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"Yura Yura (Unmei no Hana)" (Japanese: ゆらゆら -運命の花-, lit. 'swaying (flower of destiny)') is the first Japanese single by South Korean boy group Zerobaseone. It was released by WakeOne and Lapone Entertainment on March 8, 2024.
Background and release
On November 29, 2023, WakeOne confirmed that Zerobaseone will be making their Japanese debut under Lapone Entertainment in March 2024. On December 19, it was announced that the Japanese debut date is set on March 20, 2024, with the single "Yura Yura (Unmei no Hana)", which will include the Japanese version of the group's previous Korean singles, "In Bloom" and "Crush". On January 30, 2024, the promotion calendar was released, revealing a digital release date of March 8. This was followed by two series of concept photos released on February 1–8. The song was released digitally on March 8, 2024.
The physical release of "Yura Yura (Unmei no Hana)" comes in twelve editions. The regular and the nine member solo jacket editions were released as CD-only, while the limited edition A and B come with a DVD bundle consisting of a bonus behind-the-scenes footage of the group's Japanese debut activities and a photo book respectively. The concept of the single is described as "a spring fantasy", which conveys the energy of spring in a world where everything is colorful.
Commercial performance
"Yura Yura (Unmei no Hana)" debuted at number one on the Oricon Daily Singles Chart with 187,694 copies sold, setting a new record for the first day sales of a debut single by a K-pop artist in Japan. It topped the weekly chart with 302,315 copies sold, making Zerobaseone the first foreign artist to sell more than 300,000 copies in the first week with their Japanese debut single. It also ranked first on the Billboard Japan Top Singles Sales with over a half million copies sold in its first week.
^ ZEROBASEONE、初の日本オリジナル曲で来年3・20日本デビュー決定 [ZEROBASEONE will debut in Japan on March 20th next year with their first Japanese original song]. Oricon (in Japanese). December 19, 2023. Archived from the original on December 19, 2023. Retrieved December 19, 2023.
Han, Hae-seon (February 4, 2024). "제로베이스원 성한빈→김지웅, 日 데뷔한다..'꽃돌이' 콘셉트 포토" [Zerobaseone Seong Han-bin → Kim Ji-woong to debut in Japan..'Flower Boy' concept photo] (in Korean). Star News. Archived from the original on February 9, 2024. Retrieved February 9, 2024 – via Naver.
Choi, Jung-ah (February 8, 2024). "제로베이스원, 日 첫 싱글 발매...요코하마 첫 팬콘서트로 만난다" [Zerobaseone releases first single in Japan... Let's meet at Yokohama's first fan concert] (in Korean). Sports World. Archived from the original on February 9, 2024. Retrieved February 9, 2024 – via Naver.
ZEROBASEONE、日本デビュー曲「ゆらゆら -運命の花-」MV公開 ときめきであふれる感情を表現 [Zerobaseone releases MV for Japanese debut song "Yura Yura(Unmei no Hana)"; Expressing emotions full of excitement]. Oricon. March 8, 2024. Archived from the original on March 8, 2024. Retrieved March 8, 2024.
Kim, Hyun-sook (February 4, 2024). 제로베이스원이 그려낼 봄의 판타지...日 첫 싱글 20일 발매 [A spring fantasy portrayed by Zerobaseone...Japan's first single released on the 20th] (in Korean). MK Sports. Archived from the original on March 31, 2024. Retrieved February 9, 2024 – via Naver.
デイリー シングルランキング 2024年03月19日付 [Daily Single Ranking as of March 19, 2024]. Oricon (in Japanese). Archived from the original on March 20, 2024. Retrieved March 20, 2024.
Lim, Ji-woong (March 25, 2024). [잇슈 연예] '일본 데뷔' 제로베이스원, K팝 신기록 ['Japanese debut' Zero Base One, new K-pop record]. KBS Report (in Korean). Archived from the original on March 25, 2024. Retrieved March 25, 2024.
ZEROBASEONE、海外アーティスト史上初の1stシングルでの初週30万枚超えで1位【オリコンランキング [ZEROBASEONE becomes the first foreign artist to rank first with over 300,000 copies sold in the first week ]. Oricon (in Japanese). March 26, 2024. Archived from the original on March 26, 2024. Retrieved March 26, 2024.
제로베이스원, 日 빌보드 재팬 톱 싱글 세일즈 1위...'하프 밀리언셀러' 등극 [Zerobaseone, No. 1 in Billboard Japan Top Singles Sales... Became a 'Half Million Seller']. Hankooki (in Korean). March 27, 2024. Archived from the original on March 27, 2024. Retrieved March 27, 2024.