 | |
 Nestlé Purina Petcare's Headquarters | |
| Company type | Subsidiary |
|---|---|
| Industry | Pet food |
| Predecessors |
|
| Founded | December 12, 2001; 23 years ago (2001-12-12) St. Louis, Missouri, US |
| Headquarters | 800 Chouteau Ave, St. Louis, Missouri, US |
| Area served | Worldwide |
| Key people |
|
| Products |
|
| Brands |
|
| Revenue | $11.2 billion (2013) |
| Number of employees |
|
| Parent | Nestlé S.A. |
| Website | purina |
Nestlé Purina PetCare (/pjʊˈriːnə/), or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally (the first being Mars Petcare) and the largest in the United States.
Corporate history
Origins
In 1894, William H. Danforth partnered with George Robinson and William Andrews, as they entered the business of feeding farm animals by founding the Purina Mills in St. Louis, Missouri. The name was changed to Ralston Purina in 1902. This was the same year, 1902 when Ralston Purina built its first building at the current headquarters, 800 Chouteau Ave, St. Louis, Missouri. Nestlé Purina PetCare was formed in December 2001, when Nestlé acquired Ralston Purina for $10.3 billion and merged it with Nestlé's pet food business, Friskies PetCare Company. Ralston had marketed the Dog Chow, Cat Chow and Pro Plan pet food brands, while Nestlé produced Friskies and Alpo brand pet foods.
The merger was opposed by consumer advocates, such as the Consumer Federation of America, due to anti-trust concerns. The two companies combined would become the largest pet food brand by market share with a 45 percent share of the cat food market. The Federal Trade Commission approved the merger after the Meow Mix and Alley Cat brands from Ralston were sold to J.W. Childs Equity Partners, creating the separate Meow Mix Company. Ralston's St. Louis, Missouri location was chosen as the new company's North American headquarters.
Early history
Nestlé Purina PetCare continued integrating the two companies through 2002. It cut back dry dog food manufacturing at facilities inherited from Friskies PetCare Company in Jefferson, Wisconsin, St. Joseph, Missouri and Arden Hills, Minnesota, then moved those operations to manufacturing facilities acquired from Ralston. Expanded manufacturing facilities were planned in Dunkirk, New York and the St. Joseph location was later expanded for wet-food production. In Asia, it shifted from a "dealer system" to managing its distribution. In 2004, Nestlé Purina merged its North American and Latin America operations into a Nestlé Purina PetCare Americas division.
Nestlé Purina Petcare grew from about 11 percent of Nestlé's revenues in 2001, to one-third by 2005. By 2006, it was the largest market-share holder in the pet food industry with 32 per cent of the market.
Recent history
By 2009, Purina was one of Nestlé's fastest-growing divisions, due to an increasing willingness by consumers to spend more money on pet care. In 2008, it formed a separate company called PurinaCare with headquarters in San Antonio, Texas that sold pet insurance. PetCare was later acquired by Pethealth Inc. in 2013. By 2009 Purina had also introduced pet litter products and built new manufacturing facilities in Russia and Thailand. Its Colorado plant built the largest privately owned solar panel system in the state. In September 2010, Nestlé reached an agreement to acquire Waggin' Train, a producer of pet treats with $200 million in annual revenues.
In 2013, Nestlé Purina PetCare acquired the pet adoption website Petfinder. The following year it acquired Zuke's, a producer of cat and dog treats. From 2010 to 2012, Nestlé expanded its manufacturing operations in Australia, Hungary and Germany. It also implemented the company's largest solar panel farm at its facilities in Atlanta, Georgia. In April 2014, Nestlé Purina PetCare opened the first cat café in the US.
In February 2019, the company announced plans to spend $115 million to expand its factory in Bloomfield, Missouri, to support the demand for Tidy Cats. In November, the company invested $320 million in an old textile factory in Hartwell, Georgia.
In April 2020, Nestlé Purina PetCare acquired Lily's Kitchen, a UK-based natural pet food brand.
