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| EComXpo | |
|---|---|
 | |
| Genre | eCommerce trade show |
| Venue | Virtual |
| Location(s) | Internet |
| Attendance | 8,297 (2007) |
eComXpo is an educationally focused, online virtual trade show designed specifically for search, affiliate and interactive marketers. The trade show is 100% virtual and takes place entirely on the Internet. eComXpo uses the virtual trade show ASP solution created by inXpo.
A combination of flash technology, sound effects, live chats, virtual briefcases embedded in HTML with Javascript (DHTML) is used to emulate a real word trade show as closely as possible.
The bi-annual show is open to anybody who is interested in the subject and admission is free to attendees. The educational sessions are also open and free to attend during the live event. Access to the recordings of sessions from past events and additional exclusive presentations is available for either a fee for each individual presentation or a fixed subscription that provides access to all available presentations. The duration of each subscription is limited to up to six months.
Visitors have the ability to visit virtual booths of companies who present themselves at the event and can collect information and store them in a virtual briefcase and chat with people who are staffing the booth and exchange virtual business cards. Visitors have also the ability to engage other visitors of the conference directly and communicate with each other and exchange contact information to keep up with the marketpalace. Those are common activities from real world trade shows, simply transported into the virtual world of the cyberspace.
Because the event happens entirely online, attendees and exhibitors are not required to travel to the venue location and are able to attend the event from their office or home. The online requirement to be able to attend the event are an internet connection and a computer with a web browser installed. Especially companies who are located outside the United States appreciate the cost and time savings.
This does not change the fact, that exhibitors treat the online event just like a normal convention in the real world.
The Panel Discussions are broadcasted over internet radio by WebMasterRadio.fm and available in mp3 format and as podcast xml feed.
History
- eComXpo was founded by John Grosshandler who acts today as the eComXpo event director.
- The first eComXpo was held between February 17-19, 2005 and had 1,600 attendees, 92 exhibitors and 75 presentations by industry experts..
- The 2nd event eight months later in the same year happened between October 6th-8th, 2005 had 5,200 attendees, 150 exhibitor booths including booths by Google, Yahoo! Search Marketing, Microsoft adCenter, Commission Junction, LinkShare and Performics and 140 presentations from industry leaders such as Seth Godin, Andy Beal, Declan Dunn, John Battelle and Dana Todd. It became the the world's largest tradeshow for ecommerce marketers.
- 3rd event - April 4-6th, 2006. Stats: 7,100 attendees and 237 exhibitor booths.
- 4th event - October 24-26, 2006. Stats: 7,400 attendees and 453 exhibitor booths
- 5th event - March 20-22, 2007. Stats: 8,297 attendees and 571 exhibitor booths
- 6th event - October 9-11, 2007.
Target audience
eComXpo targets businesses that are participating in any form of internet marketing, but has a heavy focus on affiliate marketing.
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Official Websites
ASP solution provider
See also
- internet marketing
- affiliate marketing
- search engine marketing
- email marketing
- display advertising
- web analytics
References
- January 29, 2007, EComXpo Show Registration Open, WHIR news, retrieved August 8, 2007
- Steve Johnson (October 27, 2006),Virtual trade show a non-conventional way to network, Chicago Tribune Print Edition, retrieved August 12, 2007
- Shawn Collins (February 15, 2005), European Presence Strong at Inaugural eComXpo Trade Show, AffiliateTip.com, retrieved August 8,2007
- Amanda C. Kooser/Entrepreneur.com (July 23, 2007), Take It Online, Virtual trade shows take care of some very real business, MSNBC.com and August 1, 2007, , Washington Post, retrieved August 12, 2007
- Episodes for Tradeshow Coverage Exclusively on WebmasterRadio.FM, WebMasterRadio.fm
- Shawn Collins (February 22, 2005), A Sort of Affiliate Homecoming, iMedia Connections, retrieved May 30, 2007
- Press Release (June 14, 2005), eComXpo™ announces plans for bigger and better virtual tradeshow for ecommerce marketers (PDF), eComXpo.com, retrieved May 30, 2007
- October 24, 2006, Meet Microsoft adCenter in Cyberspace!, Microsoft adCenter Blog, retrieved August 12, 2007
- Press Release (October 21, 2007), eComXpo, The World’s Largest Tradeshow for eCommerce Marketers (PDF), eComXpo.com, retrieved May 30, 2007
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