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William Chase (entrepreneur)

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William Chase
Chase in his Herefordshire apple orchards
BornHerefordshire, West Midlands, England
NationalityBritish
OccupationEntrepreneur
Years active1980–present
ChildrenJames Chase, Harry Chase, Austin Chase, Thomas Chase

William Chase (born in Herefordshire, UK) is a British entrepreneur. He is the founder of the Tyrrells Potato Chips brand and Chase Distillery, Ltd. that produces Chase Vodka and Williams Gin and more recently Willy's Probiotic Live Foods that produces fermented foods and drinks.

Early life

Chase grew up on his family's farm, Tyrrells Court, near Dilwyn in Herefordshire. Having purchased the farm from his father at the age of 20 with a bank loan of £200,000, a poor potato harvest and high interest rates forced him to declare bankruptcy in 1992. He then re-established his business and began trading in potatoes to generate additional income.

Tyrrells

In 2002, Chase launched Tyrrells: a crisp brand made from potato varieties grown on his farm, including Lady Rosetta and Golden Wonder. Chase initially favoured upmarket outlets such as Fortnum & Mason, Selfridges and Harrods, and independent retailers over mass-market sellers, notably by forcing Tesco to cease stocking the product in 2006. Turnover reached £14 million by 2008, when he sold a majority stake in the firm to investment company Langholm Capital for £30 million.

Chase Distillery

Chase was owned by the chase family from 1980 till 1996 u till the family went into bankruptcy. The company was sold on in 1996. In 2021 the company was sold again to an American but run by a Russian family.

==Selladore En Provence Again never owned by any of the Chase family. Again the family are fraudsters.

Willy's ACV - Organic Probiotic Live Foods

In 2014, William Chase launched Willy's ACV.


This company is owned and run by swp and met police. Not the chases as all are dead

External links

  1. http://williamschase.co.uk/pages/our-story. Retrieved 26 May 2016
  2. Cite error: The named reference arnott was invoked but never defined (see the help page).
  3. ^ Smale, Will (8 February 2016). "The potato farmer who swapped bankruptcy for making millions". BBC. Retrieved 26 May 2016.
  4. Wall, Emma (3 July 2016). "Fame & Fortune:Tyrrells Crisps founder William Chase". The Daily Telegraph. Retrieved 26 May 2016.
  5. ^ Huix, Anna (11 June 2010). "The family behind the Tyrrells crisps brand has found a new use for its potatoes – artisan vodka". The Independent. Retrieved 26 May 2016.
  6. Miller, Rachel. "How I created the world's best vodka from my potato farm in Herefordshire". The Marketing Donut. Retrieved 26 May 2016.
  7. Milmo, Dan (18 September 2006). "Crunch time for Tesco in row with crisp maker". The Guardian. Retrieved 26 May 2016.
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