In November 2020, Purina announced Nina Leigh Krueger as the new company CEO. Krueger is the first female CEO of Nestlé Purina PetCare for the Americas. Purina's president and CEO, Nina Kruneger was named Chair of Pet Food Institute in 2023.
In October 2022, Purina announced the opening of its new facility in Rayong, Thailand. Also in October, Purina celebrated the completion of expansion at its local factory in Clinton, Iowa which would bring about other new 96 positions.
Later in November, Nestlé Purina PetCare announced its alliance with Riceland Foods to work on encouraging Riceland farm members to cultivate and grow rice with sustainable techniques starting in 2023. The same year, Purina announced its partnership with pet-care startups from Europe and North Africa to meet the demands of more sustainable solutions for the well-being of pets. Also in 2022, Purina reported the launch of its new full-range pouch packages that are designed to be recycled. The pet food company seeks to achieve 100% recyclable or reusable packaging on the global level.
In 2023, it was announced that Purina's portfolio specifically entailed dry dog food (30%), wet dog food (4%), dry cat food (19%), wet cat food (32%) and other pet nutrition products (15%). In February 2023, Purina reported its plan to acquire Red Collar Pet Foods' pet treats factory in Miami.
In October 2023, Purina announced the opening of two new production units at its factory in Hungary.
In 2024, Purina PetCare invested €472 million to open a pet food factory in Mantua, Italy. It also opened a new facility in Eden. Later, in May, Purina invested $220 million to stimulate production in Mexico.
Legal issues
In May 2014, Nestlé Purina PetCare began a legal dispute with Blue Buffalo regarding its advertising practices. Blue Buffalo advertised that its products contain no meat byproduct or corn, whereas Purina said independent lab tests confirmed that they do. Blue Buffalo made similar allegations against Purina in a counter-suit less than a week later. It also alleged Purina was engaging in what it characterized as a "smear campaign". The National Advertising Review Board and the Advertising Self-Regulatory Council found that Blue Buffalo's advertising was misleading and its claims that competitors were hiding information about their ingredients were unsubstantiated. Blue Buffalo said it disagreed but would obey the ruling.
In 2015, after a dog died and others got sick, a class-action lawsuit was filed against Purina alleging that the company's Beneful brand of dog food contained propylene glycol and mycotoxins produced by mould found in grains – grain being a major ingredient in Beneful. The lawsuit was unsuccessful when the judge ruled that the plaintiff's attorneys did not prove that the food caused the dogs' illnesses, and the dog's death was found to have been caused by a heart tumour.
In April 2017, another lawsuit, regarding Purina's Beggin' line of dog treats and the accusation that its advertising fooled consumers into thinking that it was full of bacon, was dropped.
Recalls
In 2005, Nestlé Purina Petcare voluntarily recalled all of its dry pet food produced from a plant in La Encrucijada, Venezuela after an internal investigation verified contaminants that were causing illnesses in pets. According to Fortune Magazine, in 2007 the pet food market "plunged into turmoil" due to the widespread discovery of contaminated ingredients. During this period, Nestle Purina voluntarily recalled some of its Alpo Prime Cuts in Gravy products in the US that contained wheat gluten from China contaminated with melamine.
In August 2013 Purina recalled some of its Purina ONE Beyond dog food, because of one bag that was found to contain salmonella. In 2012 a consumer sued Nestlé Purina PetCare when his pet died after eating Waggin' Train treats. The Food and Drug Administration received more than 900 reports from grieving pet owners that alleged the treatment was causing illness or death in their pets due to chicken products from China. The FDA had issued warnings regarding these ingredients, but lab tests repeatedly confirmed there were no contaminants. Later that year, another consumer started a petition on Change.org asking retailers to voluntarily stop carrying the product. The petition attracted 60,000 signatures. The following year, Waggin' Train and Canyon Creek dog treats were voluntarily taken off the market temporarily after the New York State Department of Agriculture and Markets identified trace amounts of antibiotic residue, which is allowed in Europe and China, but not approved in the US. In early 2014, a $6.5 million settlement was reached, pending approval by the court. According to The Washington Post, the company later re-introduced the brands after "revamping its manufacturing process and overhauling its supply chain".
