Santa Cruz County, California

(Redirected from Branciforte County, California) County in California, United States

County in California, United States

Santa Cruz County, California
County
County of Santa Cruz
Images, from top down, left to right: The Santa Cruz Beach Boardwalk in 2005, a walkway through redwood groves in Big Basin Redwoods State Park, the Roaring Camp and Big Trees Narrow Gauge Railroad in 2008, Downtown Watsonville in 2010, Davenport Beach in 2006
FlagSeal
Interactive map of Santa Cruz County
Location in the state of California
Coordinates: 37°02′N 122°01′W / 37.03°N 122.01°W / 37.03; -122.01
Country	United States
State	California
Region	Central Coast
CSA	San Jose-San Francisco-Oakland
Incorporated	February 18, 1850
Named for	Mission Santa Cruz and the city of Santa Cruz, both named after the Exaltation of the Cross
County seat	Santa Cruz
Largest city	Santa Cruz
Government
• Type	Council–CAO
• Body	Board of Supervisors
• Chair	Zach Friend
• Vice Chair	Justin Cummings
• Board of Supervisors	Supervisors Manu Koenig Zach Friend Justin Cummings Felipe Hernandez Bruce McPherson
• County Administrative Officer	Carlos J. Palacios
Area
• Total	607 sq mi (1,570 km)
• Land	445 sq mi (1,150 km)
• Water	162 sq mi (420 km)
Highest elevation	3,234 ft (986 m)
Population
• Total	270,861
• Density	609/sq mi (235/km)
GDP
• Total	$19.176 billion (2022)
Time zone	UTC−8 (Pacific Time Zone)
• Summer (DST)	UTC−7 (Pacific Daylight Time)
Area code	831
FIPS code	06-087
GNIS feature ID	277308
Congressional districts	18th, 19th
Website	santacruzcountyca.gov

Santa Cruz County (/ˌsæntə ˈkruːz/ ), officially the County of Santa Cruz, is a county on the Pacific coast of the U.S. state of California. As of the 2020 census, the population was 270,861. The county seat is Santa Cruz. Santa Cruz County comprises the Santa Cruz–Watsonville, CA Metropolitan Statistical Area, which is also included in the San Jose–San Francisco–Oakland, CA Combined Statistical Area. The county is on the California Central Coast, south of the San Francisco Bay Area region. The county forms the northern coast of the Monterey Bay, with Monterey County forming the southern coast.

History

Santa Cruz County was one of the original counties of California, created in 1850 at the time of statehood. In the original act, the county was given the name of "Branciforte" after the Spanish pueblo founded there in 1797. A major watercourse in the county, Branciforte Creek, still bears this name. Less than two months later, on April 5, 1850, the name was changed to "Santa Cruz" ("Holy Cross").

Mission Santa Cruz, established in 1791 and completed in 1794, was destroyed by the 1857 Fort Tejon earthquake, but a smaller-scale replica was erected in 1931.

Geography

According to the U.S. Census Bureau, the county has a total area of 607 square miles (1,570 km), of which 445 square miles (1,150 km) is land and 162 square miles (420 km) (27%) is water. It is the second-smallest county in California by land area and third-smallest by total area. Of California's counties, only San Francisco is smaller by land area.

The county is situated on a wide coastline with over 29 miles (47 km) of beaches. It is a strip about 10 miles (16 km) wide between the coast and the crest of the Santa Cruz Mountains at the northern end of the Monterey Bay. It can be divided roughly into four regions: the rugged "north coast"; the urban City of Santa Cruz, Soquel, Capitola, and Aptos; mountainous Bonny Doon, San Lorenzo River Valley; and the fertile "south county", including Watsonville and Corralitos. Agriculture is concentrated in the coastal lowlands of the county's northern and southern ends. Most of the north coastal land comprises relatively flat terraces that end at steep cliffs like those shown in the photo below.

Santa Cruz County north coast

Flora and fauna

Santa Cruz County is home to the following threatened or endangered species:

California clapper rail – endangered (1970)
California red-legged frog – threatened (1996)
California tiger salamander – Central California DPS, threatened (2004)
Coho salmon – Central California Coast ESU is endangered (2005)
Marbled murrelet – threatened (1992)
Mount Hermon June beetle – endangered (1997)
Ohlone tiger beetle – endangered (2001)
San Francisco garter snake – endangered (1967)
Santa Cruz long-toed salamander – endangered (1967)
Santa Cruz tarweed – threatened (2000)
Smith's blue butterfly – endangered (1976)
Southern sea otter – threatened (1977)
Steelhead – Central California Coast DPS is threatened (2011)
Tidewater goby – endangered (1994)
Western snowy plover – threatened (1993)
Yellow-billed cuckoo – threatened (2014)
Zayante band-winged grasshopper – endangered (1997)

Historically, tule elk (Cervus canadensis nannodes) were native to the coastal grasslands of Santa Cruz County. Elk, sometimes confused with bison, were initially described by Miguel Costansó in his diary of the 1769 Portola Expedition near the mouth of the Pajaro River both on the way north on October 6, and on the way south on November 25. Later, elk were also described by nineteenth century American hunters. They were also described in Santa Cruz County by Jlli tribelet Awaswas Ohlone people, who utilized elk along with pronghorn (Antilocapra americana) and lived on the Jarro Coast (El Jarro Point is north of Davenport, California). Additionally, there is a "Cañada del Ciervo" (ciervo is Spanish for elk) close to the boundary between Rancho de los Corralitos and Rancho San Andrés, near the present-day Larkin Valley Road. This "Elk Valley" place name was given by José Antonio Robles who rode down, roped, and killed elk there in 1831. Lastly, elk remains dating from the Middle and Late Periods in Northern California were found in at least four late Holocene archeological sites in Santa Cruz County, all coastal: SCR-9 (Bonny Doon site) and SCR-20 (Brown site) on the western slope of Ben Lomond Mountain, SCR-93 (Sunflower site) a coastal terrace on the north shore of the San Lorenzo River in Santa Cruz, and SCR-132 (Scott Creek site) 4 miles inland.

Pronghorn antelope (Antilocapra americana) remains were found at the SCR-20 (Brown site) on the western slope of Ben Lomond Mountain dating to about 1500 A.D.

