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I Am
Studio album by Earth, Wind & Fire
Released	June 5, 1979
Recorded	September 4–16, 1978
Studio	Hollywood Sound, Hollywood Sunset Sound, Hollywood Davlen, North Hollywood
Genre	R&B, soul, funk, disco
Length	37:36
Label	ARC/Columbia
Producer	Maurice White
Earth, Wind & Fire chronology
The Best of Earth, Wind & Fire, Vol. 1 (1978) I Am (1979) Faces (1980)
Singles from I Am
"Boogie Wonderland" Released: May 6, 1979 "After the Love Has Gone" Released: July 12, 1979 "In the Stone" Released: October 14, 1979 "Star" Released: December 6, 1979 "Can't Let Go" Released: December 30, 1979

I Am is the ninth studio album by the American band Earth, Wind & Fire, released in June 1979 by ARC/Columbia Records. The LP rose to number one on the Billboard Top Soul Albums chart and number three on the Billboard 200 chart. I Am has been certified Double Platinum in the U.S. by the RIAA, Platinum in the UK by the BPI, and Platinum in Canada by Music Canada.

Overview

I Am was produced by Maurice White. The album features guest appearances by the Emotions and Toto's Steve Lukather.

Singles

"After the Love Has Gone" reached number two on both the Billboard Hot 100 and Hot Soul Songs charts. "After The Love Has Gone" also reached number three on both the Billboard Adult Contemporary Songs and UK Pop Singles charts. The ballad was Grammy-nominated in the Record of the Year category. "After the Love Has Gone" also won a Grammy for Best R&B Vocal Performance by a Duo or Group.

Another single, "Boogie Wonderland", featuring The Emotions, reached number two on the Billboard Hot Soul Songs chart and number 6 on the Billboard Hot 100 chart. "Boogie Wonderland" was also Grammy nominated in the categories of Best Disco Recording and Best R&B Instrumental Performance. It won the Grammy for the latter category.

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic
Robert Christgau	B
MusicHound Rock: The Essential Album Guide
The Rolling Stone Album Guide
The Virgin Encyclopedia of R&B and Soul

Eric Sieger of The Baltimore Sun described I Am as "faultlessly produced." Sieger added, "The album features a horn and string section, synthesizers, congas, and kalimbas and the material ranges from straight boogie to soulful ballads. Lyrically, some of the numbers leave something to be desired, but Earth, Wind & Fire is one group where the musicianship is so sharp and vibrant that the words don't seem to matter quite so much." AllMusic's Alex Henderson noted, "I Am isn't a radical departure from its predecessor, All 'n All. Though not in a class with That's the Way of the World, Spirit, or All 'n All, I Am is a rewarding album that has a lot going for it."

Phyl Garland of Stereo Review wrote: "As Earth, Wind & Fire have strengthened their grip on success, the mystical and extraterrestrial emblems adorning their albums have gained proportionately in grandiosity. This latest one, with a title echoing the majesty of Jehovah and an inside cover featuring a portrait of the group costumed and posed as princes out of fable, is no exception. Such bombast may be considered forgivable in this case, however, because of the excellence of the music on the record. As usual, this astral outfit blasts off in a balls-of-fire flurry of rhythm, which is cleverly varied through the album, even within selections, without losing its driving thrust. There is some evidence of capitulation to disco, particularly on Boogie Wonderland, to which the Emotions lend a few spirited soprano embellishments, but the emphasis throughout is on a dazzling interplay between precision ensemble voices-employed like horns-in rapid, robust exchanges with the group's instruments augmented by a large orchestra."

