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Vevo, LLC
Type of businessLimited liability company
Type of siteVideo hosting service
FoundedDecember 8, 2009 (2009-12-08)
HeadquartersNew York City, New York, U.S.
No. of locations13
Area served
  • United States
  • Canada
  • United Kingdom
  • Ireland
  • Brazil
  • Australia
  • New Zealand
  • Italy
  • France
  • Spain
  • Netherlands
  • Poland
  • Germany
Owner
Key peopleRio Caraeff (CEO)
Industry
  • Multimedia
  • music
ServicesMusic management
Net incomeUS$ 150 million (2011)
URLvevo.com
LaunchedDecember 8, 2009 (2009-12-08)
Current statusActive

Vevo, LLC (stylized vevo) is a video hosting service owned and operated by a joint venture of: Universal Music Group (UMG), Google, Sony Music Entertainment (SME) and Abu Dhabi Media (ADM). EMI Records licensed its content to the service before being purchased by UMG in 2012. It was launched on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.

However, although Warner Music acquired Parlophone from EMI through Universal Music in 2013, many of Parlophone's artists still have music videos on VEVO.

Vevo offers music videos from two of the "big three" major record labels, UMG and SME. Warner Music Group was initially reported to be considering hosting its content on the service, but formed a rival alliance with MTV Networks.

Development

The original Vevo logo, in use from December 2009 until March 2013.

The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. UMG acquired the domain name vevo.com on 20 November 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.

Availability

The VEVO web, mobile, tablet and connected TV platform is currently available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain, UK and US. The website was scheduled to go worldwide in 2010, but as of 25 June 2013 it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country." The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011. On 16 April 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012. Vevo launched in Spain, Italy, and France on November 15, 2012. VEVO launched in The Netherlands on April 3, 2013 and on May 17, 2013 also in Poland. In September 29, 2013 VEVO updated its iOS application that now includes launching in Germany.

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Kindle Fire, Google TV, Apple TV, Boxee, Roku and the Xbox 360.

Vevo TV

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is currently available only in the United States and Canada, with other countries to follow.

Policy on videos with explicit content

Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.

Vevo certification

Main article: List of Vevo Certified music videos

Videos that have attained at least 100 million views are recognized with the mark of being "Vevo Certified".

Artists with most certified videos

Rank Artist Number of
certified videos
Ref.
1 Barbados Rihanna 16
2 Canada Justin Bieber 11
3 United States Katy Perry 10
United States Lady Gaga 10
4 United Kingdom/Republic of Ireland One Direction 9
5 United States Chris Brown 8
United States Eminem 8
6 United States Black Eyed Peas 7
France David Guetta 7
United States Pitbull 7
Colombia Shakira 7
7 United States Beyoncé 6
United States Maroon 5 6
United States Miley Cyrus 6
United States Taylor Swift 6
8 United States LMFAO 5
Trinidad and Tobago Nicki Minaj 5
United States Selena Gomez 5

Videos to attain Vevo certification fastest

The current record is highlighted in green.

Music Video Artist/s Dates Covered Total Number of Days Ref.
Current Record
"Wrecking Ball" United States Miley Cyrus September 9 – 15, 2013 6
Previous Records
"We Can't Stop" United States Miley Cyrus June 19 – July 26, 2013 37
"Love The Way You Lie" United States Eminem ft. Barbados Rihanna August 5 – September 13, 2010 39

Most popular videos

Top 10 most viewed music videos uploaded on Vevo
Rank Title Artist Views
1 "Baby" Canada Justin Bieber ft United States Ludacris 977.558.507
2 "On the Floor" United States Jennifer Lopez ft United States Pitbull 731,174,855
3 "Love the Way You Lie" United States Eminem ft Barbados Rihanna 657.831.586
4 "Party Rock Anthem" United States LMFAO ft United Kingdom Lauren Bennett and United States GoonRock 641.361.865
5 "Waka Waka (This Time for Africa)" Colombia Shakira ft South Africa Freshlyground 601.644.483
6 "Bad Romance" United States Lady Gaga 565.244.005
7 "Call Me Maybe" Canada Carly Rae Jepsen 537.821.824
8 "Danza Kuduro" Puerto Rico Don Omar ft France Lucenzo 519.695.241
9 "Wrecking Ball" United States Miley Cyrus 514.169.233
10 "Not Afraid" United States Eminem 482.045.408