Año Nuevo State Marine Conservation Area, Greyhound Rock State Marine Conservation Area and Natural Bridges State Marine Reserve are marine protected areas off the coast of Santa Cruz County. Like underwater parks, these marine protected areas help conserve ocean wildlife and marine ecosystems.

Adjacent counties

Santa Cruz Santa Clara San
Mateo San
Benito Monterey Pacific
Ocean Monterey
Bay

Counties and bodies of water adjacent to Santa Cruz County, California

Santa Cruz County borders four other counties: San Mateo to the northwest, Santa Clara to the north and east, Monterey to the south, and San Benito with a small border to the south.

Demographics

Historical population
Census	Pop.	%±
1850	643	—
1860	4,944	668.9%
1870	8,743	76.8%
1880	12,802	46.4%
1890	19,270	50.5%
1900	21,512	11.6%
1910	26,140	21.5%
1920	26,269	0.5%
1930	37,433	42.5%
1940	45,057	20.4%
1950	66,534	47.7%
1960	84,219	26.6%
1970	123,790	47.0%
1980	188,141	52.0%
1990	229,734	22.1%
2000	255,602	11.3%
2010	262,382	2.7%
2020	270,861	3.2%
2023 (est.)	261,547	−3.4%
U.S. Decennial Census 1790–1960 1900–1990 1990–2000 2010 2020

2020 census

**Santa Cruz County, California – Racial and ethnic composition**
*Note: the US Census treats Hispanic/Latino as an ethnic category. This table excludes Latinos from the racial categories and assigns them to a separate category. Hispanics/Latinos may be of any race.*
Race / Ethnicity (NH = Non-Hispanic)	Pop 2010	Pop 2020	% 2010	% 2020
White alone (NH)	156,397	145,551	59.61%	53.74%
Black or African American alone (NH)	2,304	2,850	0.88%	1.05%
Native American or Alaska Native alone (NH)	978	853	0.37%	0.31%
Asian alone (NH)	10,658	12,072	4.06%	4.46%
Pacific Islander alone (NH)	292	277	0.11%	0.10%
Other Race alone (NH)	612	1,649	0.23%	0.61%
Mixed Race or Multi-Racial (NH)	7,049	13,310	2.69%	4.91%
Hispanic or Latino (any race)	84,092	94,299	32.05%	34.81%
Total	262,832	270,861	100.00%	100.00%

2011

Places by population and race
Place	Type	Population	White	Other	Asian	Black or African American	Native American	Hispanic or Latino (of any race)
Amesti	CDP	3,599	96.0%	3.3%	0.4%	0.0%	0.3%	69.5%
Aptos	CDP	6,121	91.9%	2.3%	3.8%	1.6%	0.5%	14.9%
Aptos Hills-Larkin Valley	CDP	2,557	97.2%	2.0%	0.4%	0.0%	0.4%	29.8%
Ben Lomond	CDP	6,493	96.0%	2.7%	1.2%	0.0%	0.0%	6.4%
Bonny Doon	CDP	2,342	89.9%	4.1%	2.1%	2.2%	1.8%	5.5%
Boulder Creek	CDP	5,337	93.1%	5.3%	1.6%	0.0%	0.0%	4.0%
Brookdale	CDP	1,723	98.3%	0.6%	1.0%	0.0%	0.0%	14.3%
Capitola	City	9,864	85.9%	9.6%	2.3%	1.1%	1.1%	22.3%
Corralitos	CDP	2,439	83.8%	14.4%	1.0%	0.8%	0.0%	24.4%
Davenport	CDP	271	90.0%	7.0%	1.1%	1.8%	0.0%	25.8%
Day Valley	CDP	3,662	89.5%	8.7%	0.9%	0.0%	1.0%	11.6%
Felton	CDP	4,534	88.9%	1.9%	4.9%	1.4%	2.9%	3.4%
Freedom	CDP	3,078	51.5%	43.9%	4.1%	0.0%	0.5%	66.4%
Interlaken	CDP	7,002	73.5%	22.2%	3.8%	0.4%	0.1%	72.5%
La Selva Beach	CDP	2,597	95.0%	1.2%	3.2%	0.7%	0.0%	5.2%
Live Oak	CDP	16,550	79.8%	12.6%	6.6%	0.6%	0.4%	28.2%
Lompico	CDP	931	87.3%	8.6%	4.1%	0.0%	0.0%	10.0%
Mount Hermon	CDP	1,017	97.7%	0.9%	0.8%	0.0%	0.6%	28.0%
Pajaro Dunes	CDP	243	90.9%	0.0%	5.8%	3.3%	0.0%	0.0%
Paradise Park	CDP	413	100.0%	0.0%	0.0%	0.0%	0.0%	0.0%
Pasatiempo	CDP	1,201	89.9%	4.8%	4.4%	0.0%	0.8%	11.2%
Pleasure Point	CDP	5,195	84.3%	12.3%	2.1%	0.7%	0.7%	21.1%
Rio del Mar	CDP	9,200	94.1%	3.0%	2.0%	0.8%	0.1%	7.8%
Santa Cruz	City	59,022	81.8%	8.4%	6.4%	2.4%	1.0%	18.1%
Scotts Valley	City	11,480	83.4%	7.7%	7.2%	1.0%	0.9%	8.9%
Seacliff	CDP	3,141	84.3%	8.2%	6.4%	1.0%	0.1%	27.2%
Soquel	CDP	9,474	85.2%	10.4%	4.1%	0.0%	0.3%	17.6%
Twin Lakes	CDP	5,023	84.8%	8.8%	3.2%	2.6%	0.6%	16.3%
Watsonville	City	50,291	70.7%	25.1%	3.6%	0.1%	0.5%	80.1%
Zayante	CDP	781	97.6%	2.4%	0.0%	0.0%	0.0%	14.1%

