The Travel and Tourism Competitiveness Report was first published in 2007 by the World Economic Forum (WEF). The index measures the attractiveness of a country as a place to develop business in the travel and tourism industry, rather than a country's attractiveness as a tourist destination. The report ranks countries according to the Travel and Tourism Competitiveness Index (TTCI). The TTCI scores from 1 to 6 the performance of a given country in each specific subindex. The overall index is made of three main subindexes: (1) regulatory framework; (2) business environment and infrastructure; and (3) human, cultural, and natural resources. The report also includes country profiles with key indicators from the World Bank, the World Tourism Organization and the World Travel and Tourism Council. From the 2021 report, WEF publishes the Travel and Tourism Development Index (TTDI) as an evolution of the TTCI.
Variables
For the 2008 index, each of the three main subindexes is made of the scoring of the following 14 variables, called pillars in the TTC Report. Several changes were introduced in the 2008 TTCI in the definition of the variables as compared to the definitions of the 2007 TTCI. First, the “environmental regulation” pillar was improved with help from the IUCN and the UNWTO, and for the 2008 index was renamed the “environmental sustainability” pillar to “better reflect its components and to capture the increasingly recognized importance of sustainability in the sector’s development.” Second, the original pillar “natural and cultural resources” was divided into two separate subcomponents: “natural resources” and “cultural resources”, thus, allowing to differentiate those countries which do not necessarily have the same strengths or weaknesses in these two different resources. In general, the model was improved with better data and new concepts were introduced. The 2009 and 2011 reports kept the same 14 variables.
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| Pillars by Subindexes (–2013) | ||
|---|---|---|
| Regulatory framework | Business environment and infrastructure | Human, cultural, and natural resources |
| Policy rules and regulations | Air transport infrastructure | Human resources |
| Environmental sustainability | Ground transport infrastructure | Affinity for Travel & Tourism |
| Safety and security | Tourism infrastructure | Natural resources |
| Health and hygiene | Information and Communications Techn. infrastr. | Cultural resources |
| Prioritization of Travel and Tourism | Price competitiveness in T&T industry | |
2023 ranking
Top 30 countries:
USA 5.24
Spain 5.18
Japan 5.09
France 5.07
Australia 5.00
Germany 5.00
United Kingdom 4.96
China 4.94
Italy 4.90
Switzerland 4.81
Canada 4.81
Portugal 4.78
Singapore 4.76
South Korea 4.74
Austria 4.65
Netherlands 4.64
Denmark 4.63
United Arab Emirates 4.62
Sweden 4.57
Finland 4.52
Greece 4.52
Indonesia 4.46
Belgium 4.45
Ireland 4.44
New Zealand 4.41
Brazil 4.41
Poland 4.40
Luxembourg 4.40
Turkey 4.39
Cyprus 4.37
2021 ranking
Top 30 countries:
- Japan 5.2
- USA 5.2
- Spain 5.2
- France 5.1
- Germany 5.1
- Switzerland 5
- Australia 5
- United Kingdom 5
- Singapore 5
- Italy 4.9
- Austria 4.9
- China 4.9
- Canada 4.9
- Netherlands 4.9
- South Korea 4.8
- Portugal 4.8
- Denmark 4.7
- Finland 4.7
Hong Kong 4.6- Sweden 4.6
- Luxembourg 4.6
- Belgium 4.6
Iceland 4.5- Ireland 4.5
- United Arab Emirates 4.5
Czech Republic 4.5- New Zealand 4.5
- Greece 4.5
Estonia 4.4- Poland 4.4
2019 ranking
Top 30 countries:
- Spain 5.4
- France 5.4
- Germany 5.4
- Japan 5.4
United States 5.3- United Kingdom 5.2
- Australia 5.1
- Italy 5.1
- Canada 5.1
Switzerland 5.0- Austria 5.0
- Portugal 4.9
- China 4.9
- Hong Kong 4.8
- Netherlands 4.8
- South Korea 4.8
- Singapore 4.8
- New Zealand 4.7
Mexico 4.7- Sweden 4.6
- Denmark 4.6
Norway 4.6- Luxembourg 4.6
- Belgium 4.5
- Greece 4.5
- Ireland 4.5
Croatia 4.5- Finland 4.5
Malaysia 4.5- Iceland 4.5
2017 ranking
Top 30 countries
- Spain 5.43
