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"Feel the Pop" is a song recorded by South Korean boy group Zerobaseone from their third extended play (EP) You Had Me at Hello. It was released as the lead single from the EP by WakeOne on May 13, 2024.
Background and release
On March 31, Zerobaseone revealed a spoiler film "Summer Came Early" at the end of their special stage performance at the 2024 KCON in Hong Kong and announced that they will be releasing their third EP in May 2024, hinting a summer-themed album. On April 30, Zerobaseone revealed "Feel the Pop" as the lead single for their third EP You Had Me at Hello. The teasers of the single was released on May 9 and 11, respectively. The single along with its music video and the EP was released on May 13, 2024.
Composition
"Feel the Pop" has runtime of two minutes and 56 seconds. The song was written by David Wilson, Max Schneider, Sean Douglas, Kim Su-ji (Lalala Studio), Ha Yoon-a (153/Joombas), 12h51m (XYXX), Lee Hyoung-joo (Lalala Studio), and Kim So-ha (Artiffect). Musically, the song features an addictive pop song that mixes various rhythms such as D&B, UK garage, and Jersey club. Lyrically, it expresses the will to present the best time so that the hesitations, worries, and concerns that all young people face can be forgotten and blown away. The song is composed in the key of A major with a tempo of 149 beats per minute.
Music video
The music video for "Feel the Pop" was released in conjunction with the third EP. It showcases shows the nine members transformed into cowboys. The members ride on horses and stride forward on a road covered with desert sand. Zerobaseone's cheerful progress by popping all the negative emotions in the movie-like visuals like the song's title, provides an exhilarating pleasure that makes you forget the sweltering heat for a moment.
Promotion
Prior to the release of You Had Me at Hello on May 13, 2024, Zerobaseone held a media showcase to introduced the extended play and its songs, including "Feel the Pop". They subsequently performed on four music programs in the first week of promotion: Mnet's M Countdown on May 16, KBS2's Music Bank on May 17, MBC's Show! Music Core on May 18, SBS's Inkigayo on May 19, and on SBS M's The Show on May 21. In the second and final week of promotion, they performed on four music programs: M Countdown on May 23, Music Bank on May 24, Show! Music Core on May 25, Inkigayo on May 26, and The Show on May 28.
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Sun, Mi-kyung (April 30, 2024). 제로베이스원, 신곡 명은 'Feel the POP'..독특하고 신선 그 자체 [Zerobaseone, the name of the new song is 'Feel the POP'...Unique and fresh itself] (in Korean). Osen. Archived from the original on May 21, 2024. Retrieved May 14, 2024 – via Naver.
Lee, Min-ji (April 9, 2024). 제로베이스원, 카우보이 변신…영화 같은 뮤비 티저 [Zerobaseone, cowboy transformation...Movie-like music video teaser] (in Korean). Newsen. Archived from the original on May 21, 2024. Retrieved May 14, 2024 – via Naver.
Lee, Min-ji (May 8, 2024). 제베원, 강렬에 청량 한 스푼…미니 3집 콘셉트 포토 [ZB1, a powerful and refreshing spoonful...3rd mini album concept photo] (in Korean). Newsen. Archived from the original on May 21, 2024. Retrieved May 14, 2024 – via Naver.
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Hwang, Hye-jin (May 13, 2024). 청량도 해낸 제로베이스원, 대상 정조준 'Feel the POP'[들어보고서] [Zerobaseone, who achieved refreshing performance, took aim at the target with 'Feel the POP' ] (in Korean). Newsen. Archived from the original on May 21, 2024. Retrieved May 14, 2024 – via Naver.
Sun, Mi-kyung (May 16, 2024). 제로베이스원, 오늘(16일) '엠카' 출격..'Feel the POP' 무대 첫 공개 [Zerobaseone appears on 'M Countdown' today (16th)..'Feel the POP' stage unveiled for the first time] (in Korean). Osen. Archived from the original on May 21, 2024. Retrieved May 21, 2024 – via Naver.
Kim, Soo-min (May 18, 2024). [쇼!음악중심] aespa, ZEROBASEONE 컴백→김재환, IVE...이번 주 라인업은? [ aespa, ZEROBASEONE comeback→Kim Jae-hwan, IVE...What is this week's lineup?]. Munhwa News (in Korean). Archived from the original on May 21, 2024. Retrieved May 21, 2024.
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<353회> 5월 21일 THE SHOW 출연진 [<Episode 353> May 21 THE SHOW cast]. SBS. May 20, 2024. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
Lim, Ye-bin (May 24, 2024). '뮤직뱅크' 오늘(24일) 에스파·뉴진스·제로베이스원·원어스·JD1 ['Music Bank' today (24th) Aespa, NewJeans, Zerobaseone, Oneus, JD1] (in Korean). Celuv Media. Archived from the original on May 28, 2024. Retrieved May 28, 2024 – via Nate.
Kim, Hyun-jung (May 26, 2024). '인기가요 1229화' 가수 라인업 뉴진스 에스파 정동원 출격 ['Inkigayo Episode 1229' singer lineup NewJeans Aespa Jeong Dong-won appearances]. Gukje News (in Korean). Archived from the original on August 29, 2024. Retrieved May 28, 2024.
Yang, Moon-jung (May 28, 2024). [더쇼] JO1, 원어스 컴백→제로베이스원...이번주 라인업은? [ JO1, Oneus comeback→Zerobaseone...What is this week's lineup?]. Munhwa News (in Korean). Archived from the original on May 28, 2024. Retrieved May 28, 2024.
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Lee, Sang-jin (May 28, 2024). 제로베이스원, '더쇼'서 트리플에스·원어스 꺾고 1위! [Zerobaseone, defeated TripleS and Oneus in ‘The Show’ to take first place!]. Asia News Agency (in Korean). Archived from the original on May 28, 2024. Retrieved May 28, 2024.
Kim, Sung-rak (May 22, 2024). [사진]제로베이스원,'쇼챔피언 1위' [ Zerobaseone, 'Show Champion 1st Place'] (in Korean). Osen. Archived from the original on May 28, 2024. Retrieved May 22, 2024 – via Naver.
Yoo, Soo-yeon (May 24, 2024). 제로베이스원, 에스파 상대로 '뮤직뱅크' 1위...뉴진스 컴백 무대 [종합] [Zerobaseone takes first place on 'Music Bank' against Aespa...NewJeans comeback stage ] (in Korean). Osen. Archived from the original on May 28, 2024. Retrieved May 24, 2024 – via Naver.