Places by population and income
Place	Type	Population	Per capita income	Median household income	Median family income
Amesti	CDP	3,599	$17,282	$45,696	$47,734
Aptos	CDP	6,121	$39,867	$76,862	$87,854
Aptos Hills-Larkin Valley	CDP	2,557	$35,232	$76,743	$85,313
Ben Lomond	CDP	6,493	$39,584	$87,300	$98,623
Bonny Doon	CDP	2,342	$43,428	$90,147	$108,015
Boulder Creek	CDP	5,337	$41,960	$81,111	$93,185
Brookdale	CDP	1,723	$53,246	$98,333	$102,668
Capitola	City	9,864	$33,864	$50,696	$65,625
Corralitos	CDP	2,439	$27,548	$78,427	$83,661
Davenport	CDP	271	$35,831	$61,563	$97,344
Day Valley	CDP	3,662	$39,815	$87,969	$105,064
Felton	CDP	4,534	$36,438	$75,250	$88,320
Freedom	CDP	3,078	$18,466	$48,958	$58,839
Interlaken	CDP	7,002	$18,618	$59,335	$59,738
La Selva Beach	CDP	2,597	$41,203	$76,589	$92,955
Live Oak	CDP	16,550	$30,080	$61,515	$71,859
Lompico	CDP	931	$36,112	$83,375	$94,191
Mount Hermon	CDP	1,017	$34,723	$57,951	$59,464
Pajaro Dunes	CDP	243	$109,776	$90,938	$76,250
Paradise Park	CDP	413	$28,062	$42,266	$59,306
Pasatiempo	CDP	1,201	$73,534	$115,938	$96,964
Pleasure Point	CDP	5,195	$39,237	$64,139	$70,000
Rio del Mar	CDP	9,200	$49,351	$88,620	$116,532
Santa Cruz	City	59,022	$31,898	$63,110	$87,516
Scotts Valley	City	11,480	$43,966	$99,076	$113,972
Seacliff	CDP	3,141	$33,996	$57,450	$66,089
Soquel	CDP	9,474	$41,599	$69,676	$82,159
Twin Lakes	CDP	5,023	$33,362	$49,335	$79,800
Watsonville	City	50,291	$16,407	$46,073	$49,550
Zayante	CDP	781	$32,983	$64,028	$96,528

2010 Census

The county of Santa Cruz has experienced demographic fluctuations in recent history. Between 1990 and 2000, the population increased by 11.3%. This is primarily because of new births, rather than immigration or migration.

The 2010 United States Census reported Santa Cruz County had a population of 262,382. The racial makeup of Santa Cruz County was 190,208 (72.5%) White, 2,766 (1.1%) African American, 2,253 (0.9%) Native American, 11,112 (4.2%) Asian, 349 (0.1%) Pacific Islander, 43,376 (16.5%) from other races, and 12,318 (4.7%) from two or more races. Hispanic or Latino of any race were 84,092 persons (32.0%).

Population reported at 2010 United States Census
The County	Total Population	White	African American	Native American	Asian	Pacific Islander	other races	two or more races	Hispanic or Latino (of any race)
Santa Cruz County	262,382	190,208	2,766	2,253	11,112	349	43,376	12,318	84,092
Incorporated cities and towns	Total Population	White	African American	Native American	Asian	Pacific Islander	other races	two or more races	Hispanic or Latino (of any race)
Capitola	9,918	7,963	123	59	424	10	869	470	1,957
Santa Cruz	59,946	44,661	1,071	440	4,591	108	5,673	3,402	11,624
Scotts Valley	11,580	9,958	101	57	590	18	292	564	1,158
Watsonville	51,199	22,399	358	629	1,664	40	23,844	2,265	41,656
Census-designated places	Total Population	White	African American	Native American	Asian	Pacific Islander	other races	two or more races	Hispanic or Latino (of any race)
Amesti	3,478	1,889	12	41	89	1	1,309	137	2,273
Aptos	6,220	5,420	58	43	247	8	175	269	611
Aptos Hills-Larkin Valley	2,381	1,936	12	5	55	1	295	77	541
Ben Lomond	6,234	5,692	32	51	70	11	98	280	515
Bonny Doon	2,678	2,474	9	15	51	5	48	76	168
Boulder Creek	4,923	4,429	54	31	81	5	119	204	366
Brookdale	1,991	1,790	9	12	19	8	66	87	202
Corralitos	2,326	1,980	16	12	48	1	190	79	532
Davenport	408	272	6	5	12	0	82	31	172
Day Valley	3,409	2,898	20	23	85	4	208	171	470
Felton	4,057	3,691	25	29	69	11	60	172	283
Freedom	3,070	1,452	44	31	100	0	1,285	158	2,170
Interlaken	7,321	3,856	58	128	302	2	2,573	402	5,261
La Selva Beach	2,843	2,399	27	23	116	3	146	129	372
Live Oak	17,158	12,636	240	171	773	41	2,444	853	4,796
Lompico	1,137	1,005	6	12	21	4	25	64	115
Mount Hermon	1,037	964	6	3	14	1	18	31	83
Pajaro Dunes	144	92	0	0	6	0	45	1	54
Paradise Park	389	371	2	3	3	0	4	6	15
Pasatiempo	1,041	925	5	6	34	1	22	48	85
Pleasure Point	5,846	4,847	63	45	144	5	506	236	1,140
Rio del Mar	9,216	8,310	61	50	313	7	188	287	899
Seacliff	3,267	2,758	28	40	100	4	189	148	482
Soquel	9,644	7,898	85	71	356	21	693	520	1,606
Twin Lakes	4,917	3,900	70	61	126	8	534	218	1,109
Zayante	705	647	10	6	4	0	18	20	57
Other unincorporated areas	Total Population	White	African American	Native American	Asian	Pacific Islander	other races	two or more races	Hispanic or Latino (of any race)
All others not CDPs (combined)	23,899	20,696	155	151	605	21	1,358	913	3,320

2000

As of the census of 2000, there were 255,602 people, 91,139 households, and 57,144 families residing in the county. The population density was 574 people per square mile (222 people/km). There were 98,873 housing units at an average density of 222 units per square mile (86 units/km).

There were 91,139 households, out of which 31.9% had children under the age of 18 living with them, 48.0% were married couples living together, 10.2% had a female householder with no husband present, and 37.3% were non-families. 25.1% of all households were made up of individuals, and 8.2% had someone living alone who was 65 years of age or older. The average household size was 2.71 and the average family size was 3.25.

