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 | |
| Type of business | Limited liability company |
|---|---|
| Type of site | Video hosting service |
| Founded | December 8, 2009 (2009-12-08) |
| Headquarters | New York City, New York, U.S. |
| No. of locations | 13 |
| Area served |
|
| Owner | |
| Key people | Rio Caraeff (CEO) |
| Industry |
|
| Services | Music management |
| Net income | US$ 150 million (2011) |
| URL | vevo |
| Launched | December 8, 2009 (2009-12-08) |
| Current status | Active |
Vevo, LLC (stylized vevo) is a video hosting service owned and operated by a joint venture of: Universal Music Group (UMG), Google, Sony Music Entertainment (SME) and Abu Dhabi Media (ADM). EMI Records licensed its content to the service before being purchased by UMG in 2012. It was launched on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
However, although Warner Music acquired Parlophone from EMI through Universal Music in 2013, many of Parlophone's artists still have music videos on VEVO.
Vevo offers music videos from two of the "big three" major record labels, UMG and SME. Warner Music Group was initially reported to be considering hosting its content on the service, but formed a rival alliance with MTV Networks.
Development
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The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. UMG acquired the domain name vevo.com on 20 November 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.
Availability
The VEVO web, mobile, tablet and connected TV platform is currently available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain, UK and US. The website was scheduled to go worldwide in 2010, but as of 25 June 2013 it was still not available outside these countries. Vevo's official blog cited licensing issues for the delay in the worldwide rollout. Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country." The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011. On 16 April 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012. Vevo launched in Spain, Italy, and France on November 15, 2012. VEVO launched in The Netherlands on April 3, 2013 and on May 17, 2013 also in Poland. In September 29, 2013 VEVO updated its iOS application that now includes launching in Germany.
Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Kindle Fire, Google TV, Apple TV, Boxee, Roku and the Xbox 360.
Vevo TV
On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is currently available only in the United States and Canada, with other countries to follow.
Policy on videos with explicit content
Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'" This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.
Vevo certification
Main article: List of Vevo Certified music videosVideos that have attained at least 100 million views are recognized with the mark of being "Vevo Certified".
- The first certified music video was "Girlfriend" by
Avril Lavigne (December 3, 2009).
- The first certified lyric video was "Payphone" by
Maroon 5 featuring Wiz Khalifa.
- The first certified audio video was "Get Lucky" by
Daft Punk featuring Pharrell Williams (August 2, 2013)
Artists with most certified videos
| Rank | Artist | Number of certified videos |
Ref. |
|---|---|---|---|
| 1 |  Rihanna
|
16 | |
| 2 | Justin Bieber
|
11 | |
| 3 | Katy Perry
|
10 | |
| Lady Gaga
|
10 | ||
| 4 |  / One Direction
|
9 | |
| 5 | Chris Brown
|
8 | |
| Eminem
|
8 | ||
| 6 | Black Eyed Peas
|
7 | |
| David Guetta
|
7 | ||
| Pitbull
|
7 | ||
 Shakira
|
7 | ||
| 7 | Beyoncé
|
6 | |
| Maroon 5
|
6 | ||
| Miley Cyrus
|
6 | ||
| Taylor Swift
|
6 | ||
| 8 | LMFAO
|
5 | |
 Nicki Minaj
|
5 | ||
| Selena Gomez
|
5 |
Videos to attain Vevo certification fastest
The current record is highlighted in green.