Rose Riggins of Gannett exclaimed that "I Am is explosive and ready to lift you off your feet to boogie wonderland. Earth Wind & Fire's 10th album, it shows the band is still on the move upward. This is a fine LP, both versatile and creative". Dave Marsh of Rolling Stone exclaimed that "I Am is obviously meant to portend something, but who knows what? Is this Maurice White’s vision of paradise?" John Rockwell of The New York Times stated: "This flashily theatrical, musically imaginative creation of Maurice White can almost always be counted on for interesting records, and the new I Am album is no exception." Rockwell added, "Mr. White's records reaffirm one of the basic truths about the shifting fashions of black music. All these up‐tempo Idioms are inherently related. Disco and funk and soul and rhythm and blues are all fruits of the same tree —the music of rural black people, growing from African roots and shaped by influences from the dominant white culture, evangelical Christianity and the ‘urban experience. A band like Earth, Wind and Fire will enjoy its disco hits. But those hits won't sound like a very significant change in direction because a slight emphasis of the bass line entails only the most modest modification of the basic style."

Allen Weiner of The Morning Call stated, "EW&F's latest effort goes beyond every level of achievement Maurice White's legions have yet attempted. "I Am" is a splendid example of EW&F's ability to create soul with individuality and without cliches, music that is both artistic and commercial." Robert Christgau of the Village Voice wrote, "Sexy, dancey pop music of undeniable craft, and it doesn't let up. But as we all know, they could be doing a lot better." Connie Johnson of the Los Angeles Times proclaimed that "I Am is freshly innovative for EW&F in that it emphasizes the one-on-one as opposed to the cosmic experience, and freely utilizes the skill of other writers to propel that message. The album should also enforce EW&F's image as trend-setters for other rhythm & blues groups seeking to escape the traditional, doo-wop mold." Robot A. Hull of Creem described the LP as "a rhythmic utopia". James Johnson of the Evening Standard stated: "On I Am ... the band's flashy staccato rhythms, their smooth melodies and precise production adds up to another majestic album". Ace Adams of the New York Daily News called the album "a collection of numbers from disco to rhythm and blues and into a little jazz." Adams added that "the group's impressive vocals make this album a must".

NME placed I Am at number sixteen on their albums of the year list for 1979. Melody Maker also placed the album at number eight on their albums of the year list for 1979. Bandleader Maurice White was also Grammy nominated in the category of Producer of the Year Non-Classical.

Track listing

Original release

2004 reissue bonus tracks

Note

• The Emotions are Jeanette Hawes, Sheila Hutchinson-Whitt & Wanda Hutchinson-Vaughn

Personnel

Earth, Wind & Fire

• Philip Bailey – lead vocals, backing vocals, congas, percussion
• Maurice White – lead vocals, backing vocals, drums, kalimba
• Larry Dunn – acoustic piano, Oberheim synthesizers, Moog synthesizers
• Johnny Graham – guitars (1–9, 11)
• Al McKay – guitars
• Verdine White – bass
• Fred White – drums
• Ralph Johnson – percussion
• Andrew Woolfolk – tenor saxophone

EWF Horn Section

• Don Myrick – alto saxophone, baritone saxophone, tenor saxophone, sax solo (3)
• Louis Satterfield – trombone
• Rahmlee Michael Davis – trumpet, trumpet solo (6)

Additional musicians

• David Foster – keyboards
• Eddie del Barrio – keyboards
• Bill Meyers – keyboards
• Steve Porcaro – synthesizer programming
• Marlo Henderson – guitars
• Steve Lukather – guitars
• Paulinho da Costa – percussion
• Richard Lepore – timpani
• Junior Wells – harmonica (11), additional lead vocals (11)
• Sir Alexander Dutkewych – harp (12)
• The Emotions – additional backing vocals (5)

Horns and Strings

• Jerry Hey – horn arrangements (1, 3, 8, 10–12)
• David Foster – string arrangements (1, 3, 8, 10)
• Thomas "Tom Tom 84" Washington – horn arrangements (2, 4, 6, 9), string arrangements (2, 4, 6, 7, 9)
• Benjamin Wright – horn and string arrangements (5)
• Janice Gower – concertmaster

Horns

• Fred Jackson, Jr., Jerome Richardson and Herman Riley – saxophones
• George Bohanon, Garnett Brown, Benny Powell, Bill Reichenbach Jr. and Maurice Spears – trombone
• Oscar Brashear, Bobby Bryant, Michael Harris, Jerry Hey and Steve Madaio – trumpet
• Barbara Korn, Sidney Muldrow, Richard Perissi and Marilyn Robinson – French horn

