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A preview of the song was shown on Disney Channel on New Year's Eve of 2007. Disney officially released the song on April 19, 2008. Disney also released a single CD, Exclusive Camp Rock Fan Pack of the song through Target retail stores only, on May 20; Target also sold other Camp Rock products as well, such as special edition novels, poster books, tote bags, clothing, etc. The Exclusive Camp Rock Fan Pack included the CD single, an instrumental version, the music video, a mini-poster, a ringtone, and more. "We Rock" is available on iTunes in two new versions. One of them is the song and an exclusive Radio Disney interview and another one is the music video and an exclusive Radio Disney interview with the Jonas Brothers.
Music videos
The music video premiered on Disney Channel on April 19, 2008. It is an excerpt from the film where the cast of Camp Rock performs a shortened version of the song.
Around the World version
Disney Channel premiered the "We Rock - Around the World" music video on May 18, 2008. The music video features guest appearances from Disney Channel stars around the world including Selena Gomez, Jason Dolley, Mitchel Musso, and fans showing banners and the feature dance move of the song. This video was featured on the Camp Rock DVD.
Other music videos
Two music videos of the song was also included on the film's DVD. The first video was the "Cast Video", where the Camp Rock cast are on the set of the film, with they are dance and performing in certain scenes, along with the song in the finale scene. The second video is called "Crew Video", where Demi Lovato and Joe Jonas made introduction for the film's crew with the cast watching the show. As the crew are also dancing and performing the song at the Final Jam, including director Matthew Diamond.
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