In the county, the population was spread out, with 23.8% under the age of 18, 11.9% from 18 to 24, 30.8% from 25 to 44, 23.5% from 45 to 64, and 10.0% who were 65 years of age or older. The median age was 35 years. For every 100 females there were 99.7 males. For every 100 females age 18 and over, there were 97.8 males.

The median income for a household in the county was $53,998, and the median income for a family was $61,941. Males had a median income of $46,291 versus $33,514 for females. The per capita income for the county was $26,396. About 6.7% of families and 11.9% of the population were below the poverty line, including 12.50% of those under age 18 and 6.30% of those age 65 or over.

Santa Cruz County residents tend to be well-educated. 38.3% of residents age 25 and older hold a bachelor's degree at least, significantly higher than the national average of 27.2% and the state average of 29.5%.

Politics

Santa Cruz County was a Republican stronghold for most of the 19th and 20th centuries; from 1860 through 1980 the only Democrats to carry Santa Cruz were Woodrow Wilson in 1916, Franklin D. Roosevelt in 1932 and 1936, Lyndon B. Johnson in 1964, and Jimmy Carter in 1976. However, the opening of UCSC in 1965 caused the county's political landscape to dramatically change.

Today, it is a strongly Democratic county in presidential and congressional elections. The last Republican to carry the county was Ronald Reagan in 1980, and the last Republican to win a majority in the county was Richard Nixon in 1968.

United States presidential election results for Santa Cruz County, California
Year	Republican		Democratic		Third party(ies)
Year	No.	%	No.	%	No.	%
2024	27,978	20.73%	100,998	74.82%	6,005	4.45%
2020	26,937	18.49%	114,246	78.44%	4,466	3.07%
2016	22,438	17.26%	95,249	73.26%	12,325	9.48%
2012	24,047	19.98%	90,805	75.43%	5,533	4.60%
2008	25,244	19.76%	98,745	77.30%	3,747	2.93%
2004	30,354	24.86%	89,102	72.98%	2,628	2.15%
2000	29,627	27.34%	66,618	61.48%	12,105	11.17%
1996	27,766	26.94%	58,250	56.52%	17,046	16.54%
1992	24,916	21.86%	66,183	58.06%	22,893	20.08%
1988	37,728	36.77%	63,133	61.53%	1,750	1.71%
1984	41,652	45.20%	49,091	53.27%	1,404	1.52%
1980	37,347	43.53%	32,346	37.70%	16,111	18.78%
1976	31,872	43.09%	37,772	51.06%	4,325	5.85%
1972	34,799	49.88%	32,336	46.35%	2,624	3.76%
1968	25,365	50.79%	20,492	41.03%	4,087	8.18%
1964	18,836	41.27%	26,714	58.53%	94	0.21%
1960	24,858	59.61%	16,659	39.95%	187	0.45%
1956	22,109	63.58%	12,574	36.16%	93	0.27%
1952	24,353	67.13%	11,536	31.80%	391	1.08%
1948	15,395	57.68%	9,862	36.95%	1,433	5.37%
1944	11,102	53.80%	9,357	45.34%	178	0.86%
1940	11,453	50.93%	10,683	47.51%	350	1.56%
1936	8,260	46.12%	9,326	52.08%	322	1.80%
1932	6,005	40.06%	8,246	55.01%	739	4.93%
1928	8,275	68.53%	3,688	30.54%	112	0.93%
1924	5,402	60.84%	801	9.02%	2,676	30.14%
1920	5,285	66.28%	1,957	24.54%	732	9.18%
1916	4,228	44.76%	4,511	47.76%	707	7.48%
1912	3	0.04%	2,875	40.20%	4,274	59.76%
1908	2,886	54.71%	1,643	31.15%	746	14.14%
1904	2,626	60.66%	1,105	25.53%	598	13.81%
1900	2,173	53.19%	1,635	40.02%	277	6.78%
1896	1,969	48.24%	1,960	48.02%	153	3.75%
1892	1,843	44.82%	1,512	36.77%	757	18.41%
1888	1,996	50.66%	1,750	44.42%	194	4.92%
1884	1,667	53.69%	1,365	43.96%	73	2.35%
1880	1,236	50.43%	1,102	44.96%	113	4.61%

The last Republican to represent a significant portion of Santa Cruz in Congress was Burt L. Talcott, who was defeated in 1976 by Leon Panetta. Santa Cruz County is split between California's 18th and 19th congressional districts, represented by Zoe Lofgren (D–San Jose) and Jimmy Panetta (D–Carmel Valley), respectively.

In the State Assembly, Santa Cruz County is split between the 28th, 29th and 30th Assembly districts, represented by Democrat Gail Pellerin, Democrat Robert Rivas and Democrat Dawn Addis, respectively. In the State Senate, Santa Cruz County is entirely within the 17th Senate District, represented by Democrat John Laird.

Voter registration

Population and registered voters
Total population	259,402
Registered voters	158,244	61.0%
Democratic	85,812	54.2%
Republican	26,051	16.5%
Democratic–Republican spread	+59,761	+37.7%
Independent	3,699	2.3%
Green	3,145	2.0%
Libertarian	1,388	0.9%
Peace and Freedom	555	0.4%
Americans Elect	4	0.0%
Other	1,483	0.9%
No party preference	36,107	22.8%

Cities by population and voter registration

Cities by population and voter registration
City	Population	Registered voters	Democratic	Republican	D–R spread	Other	No party preference
Capitola	9,864	64.7%	53.8%	17.1%	+36.7%	8.8%	22.8%
Santa Cruz	59,022	72.6%	58.8%	8.9%	+49.9%	9.2%	25.1%
Scotts Valley	11,480	66.7%	42.1%	30.5%	+11.6%	8.7%	21.7%
Watsonville	50,291	32.0%	64.2%	12.4%	+51.8%	5.3%	19.8%

Crime

The following table includes the number of incidents reported and the rate per 1,000 persons for each type of offense:

Population and crime rates
Population	259,402
Violent crime	1,215	4.68
Homicide	10	0.04
Forcible rape	79	0.30
Robbery	222	0.86
Aggravated assault	904	3.48
Property crime	4,805	18.52
Burglary	1,732	6.68
Larceny-theft	6,480	24.98
Motor vehicle theft	847	3.27
Arson	67	0.26

Cities by population and crime rates

Cities by population and crime rates
City	Population	Violent crimes	Violent crime rate per 1,000 persons	Property crimes	Property crime rate per 1,000 persons
Capitola	10,085	47	4.66	541	53.64
Santa Cruz	60,902	433	7.11	3,585	58.87
Scotts Valley	11,775	16	1.36	325	27.60
Watsonville	52,064	252	4.84	1,585	30.44

Economy

In the 19th century, Santa Cruz's economy was based on milling lumber, making lime cement from limestone, and tanning leather. By the mid 19th century, Santa Cruz was the second largest manufacturing area in the state. As natural resources depleted, tourism became the more important economic sector in the area.

