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Orbitera

Company type	Subsidiary
Industry	SaaS, Cloud computing
Founded	2012
Founders	Brian Singer, Firas Bushnaq
Headquarters	Mountain View, California
Key people	Marcin Kurc (CEO)
Parent	Google
Website	www.orbitera.com

Orbitera is an American cloud services provider. A subsidiary of Google, the company develops and sells an e-commerce platform that automates billing and ordering processes for cloud marketplaces.

History

Orbitera was founded in 2012, by Brian Singer and Firas Bushnaq after Brian found challenges associated with selling software at tech companies where he had previously worked. The company initially raised $2 million in seed funding from Resolute Ventures and Double M Partners. By 2016, the company's platform was used by Adobe Systems, Red Hat and Avnet among others. That same year, the company was acquired by Google. As a result of the deal, the company became part of Google Cloud Platform. In 2018, Orbitera partnered with the mobile device management provider MobileIron to develop a store for cloud-based software.

Products

Since its inception, Orbitera's e-commerce platform supports multi-cloud commerce. The platform handles billing processes when buying and selling cloud-based services, automates the building of online marketplaces and bundled cloud services, and enables product trials through test drives. The company's 2018 partnership with MobileIron will enable clients to sell groups of services by customer segment, allow for customized branding, offer streamlined billing, and support data, voice, and third-party cloud services.

References

1. "Company Overview of Orbitera Inc". Bloomberg.
2. Mark Bergen (August 8, 2016). "Google Keeps Buying Cloud Companies to Take on Amazon's AWS". Recode.
3. Meghan Ottolini (March 31, 2016). "Orbitera Focused On Enabling 'The Cross-Cloud Experience'". CRN.
4. Gina Hall (August 8, 2016). "Google steps up its cloud game with Orbitera acquisition". BizJournals.
5. Ingrid Lunden (August 8, 2016). "Google Buys Orbitera, a Platform For Cloud Marketplaces, For $100M+". TechCrunch.
6. Sushri Sahu (August 9, 2016). "Google Eyes 'Multi-Cloud' Approach With Orbitera Acquisition". Techseen.
7. Matt Weinberger (August 8, 2016). "Google Just Bought a Startup For Over $100 Million to Catch Up With Microsoft in the Cloud Wars". Business Insider.
8. "Google Follows in AWS' Footsteps with New Digital Store". 31 January 2018.
9. "Google's Acquisition of Orbitera: Concerning or Not?". Parqantix.
10. "Why Google Just Bought This Hot E-Commerce Startup". Fortune.
11. "The 20 Coolest Cloud Platform and Development Vendors of the 2016 Cloud 100". CRN. 3 February 2016.
12. "Google is Launching a New Digital Store to Sell Cloud-Based Software". TechCrunch. 30 January 2018.

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• American companies established in 2012
• Cloud computing providers
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