Products and services
According to a SWOT analysis by MarketLine, Nestlé Purina PetCare's pet food brands that contribute substantially to revenue include Purina, Purina Dog Chow, Friskies, Purina Beneful and Purina One. Some brands, such as Friskies are intended for budget shoppers, while others like Purina One and Beneful cost more and are for health or ingredient-conscious consumers. Purina One has been its fastest-growing brand.
The company introduced an appetiser cat food, Fancy Feast Appetizers, in 2009. A Purina Pro Plan line for senior dogs was introduced in 2010. It contains medium-chain triglycerides (MCTs) for brain function and whole grains for digestion. A grain-free product, Purina ONE Beyond, was introduced in 2011. Purina Pro Plan Sport, which contains extra fat and protein and is intended for athletic dogs, was made available in 2013. In 2014, Purina introduced a product for the growing Brazilian market called Ravena, which used locally available ingredients, such as acerola and jabuticaba fruits. Purina-branded accessories, such as training pads, beds, leashes and cleaners began being sold in 2011 under the Purina PetGear name through brand licensing agreements with other manufacturers.
Purina's significant brands and product lines include:
|
|
Marketing and advertising
In the mid-1970s, the Purina Cat Chow brand launched the "Chow-Chow-Chow" advertising campaign, variations of which would run for the next 20 years. The television commercials featured cats seemingly dancing the cha-cha-cha, through a post-production and editing trick that involved rapidly playing the film forward and backward, giving the humorous illusion of the cats dancing as they walked or ran in time with the music. The earliest such spots featured character actress Patsy Garrett, who would appear in several other Cat Chow spots as an official spokesperson for many more years.
In 2006, Nestlé Purina Petcare introduced a sponsored email application, Doggie-Mail, that could send messages online through a talking dog. In 2009, it sponsored the PawNation.com site developed by AOL, which hosted crowd-sourced pet videos, tips, Q&As and other content about pet ownership. Purina also sponsored Martha Stewart's pet tips site, Living Omnimedia. The company introduced an advertising campaign for the Alpo brand with the slogan "Real dogs eat meat". In the ad, over-pampered pets were "rescued" and fed Alpo, implying that pets needed to stay in touch with their primal nature by eating real meat. In 2009, it released a free iPhone app called "petcentric places" that allows users to map local pet-related locations, like dog parks or pet-friendly hotels. In 2010, Purina released a branded Facebook game called Purina Pet Resort, where players manage a virtual pet resort.
In 2011, Nestlé Purina PetCare became the official sponsor of the Westminster show hosted by the American Kennel Club. The company introduced a competition for pet owners to win a part-time job earning $50,000 annually to travel with their cat, interview other pet owners and write for the Purina website. Nestle Purina also produced television advertisements intended for Austria that had audio effects only pets could hear. It was the first set of advertisements targeting pets directly, rather than their owners.
In 2012, Purina and another Nestlé business, Jenny Craig, jointly created "Project: Pet Slim Down", an online program intended to help pets and pet owners lose weight together. Grumpy Cat became a "spokescat" for the Friskies brand in late 2013. In 2013, Purina featured ads during the Westminster Show that featured crowd-sourced videos submitted to Purina in response to the question "How is Your Dog Great?"
Operations
Headquarters
Nestlé Purina PetCare is operated as a subsidiary of Nestlé. It is headquartered in St Louis, Missouri and has operations in North America, Asia, Africa, Europe, Latin America and Oceania. There are sixteen buildings on 50 acres at its headquarters, including a 15-story main tower, four-story research facility built in 2010 and a Learning and Training centre built in 2011. In 2010, Purina built the $10 million Purina Event Center for dog shows and competitions. Nestlé Purina Petcare sponsors various charitable activities, such as the Pet Care Pride Day annual event where employees do volunteer work. Employees are allowed to bring their pets to work. The company has on-site gyms, physical fitness trainers, medical care, and an employee turnover of approximately 5 per cent. NestlePurina also has its in-house creative agency called, CheckMark. Purina's St Louis headquarters houses between 2,500 and 3000 employees and also houses IT and auditing departments as part of Nestle Shared Services.