Strings

• Delores Bing, Larry Corbett, Jan Kelley, Jacqueline Lustgarten, Miguel Martinez, Daniel Smith, Kevan Torah and John Walz – cello
• Dorothy Ashby – harp
• Marilyn Baker, Rollice Dale, Linda Lipsett, Virginia Majewski, James Ross and Laurie Woods – viola
• Ron Clark, Marcy Dicterow, Pavel Farkas, Henry Ferber, Pamela Gates, Harris Goldman, Joseph Goodman Jack Gootkin, William Henderson, Cynthia Kovaks, Gina Kronstadt, Carl LaMagna, Joseph Livoti, Jerome Reisler, Henry Roth, Sheldon Sanov, Anton Sen, Bryana Sherman, Leeana Sherman, Haim Shtrum, Ilkka Talvi, Judith Talvi, Rosmen Torfeh and Jerome Webster – violin

Production

• Maurice White – producer
• Al McKay – producer (5)
• Paul Klingberg – additional production (10, 12)
• Leo Sacks – producer (reissue)
• George Massenburg – engineer, remixing
• Tom Perry – engineer
• Mark Wilder – mixing (11)
• Ross Pallone – assistant engineer
• Craig Widby – assistant engineer
• Mike Reese – mastering at The Mastering Lab (Hollywood, California)
• Roger Carpenter – album design
• Shusei Nagaoka – illustration

Charts and certifications

Charts

Albums

Year-end charts

Singles

Certifications

Accolades

See also

• List of number-one R&B albums of 1979 (U.S.)

