) George W. Romney (father) Lenore Romney (mother) Gaskell Romney (grandfather) Harold A. Lafount (grandfather) Miles Park Romney (great-grandfather) Milton Romney (cousin) Ronna Romney McDaniel (niece)
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