Most rated videos

The most liked and disliked music videos uploaded on Vevo
Track Title Artist N° of likes/dislikes
Most Liked "Baby" Canada Justin Bieber ft United States Ludacris 2.063.805
Disliked "Baby" Canada Justin Bieber ft United States Ludacris 3.779.270

Videos with most views in first 24 hours

These videos have recorded the most number of views for their first 24 hours of release in Vevo. Nicki Minaj's "Stupid Hoe" was the first song known to break this record, and is referred to as the song that started this trend. Psy's "Gentleman" unofficially holds the record with 40 million from April 13 – 14, 2013. The reason Psy wasn't given the official Vevo record was this video was not part of the Vevo collection the day it was first released in YouTube.

The current record is highlighted in green.

Music Video Artist/s No. of Views
(in millions)
Dates Covered Ref
Current Record
"Wrecking Ball" United States Miley Cyrus 19.3 September 9 – 10, 2013
Previous Records
"Best Song Ever" United Kingdom/Republic of Ireland One Direction 12.3 July 22 – 23, 2013
"We Can't Stop" United States Miley Cyrus 10.7 June 19 – 20, 2013
"Beauty and a Beat" Canada Justin Bieber featuring Trinidad and Tobago Nicki Minaj 10.6 October 12 – 13, 2012
"Live While We're Young" United Kingdom/Republic of Ireland One Direction 8.2 September 20 – 21, 2012
"Boyfriend" Canada Justin Bieber 8.0 May 3 – 4, 2012
"Where Have You Been" Barbados Rihanna 4.9 April 30 – May 1, 2012
"Stupid Hoe" Trinidad and Tobago Nicki Minaj 4.8 January 20–21, 2012

Most followed artists

Top 10 artists with most subscribers onto YouTube's Vevo channel
Rank Artist Subscribers
1 Barbados Rihanna 12.478.713
2 United Kingdom/Republic of Ireland One Direction 11.692.834
3 United States Eminem 10.764.464
4 United States Katy Perry 9.801.416
5 Canada Justin Bieber 8.176.292
6 United States Taylor Swift 7.097.786
7 United States Miley Cyrus 5.896.111
8 France David Guetta 4.806.371
9 Trinidad and Tobago Nicki Minaj 4.723.420
10 Sweden Avicii 4.453.642

Vevo channel with most views

This list shows the total views from videos on the artist's official VEVO channel. However, some artist with official VEVO videos are not added to their total view count due to the prior existence of VEVO before 2009. These videos were left on the original YouTube channel. The videos not on the artist official VEVO channel can still be VEVO Certified.

Top 10 artists with most views onto YouTube's Vevo channel
Rank Artist Channel Views
1 Barbados Rihanna 4.645.794.753
2 Canada Justin Bieber 4.451.510.168
3 United States Eminem 3.170.106.008
4 United States Lady Gaga 2.648.222.836
5 United Kingdom/Republic of Ireland One Direction 2.445.585.796
6 United States Katy Perry 2.409.863.672
7 United States Beyonce 2.358.918.970
8 Colombia Shakira 2.337.748.897
9 United States Pitbull 2.091.414.798
10 United States Taylor Swift 1.920.799.140