In 1989, Santa Cruz was named as a surplus labor area by the U.S. Department of Labor. A surplus labor area has an unemployment rate 20% higher than national unemployment. As of 2024, Watsonville city was still on this list.

10% of jobs in Santa Cruz County are food producing/processing jobs. These employees make less than an average of $10 an hour.

As of 2003, 21% of residents work outside of Santa Cruz County. This is down form the 28% outside employment rate of 1989.

The agriculture businesses are significant enough to be prominent in local politics, where they influence issues of water, pesticide use, and labor.

There are mandated living wages for Santa Cruz county, and individually in the cities of Watsonville and Santa Cruz. These occurred after The Santa Cruz Living Wage Coalition campaigned to set up ordinances.

The low wage sector of Santa Cruz experiences workplace abuse. Data from 2015 show that in the county, 38% of Agricultural workers have experienced overtime pay violation, 14% of tipped workers reported tips stolen by their employers, and 50% of service sector workers reported violations on receiving breaks. It is California law for employers to make written workplace policies available. However, in a county wide survey, 30% of workers reported that they did not receive an employee handbook.

Service sector laborers have a resource for navigating labor law through the Economic Justice Alliance of Santa Cruz County, a local organization that educates community members on issues of "sustainable wages and working conditions."

Housing market

In 2002, the National Association of Realtors reported that Santa Cruz was the most unaffordable place to live in the United States. This statement remains true with 2017 data that shows that Santa Cruz is the least affordable county for renters.

In Santa Cruz County, 60% of residents rent and a median monthly rent is $3000. UCSC's No Place Like Home Project reports that in Santa Cruz County, 2.5 minimum wage jobs would be needed to afford renting a 2 bedroom apartment. UCSC's "No Place Like Home" project identifies four main rental markets: agricultural workers, UCSC students, Silicon Valley tech workers, and short term vacation rentals. Short term rentals in particular have been a rising concern to local politicians, who have proposed parking restrictions to discourage short term renters.

Rent control has been attempted as a policy in Santa Cruz three times between the 1970s and 1980s, but it never passed. National policies since the 1980s have deregulated rental markets, which decreased the rights of tenants and exacerbated frustrations for renters all across the country as well as in Santa Cruz.

27% of surveyed Santa Cruz County renters experience "overcrowding" in their homes, which is described as when there is more than one person per room of a house, which includes all rooms not just bedrooms.

One of the constraints on Santa Cruz's development are environmental protections. The restrictions on land prevent development from responding to housing and employment demands, which is an issue particularly politically relevant in the Watsonville jurisdiction. This conflict between residents wanting to protect the environment and those wanting more housing is also racially divided, as most residents favoring environmental protection are white, while the population on the side of developing housing is more heavily Latino. A 2010–2011 report by a Santa Cruz County grand jury states that Watsonville had no policy for assessing environmental hazards, and would give out land use and building permits without any investigations of the environmental conditions of the land in question.

One of the housing solutions that residents have resorted to is the occupation of accessory dwelling units. Commonly known as "mother-in-law" units, these secondary housing spaces on residential property used to be illegal to build. In 2002, Santa Cruz leaders changed the law and encouraged construction with affordable mortgages. The goal was to contain urban sprawl while still finding housing alternatives for residents in light of the crisis that was exacerbated by UCSC growth and Silicon Valley encroachment.

Land use

Debates about land use in Santa Cruz were particularly important after the 1989 Loma Prieta Earthquake, which destroyed the central business district of Santa Cruz and led to the loss of an estimated 2,000 jobs.

Already contentious debates about land were present in the area due to its large tourism industry and the relatively new UCSC campus, but after the quake both private interests and public servants had a stake in how rebuilding would go. This led to a necessary compromise, a public-private partnership that debated the how to rebuild the pacific garden mall space, with considerations of green space, timely implementation, and supporting local business and economy. Many constituents felt left out of this process, and reported that the political elite and economic elite were monopolizing control over the rebuilding movement.

Top employers

According to Santa Cruz County's 2020-21 Comprehensive Annual Financial Report, the top employers in the county are:

#	Employer	Product/Service	# of Employees
1	University of California, Santa Cruz	Education	1,000–4,999
2	Pajaro Valley Unified School District	Education	1,000–4,999
3	County of Santa Cruz	County Services	1,000–4,999
4	Dominican Hospital	Hospital	1,000–4,999
5	Santa Cruz Governmental Center	City Services	1,000–4,999
6	Graniterock	Excavating Contractors	500–999
7	Plantronics	Telephone Apparatus Mfg.	500–999
8	Watsonville Community Hospital	Hospital	500–999
9	Source Naturals	Vitamin Manufacturer	500–999
10	Santa Cruz Health Center	Clinics	500–999
11	Monterey Mushrooms	Agriculture	500–999
12	Larse Farms Inc	Agriculture	500–999

Winemaking and wineries

Main article: Santa Cruz Mountains AVA

Winemaking—both the growing of the grapes and their vinting—is an important part of the economic and cultural life of Santa Cruz County. The wines of the David Bruce Winery and Ridge Vineyards were selected for tasting in the Paris Wine Tasting of 1976 (Tabor, p.167-169).