| Music Video | Artist/s | Dates Covered | Total Number of Days | Ref. |
|---|---|---|---|---|
| Current Record | ||||
| "Wrecking Ball" | Miley Cyrus
|
September 9 – 15, 2013 | 6 | |
| Previous Records | ||||
| "We Can't Stop" | Miley Cyrus
|
June 19 – July 26, 2013 | 37 | |
| "Love The Way You Lie" | Eminem ft. Rihanna
|
August 5 – September 13, 2010 | 39 | |
Most popular videos
| Rank | Title | Artist | Views |
|---|---|---|---|
| 1 | "Baby" | Justin Bieber ft Ludacris
|
977.558.507 |
| 2 | "On the Floor" | Jennifer Lopez ft Pitbull
|
731,174,855 |
| 3 | "Love the Way You Lie" | Eminem ft Rihanna
|
657.831.586 |
| 4 | "Party Rock Anthem" | LMFAO ft Lauren Bennett and GoonRock
|
641.361.865 |
| 5 | "Waka Waka (This Time for Africa)" | Shakira ft  Freshlyground
|
601.644.483 |
| 6 | "Bad Romance" | Lady Gaga
|
565.244.005 |
| 7 | "Call Me Maybe" | Carly Rae Jepsen
|
537.821.824 |
| 8 | "Danza Kuduro" |  Don Omar ft Lucenzo
|
519.695.241 |
| 9 | "Wrecking Ball" | Miley Cyrus
|
514.169.233 |
| 10 | "Not Afraid" | Eminem
|
482.045.408 |
Most rated videos
| Track | Title | Artist | N° of likes/dislikes | |
|---|---|---|---|---|
| Most | Liked | "Baby" | Justin Bieber ft Ludacris
|
2.063.805 |
| Disliked | "Baby" | Justin Bieber ft Ludacris
|
3.779.270 | |
Videos with most views in first 24 hours
These videos have recorded the most number of views for their first 24 hours of release in Vevo. Nicki Minaj's "Stupid Hoe" was the first song known to break this record, and is referred to as the song that started this trend. Psy's "Gentleman" unofficially holds the record with 40 million from April 13 – 14, 2013. The reason Psy wasn't given the official Vevo record was this video was not part of the Vevo collection the day it was first released in YouTube.
The current record is highlighted in green.
| Music Video | Artist/s | No. of Views (in millions) |
Dates Covered | Ref |
|---|---|---|---|---|
| Current Record | ||||
| "Wrecking Ball" | Miley Cyrus
|
19.3 | September 9 – 10, 2013 | |
| Previous Records | ||||
| "Best Song Ever" | / One Direction
|
12.3 | July 22 – 23, 2013 | |
| "We Can't Stop" | Miley Cyrus
|
10.7 | June 19 – 20, 2013 | |
| "Beauty and a Beat" | Justin Bieber featuring Nicki Minaj
|
10.6 | October 12 – 13, 2012 | |
| "Live While We're Young" | / One Direction
|
8.2 | September 20 – 21, 2012 | |
| "Boyfriend" | Justin Bieber
|
8.0 | May 3 – 4, 2012 | |
| "Where Have You Been" | Rihanna
|
4.9 | April 30 – May 1, 2012 | |
| "Stupid Hoe" | Nicki Minaj
|
4.8 | January 20–21, 2012 | |
Most followed artists
| Rank | Artist | Subscribers |
|---|---|---|
| 1 | / One Direction
|
20.311.623.312 |
| 2 | Rihanna
|
12.478.713 |
| 3 | Eminem
|
10.764.464 |
| 4 | Katy Perry
|
9.801.416 |
| 5 | Justin Bieber
|
8.176.292 |
| 6 | Taylor Swift
|
7.097.786 |
| 7 | Miley Cyrus
|
5.896.111 |
| 8 | David Guetta
|
4.806.371 |
| 9 | Nicki Minaj
|
4.723.420 |
| 10 |  Avicii
|
4.453.642 |
Vevo channel with most views
This list shows the total views from videos on the artist's official VEVO channel. However, some artist with official VEVO videos are not added to their total view count due to the prior existence of VEVO before 2009. These videos were left on the original YouTube channel. The videos not on the artist official VEVO channel can still be VEVO Certified.
| Rank | Artist | Channel Views |
|---|---|---|
| 1 | Rihanna
|
4.645.794.753 |
| 2 | Justin Bieber
|
4.451.510.168 |
| 3 | Eminem
|
3.170.106.008 |
| 4 | Lady Gaga
|
2.648.222.836 |
| 5 | / One Direction
|
2.445.585.796 |
| 6 | Katy Perry
|
2.409.863.672 |
| 7 | Beyonce
|
2.358.918.970 |
| 8 | Shakira
|
2.337.748.897 |
| 9 | Pitbull
|
2.091.414.798 |
| 10 | Taylor Swift
|
1.920.799.140 |
References
- Smith, Ethan (2012-07-06). "Vevo Seeks New Financing". Wall Street Journal. Retrieved 2013-01-03.
- "Vevo.com Site Info". Alexa Internet. Retrieved 2013-12-01.
- Catherine Shu (July 2, 2013). "YouTube Confirms Renewed VEVO Deal, Takes Stake In Company". TechCrunch. AOL. Retrieved September 15, 2013.
- Eliot Van Buskirk (December 7, 2009). "EMI Licenses Content to Vevo in 11th-Hour Deal". Wired. Condé Nast Publications. Retrieved September 16, 2013.