References

  1. Smith, Ethan (2012-07-06). "Vevo Seeks New Financing". Wall Street Journal. Retrieved 2013-01-03.
  2. "Vevo.com Site Info". Alexa Internet. Retrieved 2013-12-01.
  3. Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company". TechCrunch. AOL. Retrieved September 15, 2013.
  4. Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal". Wired. Condé Nast Publications. Retrieved September 16, 2013.
  5. "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved 2010-01-06.
  6. Carr, Austin. Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast Company.com, October 27, 2010.
  7. ^ Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09.
  8. "Warner Music Group Closes on Acquisition of Parlophone Label Group". Billboard. 2013-07-01. Retrieved 2013-07-22.
  9. Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved 2010-07-27.
  10. MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, 8 September 2010
  11. Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17.
  12. Release Notes: Facebook Like Button, Vevo Store and more - Vevo.com, 8.4.10
  13. Notes from the Factory Floor - Vevo.com, 5.20.10
  14. Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved 2010-01-12.
  15. Vevo Launches as #1 Music Network in the US Vevo.com, 13 Jan 2010
  16. YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
  17. Reisinger, Don. (2013-10-01) Vevo lands in Germany | Tech Culture - CNET News. News.cnet.com. Retrieved on 2013-11-24.
  18. Andrews, Robert (2009-12-09). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Retrieved 2010-03-19.
  19. YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on Vevo.com, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
  20. "Vevo Coming To More Countries As Soon As Possible". 2010-01-08. Retrieved 2010-05-28.
  21. List of Vevo artist channels on YouTube
  22. Salmon, Chris (2011-04-27). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved 2011-04-27.
  23. Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012.
  24. "VEVO launches in Spain, Italy, and France". Official VEVO Facebook Page. November 15, 2012. Retrieved November 15, 2012.
  25. "VEVO launches in The Netherlands". Official VEVO Facebook Page. April 3, 2013. Retrieved April 3, 2013.
  26. "VEVO launches in Poland". Official VEVO Facebook Page. May 17, 2013. Retrieved May 17, 2013.
  27. <https://itunes.apple.com/es/app/vevo-watch-free-hd-music-videos/id407623377?l=en&mt=8>
  28. "VEVO: Platforms". Retrieved 2012-03-30.
  29. "Vevo.com - VEVO: Platforms". Retrieved 2012-12-24.
  30. "Beyond on-demand: VEVO launches VEVO TV, an MTV-inspired linear music video channel". The Next Web. Retrieved 12 March 2013.
  31. ^ Learmonth, Michael (2010-01-22). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved 2012-01-30.
  32. - Rihanna's videos on VEVO
  33. - Justin Bieber's videos on VEVO
  34. - Katy Perry's videos on VEVO
  35. - Lady Gaga's videos on VEVO
  36. - One Direction's videos on VEVO
  37. - Chris Brown's videos on VEVO
  38. - Eminem's videos on VEVO
  39. - BEP's videos on VEVO
  40. - David Guetta's videos on VEVO
  41. - Pitbull's videos on VEVO
  42. - Shakira's videos on VEVO
  43. - Beyoncé's videos on VEVO
  44. - Maroon 5's videos on VEVO
  45. - Miley's videos on VEVO
  46. - Taylor Swift's videos on VEVO
  47. - LMFAO's videos on VEVO
  48. - Nicki's videos on VEVO
  49. - Selena's videos on VEVO
  50. Inocencio, Marc (September 17, 2013). "Miley Cyrus' 'Wrecking Ball' Sets New VEVO Record". Ryan Seacrest. Retrieved October 3, 2013.
  51. ^ Lipshutz, Jason (July 29, 2013). "Miley Cyrus' 'We Can't Stop' Video Breaks VEVO Record". Billboard. Retrieved October 3, 2013.
  52. "Psy secures new Youtube world record with "Gentleman"". Guinness World Records. April 25, 2013. Retrieved July 23, 2013.
  53. "Miley Cyrus' 'Wrecking Ball' Video Breaks Vevo Record". Billboard. September 10, 2013. Retrieved October 3, 2013.
  54. Bergman, Jeremy (July 23, 2013). "One Direction's 'Best Song Ever' Breaks One-Day Vevo Record". Billboard. Retrieved October 3, 2013.
  55. "Justin Bieber Breaks One Direction's VEVO Record With 'Beauty And A Beat' Music Video". Capital FM. October 16, 2012. Retrieved October 3, 2013.
  56. Frith, Holly (September 27, 2012). "One Direction Smash Justin Bieber's Record With 'Live While We're Young'". Entertainmentwise. Retrieved October 3, 2013.
  57. Fowler, Tara (May 6, 2012). "Justin Bieber's 'Boyfriend' breaks Vevo record for single-day views". Digital Spy. Retrieved October 3, 2013.
  58. "Rihanna's 'Where Have You Been' Music Video Breaks Nicki Minaj's VEVO Record". Capital FM. May 4, 2012. Retrieved October 3, 2013.
  59. "Nicki Minaj's 'Stupid Hoe' Breaks VEVO Record". December 20, 2012. Retrieved January 20, 2012.

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