Education

Four-year universities

University of California, Santa Cruz (public) in Santa Cruz, California
Bethany University (private, now defunct) in Scotts Valley, California

Two-year college

Cabrillo College (public) in Aptos, California

K-12 education

School districts include:

Unified:

Secondary:

Los Gatos-Saratoga Joint Union School District
Santa Cruz City High School District - Covers some areas for grades 6-12 and others for grades 9–12

Elementary:

Transportation

Major highways

County routes

County Route G12

Public transportation

Santa Cruz County is served by the Santa Cruz Metropolitan Transit District bus system.

An Amtrak Thruway "Highway 17 Express" bus between Santa Cruz and San Jose is jointly operated by Amtrak, the SCMTD and the Santa Clara Valley Transportation Authority.

Airports

Watsonville Municipal Airport is a public general aviation airport. There are two air carriers based at the airport offering on-demand air charter:

AirMonterey, LLC (corporate aircraft)
Specialized Helicopters, LLC (helicopters)

There is a notable private airport, Monterey Bay Academy Airport, which is a former military base.

The nearest airports for scheduled commercial travel include San Jose International Airport, Monterey Regional Airport, San Francisco International Airport, and Oakland International Airport.

Communities

Cities

Census-designated places

Unincorporated communities

Population ranking

The population ranking of the following table is based on the 2010 census of Santa Cruz County.

† county seat

Rank	City/Town/etc.	Municipal type	Population (2010 Census)
1	† Santa Cruz	City	59,946
2	Watsonville	City	51,199
3	Live Oak	CDP	17,158
4	Scotts Valley	City	11,580
5	Capitola	City	9,918
6	Soquel	CDP	9,644
7	Rio del Mar	CDP	9,216
8	Interlaken	CDP	7,321
9	Ben Lomond	CDP	6,234
10	Aptos	CDP	6,220
11	Pleasure Point	CDP	5,846
12	Boulder Creek	CDP	4,923
13	Twin Lakes	CDP	4,917
14	Felton	CDP	4,057
15	Amesti	CDP	3,478
16	Day Valley	CDP	3,409
17	Seacliff	CDP	3,267
18	Freedom	CDP	3,070
19	La Selva Beach	CDP	2,843
20	Bonny Doon	CDP	2,678
21	Aptos Hills-Larkin Valley	CDP	2,381
22	Corralitos	CDP	2,326
23	Brookdale	CDP	1,991
24	Lompico	CDP	1,137
25	Pasatiempo	CDP	1,041
26	Mount Hermon	CDP	1,037
27	Zayante	CDP	705
28	Davenport	CDP	408
29	Paradise Park	CDP	389
30	Pajaro Dunes	CDP	144

Sources

Taber, George M. Judgment of Paris: California vs. France and the historic 1976 Paris Tasting that Revolutionized Wine. NY: Scribner, 2005.

Notes

Other = Some other race + Two or more races
Native American = Native Hawaiian or other Pacific Islander + American Indian or Alaska Native
^ Percentage of registered voters with respect to total population. Percentages of party members with respect to registered voters follow.