- France 5.32
- Germany 5.28
- Japan 5.26
- United Kingdom 5.20
- United States 5.12
- Australia 5.10
- Italy 4.99
- Canada 4.97
- Switzerland 4.94
- Hong Kong 4.86
- Austria 4.86
- Singapore 4.85
- Portugal 4.74
- China 4.72
- New Zealand 4.68
- Netherlands 4.64
- Norway 4.64
- South Korea 4.57
- Sweden 4.55
- Belgium 4.54
- Mexico 4.54
- Ireland 4.53
- Greece 4.51
- Iceland 4.50
- Malaysia 4.50
- Brazil 4.49
- Luxembourg 4.49
- United Arab Emirates 4.49
Taiwan 4.47
2015 ranking
Top 30 countries:
- Spain 5.31
- France 5.24
- Germany 5.22
- United Kingdom 5.12
- United States 5.12
- Switzerland 4.99
- Australia 4.98
- Italy 4.98
- Japan 4.94
- Canada 4.92
- Singapore 4.86
- Austria 4.82
- Hong Kong 4.68
- Netherlands 4.67
- Portugal 4.64
- New Zealand 4.64
- China 4.54
- Iceland 4.54
- Ireland 4.53
- Norway 4.52
- Belgium 4.51
- Finland 4.47
- Sweden 4.45
- United Arab Emirates 4.43
- Malaysia 4.41
- Luxembourg 4.38
- Denmark 4.38
- Brazil 4.37
- South Korea 4.37
- Mexico 4.36
- Greece 4.36
2013 ranking
Top 30 countries:
- Switzerland 5.66
- Germany 5.39
- Austria 5.39
- Spain 5.38
- United Kingdom 5.38
- United States 5.32
- France 5.31
- Canada 5.28
- Sweden 5.24
- Singapore 5.23
- Australia 5.17
- New Zealand 5.17
- Netherlands 5.14
- Japan 5.13
- Hong Kong 5.11
- Iceland 5.10
- Finland 5.10
- Belgium 5.04
- Ireland 5.01
- Portugal 5.01
- Denmark 4.98
- Norway 4.95
- Luxembourg 4.93
Malta 4.92- South Korea 4.91
- Italy 4.90
Barbados 4.88- United Arab Emirates 4.86
- Cyprus 4.84
- Estonia 4.82
2011 ranking
Top 30 countries:
- Switzerland 5.68
- Germany 5.60
- Austria 5.41
- France 5.41
- Sweden 5.34
- United States 5.30
- United Kingdom 5.30
- Spain 5.29
- Canada 5.29
- Singapore 5.23
- Iceland 5.19
- Hong Kong 5.19
- Australia 5.15
- Netherlands 5.13
- Luxembourg 5.08
- Denmark 5.05
- Finland 5.02
- Portugal 5.01
- New Zealand 5.00
- Norway 4.98
- Ireland 4.98
- Japan 4.94
- Belgium 4.92
- Cyprus 4.89
- Estonia 4.88
- Malta 4.88
- Italy 4.87
- Barbados 4.84
- Greece 4.78
- United Arab Emirates 4.78
2009 ranking
Top 20 countries:
- Switzerland 5.68
- Austria 5.46
- Germany 5.41
- France 5.34
- Canada 5.32
- Spain 5.29
- Sweden 5.28
- United States 5.28
- Australia 5.24
- Singapore 5.24
- United Kingdom 5.22
- Hong Kong 5.18
- Netherlands 5.09
- Denmark 5.08
- Finland 5.07
- Iceland 5.07
- Portugal 5.01
- Ireland 4.99
- Norway 4.97
- New Zealand 4.94
2008 ranking
Top 20 countries:
- Switzerland 5.63
- Austria 5.43
- Germany 5.41
- Australia 5.34
- Spain 5.30
- United Kingdom 5.28
- United States 5.28
- Sweden 5.27
- Canada 5.26
- France 5.23
- Iceland 5.16
- Finland 5.11
- Denmark 5.10
- Hong Kong 5.09
- Portugal 5.09
- Singapore 5.06
- Norway 5.05
- Netherlands 5.01
- New Zealand 4.96
- Luxembourg 4.95
References
- Jennifer Blanke and Thea Chiesa, ed. (2007). "The Travel & Tourism Competitiveness Report 2007" (PDF). World Economic Forum, Geneva, Switzerland. Retrieved 2009-03-04.
- ^ "Travel & Tourism Development Index 2021 - Rebuilding for a Sustainable and Resilient Future" (PDF). World Economic Forum. May 2022.
- ^ Jennifer Blanke and Thea Chiesa, ed. (2008). "Travel & Tourism Competitiveness Report 2008" (PDF). World Economic Forum, Geneva, Switzerland. Retrieved 2009-03-04.
- Blanke and Chiesa (2008), Executive Summary, pp. xiv
- Jennifer Blanke and Thea Chiesa, ed. (2009). "Travel & Tourism Competitiveness Report 2009". World Economic Forum, Geneva, Switzerland. Retrieved 2009-03-04.
- ^ Jennifer Blanke and Thea Chiesa, ed. (2011). "Travel & Tourism Competitiveness Report 2011" (PDF). World Economic Forum, Geneva, Switzerland. Retrieved 2011-03-14.
- "Travel & Tourism Development Index 2024".
- "The Travel & Tourism Competitiveness Report 2019". World Economic Forum. September 2019.
- "The Travel & Tourism Competitiveness Report 2017" (PDF). World Economic Forum. April 2017.
- "The Travel & Tourism Competitiveness Report 2015" (PDF). World Economic Forum. May 2015.
External links
| Lists of countries by tourism rankings | |
|---|---|