References

1. "BPI".
2. ^ Earth, Wind & Fire: I Am. ARC Records/Columbia Records. June 1979.
3. "Earth, Wind & Fire: I Am (Top Soul Albums)". billboard.com. Billboard.
4. "Earth, Wind & Fire: I Am (Billboard 200)". billboard.com. Billboard.
5. Music Canada certification for I Am Archived September 5, 2012, at archive.today
6. "Earth, Wind & Fire: I Am". riaa.com. RIAA.
7. British Phonographic Industry Certification for I AM Archived June 4, 2011, at the Wayback Machine
8. ^ MusicHound Rock: The Essential Album Guide. Visible Ink Press. 1996. p. 227.
9. "Earth, Wind & Fire: After the Love Has Gone (Hot 100)". billboard.com.
10. "Earth, Wind & Fire: After the Love Has Gone (Hot Soul Songs)". billboard.com.
11. "Earth, Wind & Fire: After The Love Has Gone (Adult Contemporary Songs)". billboard.com.
12. ^ "Earth, Wind & Fire". officialcharts.com.
13. ^ "Earth, Wind & Fire". grammy.com. The Recording Academy.
14. "Earth, Wind & Fire: Boogie Wonderland (Hot Soul Songs)". billboard.com. Billboard.
15. "Earth, Wind & Fire: Boogie Wonderland (Hot 100)". billboard.com. Billboard.
16. ^ Henderson, Alex. "Earth, Wind & Fire: I Am". allmusic.com. Allmusic.
17. ^ Christgau, Robert. "Earth, Wind & Fire: I Am". robertchristgau.com. Village Voice.
18. The Rolling Stone Album Guide. Random House. 1992. p. 218.
19. Larkin, Colin (1998). The Virgin Encyclopedia of R&B and Soul. Virgin. p. 107.
20. Sieger, Eric (September 23, 1979). "Six major groups in area this week". newspapers.com. The Baltimore Sun. p. 134.
21. Garland, Phyl (October 1979). "Earth, Wind & Fire: I Am" (PDF). americanradiohistory.com. Vol. 43, no. 4. Stereo Review. pp. 100, 102.
22. Riggins, Rose (August 25, 1979). "'Boogie Wonderland' more than just pop". The Californian. Gannett. p. 35 – via newspapers.com.
23. Marsh, Dave (August 29, 1979). "I Am". rollingstone.com. Rolling Stone.
24. Rockwell, John (June 8, 1979). "The Pop Life". The New York Times. p. C12.
25. Weiner, Allen (June 23, 1979). "Earth, Wind & Fire: I Am". The Morning Call. p. 52 – via newspapers.com.
26. Johnson, Connie (July 1, 1979). "EWF: The Sweetest Muzak". Los Angeles Times. p. 367.
27. A. Hull, Robot (September 1, 1979). "Earth, Wind & Fire: I Am". Creem. Vol. 11. p. 52.
28. Johnson, James (June 14, 1979). "Pick An Album". Evening Standard. p. 27 – via newspapers.com.
29. Adams, Ace (June 22, 1979). "Mini Reviews". New York Daily News. p. 321 – via newspapers.com.
30. ^ "Albums And Tracks Of The Year: (1979)". nme.com. NME. October 10, 2016.
31. "Melody Maker Best Albums of 1979". BestEverAlbums.com. Retrieved September 18, 2024.
32. "Maurice White". grammy.com. The Recording Academy.
33. ^ Earth, Wind & Fire. “I Am”. ARC / Columbia. 1979.
34. ^ Earth, Wind & Fire. “I Am” (Expanded Edition). ARC / Columbia-Legacy. 2004.
35. "Earth, Wind & Fire: I Am". norwegiancharts.com. VG-lista.
36. "Earth, Wind & Fire: I Am". swedishcharts.com. Sverigetopplistan.
37. Oricon Album Chart Book: Complete Edition 1970-2005. Roppongi, Tokyo: Oricon Entertainment. 2006. ISBN 4-87131-077-9.
38. Pennanen, Timo (2021). "Earth, Wind & Fire". Sisältää hitin - 2. laitos Levyt ja esittäjät Suomen musiikkilistoilla 1.1.1960–30.6.2021 (PDF) (in Finnish). Helsinki: Kustannusosakeyhtiö Otava. p. 69. Retrieved June 22, 2022.
39. "Billboard 200 Albums - Year-End". Billboard. Retrieved September 10, 2021.
40. "Top R&B/Hip-Hop Albums - Year-End". Billboard. Retrieved September 10, 2021.
41. "Dutch Charts - dutchcharts.nl". dutchcharts.nl. Retrieved September 10, 2021.
42. "Top Selling Albums of 1979 — The Official New Zealand Music Chart". Recorded Music New Zealand. Retrieved January 28, 2022.
43. "1979年アルバムヒットチャートTop50 【PRiVATE LiFE】年間ランキング". February 3, 2014. Archived from the original on February 3, 2014. Retrieved September 10, 2021.
44. "Canadian album certifications – Earth, Wind & Fire – I Am". Music Canada. Retrieved July 16, 2022.
45. Oricon Album Chart Book: Complete Edition 1970-2005. Roppongi, Tokyo: Oricon Entertainment. 2006. ISBN 4-87131-077-9.
46. "Dutch album certifications – Earth Wind & Fire – I Am" (in Dutch). Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers. Retrieved July 16, 2022. Enter I Am in the "Artiest of titel" box. Select 1979 in the drop-down menu saying "Alle jaargangen".
47. "British album certifications – Earth, Wind & Fire – I Am". British Phonographic Industry. Retrieved July 16, 2022.
48. "American album certifications – Earth, Wind & Fire – I Am". Recording Industry Association of America. Retrieved July 16, 2022.
49. "The alternative top 100 from 11-40". The Guardian. January 29, 1999.
50. Mulholland, Garry (2007). Fear of Music: The Greatest 261 Albums Since Punk And Disco. London: Orion. p. 61. OL 10822156M.

• 1979 albums
• Albums produced by Maurice White
• Earth, Wind & Fire albums
• Columbia Records albums
• CBS Records albums
• ARC Records albums
• Albums with cover art by Shusei Nagaoka