References

"Chronology". California State Association of Counties. Archived from the original on January 29, 2016. Retrieved February 6, 2015.
"Board Members | Santa Cruz County, CA - Official Website".
"Mount Bielewski". Peakbagger.com. Retrieved April 18, 2015.
"Gross Domestic Product: All Industries in Santa Cruz County, CA". Federal Reserve Economic Data. Federal Reserve Bank of St. Louis.
"Santa Cruz County, California". United States Census Bureau. Retrieved January 30, 2022.
"Find a County". National Association of Counties. Archived from the original on May 31, 2011. Retrieved June 7, 2011.
"Central Coast". California State Parks. California Department of Recreation. Retrieved July 26, 2014.
"California: Consolidated Chronology of State and County Boundaries". The Newberry Library. Archived from the original on January 9, 2012. Retrieved March 12, 2022.
"2010 Census Gazetteer Files". United States Census Bureau. August 22, 2012. Retrieved October 4, 2015.
"Fun Outdoor Things To Do In Santa Cruz". www.thingstodoinsantacruz.com. December 12, 2011. Retrieved March 14, 2018.
Libraries, Santa Cruz Public. "Endangered Species in Santa Cruz County – Santa Cruz Public Libraries". www.santacruzpl.org. Retrieved March 14, 2018.
"Species Profile California Clapper Rail". US Fish and Wildlife Service. Retrieved January 29, 2015.
"Species Profile California red-legged frog". US Fish and Wildlife Service. Retrieved January 29, 2015.
"Species Profile California tiger salamander". US Fish and Wildlife Service. Retrieved January 29, 2015.
"North-Central California Coast Recovery Program 5-Year Review: Summary and Evaluation of California Coastal Chinook Salmon ESU, Central California Coast Coho Salmon ESU" (PDF). National Oceanic and Atmospheric Administration. 2011. Archived from the original (PDF) on December 15, 2013. Retrieved December 3, 2013.
"Species Profile Marbled murrelet". US Fish and Wildlife Service. Retrieved January 29, 2015.
"Species Profile Mount Hermon June beetle". US Fish and Wildlife Service. Retrieved January 29, 2015.
"Species Profile Ohlone tiger beetle". US Fish and Wildlife Service. Retrieved January 29, 2015.
"Species Profile San Francisco garter snake". US Fish and Wildlife Service. Retrieved January 29, 2015.
"Species Profile Santa Cruz long-toed salamander". US Fish and Wildlife Service. Retrieved January 29, 2015.
"Species Profile Southern Sea Otter". US Fish and Wildlife Service. Retrieved January 29, 2015.
"North-Central California Coast Recovery Domain 5-Year Review: Summary and Evaluation of Central California Coastal Steelhead DPS Northern California Steelhead DPS" (PDF). National Oceanic and Atmospheric Administration. 2011. Retrieved December 3, 2013.
"Species Profile Yellow-billed cuckoo". US Fish and Wildlife Service. Retrieved January 30, 2015.
"Species Profile Zayante band-winged grasshopper". US Fish and Wildlife Service. {{cite web}}: Missing or empty |url= (help)
Miguel Costanso and Frederick J. Teggart (1911). "The Portola Expedition of 1769-1770. Diary of Miguel Costanso". Publications of the Academy of Pacific Coast History. 2 (4).
Evermann (April 1915). "An Attempt to Save California Elk". California Fish and Game. 1 (3): 89.
E. S. Harrison (1892). The History of Santa Cruz County. San Francisco, California: Pacific Press Publishing Company. p. 48.
"El Jarro Point". Geographic Names Information System. United States Geological Survey, United States Department of the Interior.
Donald Thomas Clark (1986). Santa Cruz County Place Names. Santa Cruz Historical Trust. p. 61. ISBN 9780940283008.
"Larkins Valley". Geographic Names Information System. United States Geological Survey, United States Department of the Interior.
^ Mark Gerald Hylkema (1991). Prehistoric native American adaptations along the central California coast of San Mateo and Santa Cruz counties (Thesis). San Jose State University. Retrieved March 24, 2020.
"Annual Estimates of the Resident Population for Counties: April 1, 2020 to July 1, 2023". United States Census Bureau. Retrieved March 26, 2024.
"Census of Population and Housing from 1790-2000". US Census Bureau. Retrieved January 24, 2022.
"Historical Census Browser". University of Virginia Library. Retrieved October 4, 2015.
Forstall, Richard L., ed. (March 27, 1995). "Population of Counties by Decennial Census: 1900 to 1990". United States Census Bureau. Retrieved October 4, 2015.
"Census 2000 PHC-T-4. Ranking Tables for Counties: 1990 and 2000" (PDF). United States Census Bureau. April 2, 2001. Retrieved October 4, 2015.
^ "P2 Hispanic or Latino, and Not Hispanic or Latino by Race – 2010: DEC Redistricting Data (PL 94-171) – Santa Cruz County, California". United States Census Bureau.
^ "P2 Hispanic or Latino, and Not Hispanic or Latino by Race – 2020: DEC Redistricting Data (PL 94-171) – Santa Cruz County, California". United States Census Bureau.
^ U.S. Census Bureau. American Community Survey, 2011 American Community Survey 5-Year Estimates. U.S. Census website . Retrieved October 21, 2013.
^ U.S. Census Bureau. American Community Survey, 2011 American Community Survey 5-Year Estimates, Table B02001. U.S. Census website . Retrieved October 26, 2013.
U.S. Census Bureau. American Community Survey, 2011 American Community Survey 5-Year Estimates, Table B03003. U.S. Census website . Retrieved October 26, 2013.
U.S. Census Bureau. American Community Survey, 2011 American Community Survey 5-Year Estimates, Table B01003. U.S. Census website . Retrieved October 21, 2013.
U.S. Census Bureau. American Community Survey, 2011 American Community Survey 5-Year Estimates, Table B19301. U.S. Census website . Retrieved October 21, 2013.
U.S. Census Bureau. American Community Survey, 2011 American Community Survey 5-Year Estimates, Table B19013. U.S. Census website . Retrieved October 21, 2013.
U.S. Census Bureau. American Community Survey, 2011 American Community Survey 5-Year Estimates, Table B19113. U.S. Census website . Retrieved October 21, 2013.
^ Manuel, Pastor Jr.; Benner, Chris; Rosner, Rachel (May 2003). "An "option for the poor": A research audit for community-based regionalism in California's central coast". Economic Development Quarterly. 17 (2).
"2010 Census P.L. 94-171 Summary File Data". United States Census Bureau.
"U.S. Census website". United States Census Bureau. Retrieved May 14, 2011.
Bookwalter, Genevieve (August 15, 2006). "Santa Cruz residents more educated than most". Santa Cruz Sentinel. Retrieved February 6, 2008.
"Santa Cruz County QuickFacts from the US Census Bureau". January 2, 2008. Archived from the original on July 12, 2011. Retrieved April 22, 2008.
Menendez, Albert J.; The Geography of Presidential Elections in the United States, 1868–2004, pp. 152–155 ISBN 0786422173
Leip, David. "Dave Leip's Atlas of U.S. Presidential Elections". uselectionatlas.org. Retrieved March 14, 2018.
"Santa Cruz County Election Results, November 2004 (pdf)" (PDF). Archived from the original (PDF) on May 2, 2006. Retrieved May 4, 2006.
"California's 18th Congressional District - Representatives & District Map". Civic Impulse, LLC. Retrieved March 13, 2013.
^ California Secretary of State. February 10, 2013 – Report of Registration Archived July 27, 2013, at the Wayback Machine. Retrieved October 31, 2013.
^ Office of the Attorney General, Department of Justice, State of California. Table 11: Crimes – 2009 Archived December 2, 2013, at the Wayback Machine. Retrieved November 14, 2013.
Only larceny-theft cases involving property over $400 in value are reported as property crimes.
^ United States Department of Justice, Federal Bureau of Investigation. Crime in the United States, 2012, Table 8 (California). Retrieved November 14, 2013.
^ Gendron, Richard Arthur (1998). Faultlines of power: The political economy of redevelopment in a progressive city after a natural disaster (Thesis). ProQuest 304420788.
Pascale, Celine-Marie (1995). The Public Response to Homelessness.
"United States Department of Labor". United States Department of Labor. 2024.
McCay, S., Espinoza, R., & Mora, S. C. (2015). Working For Dignity: The Santa Cruz County Low-wage Worker Study (Rep.).
"Economic Justice Alliance of Santa Cruz County". Economic Justice Alliance of Santa Cruz County. Archived from the original on February 8, 2018. Retrieved February 6, 2018.
^ "No Place Like Home". No Place Like Home UCSC. Archived from the original on May 1, 2018.
Gumz, Jodi (March 30, 2017). "Santa Cruz County supervisors want rules for hosted rentals". Santa Cruz Sentinel.
Santa Cruz Grand Jury Final Report 2010-2011. "City of Watsonville: Fastest Growing City Looking For Leadership and a Fire Truck" (PDF).{{cite web}}: CS1 maint: numeric names: authors list (link)
Bernstein, Fred A. (February 6, 2005). "In Santa Cruz, Affordable Housing Without the Sprawl". The New York Times.
"Budget and Financial Reports" (PDF). www.co.santa-cruz.ca.us. December 22, 2021. Archived (PDF) from the original on May 9, 2022. Retrieved July 31, 2022.
McCord, Shanna (June 14, 2011). "Bethany University will close: Private funding didn't materialize". Santa Cruz Sentinel. Archived from the original on June 16, 2011. Retrieved June 17, 2011.
"2020 CENSUS - SCHOOL DISTRICT REFERENCE MAP: Santa Cruz County, CA" (PDF). U.S. Census Bureau. Retrieved July 25, 2022. - Text list
"flyairmonterey.com". flyairmonterey.com. Retrieved March 14, 2018.
"Home". Specialized Aviation. Retrieved March 14, 2018.
"Decennial Census by Decades". Retrieved July 10, 2016.