Statistics
As of 2005, Purina PetCare was Nestlé's second most profitable division behind pharmaceuticals. It was the largest pet food manufacturer by market share in the US and the second-largest in Europe. As of 2012, globally Purina has a 23.1 per cent share of the pet food market, while its largest competitor, Mars, has a 23.4 per cent share. According to a Research and Markets report, competition between Nestlé and Mars has been "fierce."
In 2010, Nestlé Purina PetCare won the Malcolm Baldrige National Quality Award based on organizational and manufacturing performance. Its manufacturing operations have continuously reduced the amount of materials used in packaging, increased the recycling of waste products and reduced water usage, in addition to installing solar panels to produce electricity for its offices and facilities. In 2011, Nestlé Purina PetCare was ranked as one of the 11 most sustainable companies in Two Tomorrow's annual ranking. As of 2014, it has 19 manufacturing plants.
In 2021, Purina PetCare enabled Nestlé to reach its highest sales in five years. During the pandemic, consumers tended to buy petcare supplements.
In FY21, Purina PetCare's annual revenue reached US$16.903 billion. By the start of 2022, Purina PetCare's sales witnessed an increase of nearly 14%. Indeed, Purina PetCare sales grew each quarter in 2022. In that year, Purina managed to rise and eventually lead to Nestlé's expansion worldwide. Also, Purina PetCare accounted for 90% of Nestlé's online pet sales in 2022. For instance, Purina's sales underwent a double-digit growth in China due to sales in online commerce and pet speciality. Accordingly, Purina's sales in FY22 reached $19.385 billion and its organic growth attained 14.5%. It was announced in 2023 that North America and Europe were still Purina's 'largest segments'.
In January 2023, Purina was the largest pet care company in the US. The same year, in March, it was announced that Purina PetCare was the second largest category of Nestlé, following coffee, and had the largest market share in the U.S. During the first three months of 2023, Purina PetCare sales were US$5,267 million. Accordingly, Purina remained the "largest contributor" to Nestlé's organic growth. Dry dog food, dry cat food and wet cat food make up 80% of Purina's sales. Purina PetCare's performance during the first half of 2023, contributed the most to Nestlé as its sales from January to June reached US$10,799.
See also
- W. Patrick McGinnis, former president and CEO (2001–2015), then non-executive chairman (2015–2017)
References
- 2013 Annual report (PDF), Nestlé, retrieved October 1, 2014
- "Origin of Purina". Purina.
- "800 Chouteau Avenue, St. Louis, MO | Office Building". www.commercialcafe.com. Retrieved February 20, 2023.
- ^ Scott, David (December 13, 2001). "Nestle Completes Deal to purchase Ralston Purina". Associated Press. Retrieved August 27, 2014.
- ^ Joyce, Amy (December 12, 2001). "FTC Clears Nestlé to Buy Ralston Purina; Combined Company Will Dominate Worldwide Pet-Food Market". The Washington Post. Archived from the original on September 24, 2015. Retrieved August 28, 2014.
- Elliott, Stuart (July 8, 2003). "A new pitch for cat food is based on celebrating Fluffy's inner beast". The New York Times. Retrieved September 1, 2014.
- Kozol, Greg (March 6, 2002). "Friskies adjusts after merger". St. Joseph News-Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- "Wall Street Probe Expands Past Merrill". The Capital Times. April 11, 2002. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- "Friskies will close St. Joseph facility; 120 jobs lost". St. Joseph News-Press. April 9, 2002. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- Braude, Norma (February 21, 2002). "IDA OKs Sales of Land for Nestlé Purina Expansion". The Buffalo News. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- "Nestle Purina PetCare plans $36 million expansion in St. Joe". St. Joseph News-Press. July 20, 2006. Archived from the original on March 28, 2015. Retrieved September 1, 2014.