- "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved 2010-01-06.
- Carr, Austin. Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast Company.com, October 27, 2010.
- ^ Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09.
- "Warner Music Group Closes on Acquisition of Parlophone Label Group". Billboard. 2013-07-01. Retrieved 2013-07-22.
- Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved 2010-07-27.
- MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, 8 September 2010
- Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17.
- Release Notes: Facebook Like Button, Vevo Store and more - Vevo.com, 8.4.10
- Notes from the Factory Floor - Vevo.com, 5.20.10
- Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved 2010-01-12.
- Vevo Launches as #1 Music Network in the US Vevo.com, 13 Jan 2010
- YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
- Reisinger, Don. (2013-10-01) Vevo lands in Germany | Tech Culture - CNET News. News.cnet.com. Retrieved on 2013-11-24.
- Andrews, Robert (2009-12-09). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Retrieved 2010-03-19.
- YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on Vevo.com, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
- "Vevo Coming To More Countries As Soon As Possible". 2010-01-08. Retrieved 2010-05-28.
- List of Vevo artist channels on YouTube
- Salmon, Chris (2011-04-27). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved 2011-04-27.
- Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012.
- "VEVO launches in Spain, Italy, and France". Official VEVO Facebook Page. November 15, 2012. Retrieved November 15, 2012.
- "VEVO launches in The Netherlands". Official VEVO Facebook Page. April 3, 2013. Retrieved April 3, 2013.
- "VEVO launches in Poland". Official VEVO Facebook Page. May 17, 2013. Retrieved May 17, 2013.
- <https://itunes.apple.com/es/app/vevo-watch-free-hd-music-videos/id407623377?l=en&mt=8>
- "VEVO: Platforms". Retrieved 2012-03-30.
- "Vevo.com - VEVO: Platforms". Retrieved 2012-12-24.
- "Beyond on-demand: VEVO launches VEVO TV, an MTV-inspired linear music video channel". The Next Web. Retrieved 12 March 2013.
- ^ Learmonth, Michael (2010-01-22). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved 2012-01-30.
- - Rihanna's videos on VEVO
- - Justin Bieber's videos on VEVO
- - Katy Perry's videos on VEVO
- - Lady Gaga's videos on VEVO
- - One Direction's videos on VEVO
- - Chris Brown's videos on VEVO
- - Eminem's videos on VEVO
- - BEP's videos on VEVO
- - David Guetta's videos on VEVO
- - Pitbull's videos on VEVO
- - Shakira's videos on VEVO
- - Beyoncé's videos on VEVO
- - Maroon 5's videos on VEVO
- - Miley's videos on VEVO
- - Taylor Swift's videos on VEVO
- - LMFAO's videos on VEVO
- - Nicki's videos on VEVO
- - Selena's videos on VEVO
- Inocencio, Marc (September 17, 2013). "Miley Cyrus' 'Wrecking Ball' Sets New VEVO Record". Ryan Seacrest. Retrieved October 3, 2013.
- ^ Lipshutz, Jason (July 29, 2013). "Miley Cyrus' 'We Can't Stop' Video Breaks VEVO Record". Billboard. Retrieved October 3, 2013.
- "Psy secures new Youtube world record with "Gentleman"". Guinness World Records. April 25, 2013. Retrieved July 23, 2013.
- "Miley Cyrus' 'Wrecking Ball' Video Breaks Vevo Record". Billboard. September 10, 2013. Retrieved October 3, 2013.
- Bergman, Jeremy (July 23, 2013). "One Direction's 'Best Song Ever' Breaks One-Day Vevo Record". Billboard. Retrieved October 3, 2013.
- "Justin Bieber Breaks One Direction's VEVO Record With 'Beauty And A Beat' Music Video". Capital FM. October 16, 2012. Retrieved October 3, 2013.
- Frith, Holly (September 27, 2012). "One Direction Smash Justin Bieber's Record With 'Live While We're Young'". Entertainmentwise. Retrieved October 3, 2013.
- Fowler, Tara (May 6, 2012). "Justin Bieber's 'Boyfriend' breaks Vevo record for single-day views". Digital Spy. Retrieved October 3, 2013.
- "Rihanna's 'Where Have You Been' Music Video Breaks Nicki Minaj's VEVO Record". Capital FM. May 4, 2012. Retrieved October 3, 2013.
- "Nicki Minaj's 'Stupid Hoe' Breaks VEVO Record". December 20, 2012. Retrieved January 20, 2012.
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