External links

Santa Cruz County, California travel guide from Wikivoyage
Santa Cruz Wiki – The People's Guide to Santa Cruz, California
Official website
Historical resources for Santa Cruz County—from Santa Cruz Public Library
Santa Cruz County Conference & Visitors Council – Visitor Information
List of movies shot in Santa Cruz County
Santa Cruz Metropolitan Transit District
QuickFacts from the US Census Bureau

Places adjacent to Santa Cruz County, California

San Mateo County

Santa Clara County

Pacific Ocean

Santa Cruz County, California

Monterey County

San Benito County

v t e Monterey Bay Area
Bodies of water & submarine features	Antonelli Pond Elkhorn Slough Loch Lomond Monterey Canyon Pajaro River Salinas River San Benito River San Lorenzo River Soquel Creek
Counties	Monterey County Santa Cruz County
Major cities	Salinas
Cities and towns 50k-100k	Santa Cruz Seaside Watsonville
Cities and towns 25k-50k	Hollister Monterey Soledad
Cities, towns, and census-designated places <25k	Aptos Aromas Ben Lomond Boronda Boulder Creek Brookdale Capitola Carmel-by-the-Sea Carmel Valley Castroville Davenport Del Rey Oaks Felton Freedom Forest Springs Gonzales Greenfield King City Marina Moss Landing Pacific Grove Prunedale Rio del Mar San Juan Bautista Sand City Scotts Valley
Ghost towns	Glenwood
Tourist attractions AMBAG

v t e Municipalities and communities of Santa Cruz County, California, United States
County seat: Santa Cruz
Cities	Capitola Santa Cruz Scotts Valley Watsonville	Santa Cruz County map
CDPs	Amesti Aptos Aptos Hills-Larkin Valley Ben Lomond Bonny Doon Boulder Creek Brookdale Corralitos Davenport Day Valley Felton Freedom Interlaken La Selva Beach Live Oak Lompico Mount Hermon Pajaro Dunes Paradise Park Pasatiempo Pleasure Point Rio del Mar Seacliff Soquel Twin Lakes Zayante
Unincorporated communities	Chittenden Opal Cliffs Summit Swanton
Ghost town	Clems Glenwood Laurel
California portal United States portal

v t e California Central Coast
Counties	Monterey San Benito San Luis Obispo Santa Barbara Santa Cruz Ventura
Cities and towns 100k-250k	Oxnard Salinas Santa Maria Ventura
Cities and towns 25k-100k	Atascadero Camarillo Goleta Hollister Lompoc Monterey Orcutt Paso Robles San Luis Obispo Santa Barbara Santa Cruz Seaside Soledad Watsonville
Cities and towns 10k-25k	Arroyo Grande Capitola Carpinteria Greenfield Grover Beach Isla Vista King City Live Oak Los Osos Marina Montecito Morro Bay Nipomo Pacific Grove Port Hueneme Prunedale Scotts Valley
Sub-regions	Big Sur Channel Islands (California) Gaviota Coast Monterey Bay Oxnard Plain Salinas Valley Santa Maria Valley Santa Ynez Valley

v t e State of California
Sacramento (capital)
Topics	Culture food music languages California sound sports California Dream Crime Demographics Earthquakes Economy agriculture Education Environment Geography climate ecology flora fauna Government Capitol districts governor legislature Supreme Court Healthcare Abortion History Law LGBT rights National Historic Landmarks National Natural Landmarks NRHP listings Politics congressional delegations elections People Protected areas state parks state historic landmarks Symbols Transportation Water Index of articles
Regions	Antelope Valley Big Sur California Coast Ranges Cascade Range Central California Central Coast Central Valley Channel Islands Coachella Valley Coastal California Conejo Valley Cucamonga Valley Death Valley East Bay (SF Bay Area) East County (SD) Eastern California Emerald Triangle Gold Country Great Basin Greater San Bernardino Inland Empire Klamath Basin Lake Tahoe Greater Los Angeles Los Angeles Basin Lost Coast Mojave Desert Mountain Empire North Bay (SF) North Coast North County (SD) Northern California Orange Coast Owens Valley Oxnard Plain Peninsular Ranges Pomona Valley Sacramento–San Joaquin River Delta Sacramento Valley Saddleback Valley Salinas Valley San Fernando Valley San Francisco Bay Area San Francisco Peninsula San Gabriel Valley San Joaquin Valley Santa Clara Valley Santa Clara River Valley Santa Clarita Valley Santa Ynez Valley Shasta Cascade Sierra Nevada Silicon Valley South Bay (LA) South Bay (SD) South Bay (SF) South Coast Southern Border Region Southern California Transverse Ranges Tri-Valley Victor Valley Wine Country
Metro regions	Fresno–Madera Los Angeles-Long Beach-Anaheim Sacramento–Roseville Riverside–San Bernardino–Ontario San Diego–Tijuana San Jose–San Francisco–Oakland
Counties	Alameda Alpine Amador Butte Calaveras Colusa Contra Costa Del Norte El Dorado Fresno Glenn Humboldt Imperial Inyo Kern Kings Lake Lassen Los Angeles Madera Marin Mariposa Mendocino Merced Modoc Mono Monterey Napa Nevada Orange Placer Plumas Riverside Sacramento San Benito San Bernardino San Diego San Francisco San Joaquin San Luis Obispo San Mateo Santa Barbara Santa Clara Santa Cruz Shasta Sierra Siskiyou Solano Sonoma Stanislaus Sutter Tehama Trinity Tulare Tuolumne Ventura Yolo Yuba
Most populous cities	Los Angeles San Diego San Jose San Francisco Fresno Sacramento Long Beach Oakland Bakersfield Anaheim
California portal

Categories:

Misplaced Pages