- Rungfapaisarn, Kwanchai (August 1, 2002). "Nestle to scrap Purina unit's dealer network". The Nation. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- "Nestle Consolidates Pet-Products Units in St. Louis". Knight Ridder/Tribune Business News. May 1, 2004. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- ^ Feldstein, Mary Jo (February 20, 2005). "Purina PetCare recalls pet food made in Venezuela". St Louis Post-Dispatch. Archived from the original on September 24, 2015.
- Marion Nestle (August 16, 2008). Pet Food Politics: The Chihuahua in the Coal Mine. University of California Press. p. 17. ISBN 978-0-520-94198-4. Retrieved September 2, 2014.
- ^ Mulier, Thomas (October 25, 2009). "Purina Buoys Nestle, Defies Slump as Households Put Pets First". Bloomberg. Retrieved September 2, 2014.
- "PurinaCare Insurance picks San Antonio for corporate headquarters". San Antonio Business Journal. June 9, 2008. Retrieved September 2, 2014.
- "Pethealth plans to acquire certain assets of PurinaCare". DVM360 MAGAZINE. May 1, 2013. Archived from the original on December 30, 2017. Retrieved September 2, 2014.
- Proctor, Cathy. "Nestlé Purina solar-power plant nothing to bark at". Denver Business Journal. Archived from the original on December 16, 2014. Retrieved September 2, 2014.
- Brown, Lisa (September 17, 2010). "Nestlé Purina completes Waggin' Train buy, names president". St. Louis Dispatch. Retrieved September 1, 2014.
- "Nestle to buy U.S. dog food company Waggin' Train". Reuters. September 10, 2010. Retrieved September 1, 2014.
- Salter, Jim (June 5, 2013). "Nestle Purina to purchase Petfinder". Associated Press. Retrieved September 1, 2014.
- Coleman-Lochner, Lauren; Boyle, Matthew (January 15, 2014). "Nestle Purina Completes Purchase of Pet-Treat Marketer Zuke's". Bloomberg BusinessWeek. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
- ^ "Nestlé Purina PetCare". WATT PetFood Industry. Retrieved September 3, 2014.
- "Nestle starts production at expanded west Hungary unit". Regional Today. April 11, 2013. Archived from the original on December 14, 2014. Retrieved September 2, 2014.
- "Nestlé Hungária begins production at new HUF 10bln plant in Western Hungary". Budapest Business Journal. July 7, 2011. Retrieved September 2, 2014.
- Lanks, Belinda (April 25, 2014). "The Nation's First Cat Cafe Comes to New York". Bloomberg BusinessWeek. Archived from the original on April 26, 2014. Retrieved September 2, 2014.
- Harris, Andrew (April 19, 2012). "Nestle Purina Sued Over Dog Treats Owner Says Are Deadly". Bloomberg. Retrieved September 2, 2014.
- Barr, Diana (February 21, 2019). "Purina to spend $115M on Missouri plant expansion". St. Louis Business Journal.
- Pierre, Kathy. "New Nestle Purina Factory in Hartwell, Georgia to create jobs in Upstate SC". Independent Mail. Retrieved June 10, 2020.
- Barr, Diana (April 1, 2020). "Nestlé Purina PetCare buys U.K. natural pet food brand". St. Louis Business Journal.
- PetCare, Nestlé Purina. "Nestlé Purina PetCare Announces Leadership Transition". www.prnewswire.com. Retrieved April 6, 2021.
- Greenbaum, Kurt (November 5, 2020). "From intern to CEO: Nina Leigh Krueger named first woman to lead Nestlé Purina PetCare". Olin Blog. Retrieved April 6, 2021.
- "Nestlé Purina President and CEO Appointed Chair of Pet Food Institute". Pet Product News. January 10, 2023. Retrieved January 11, 2023.
- "Nestlé Purina invests millions into new facility". Pet Food Processing. October 6, 2022. Retrieved April 8, 2023.
- "Purina celebrates completion of $156 million factory expansion in Clinton, Iowa". PR Newswire. Retrieved June 9, 2023.
- "Riceland Foods, Nestlé Purina PetCare partner on sustainability practices". Talk Business & Politics. Retrieved May 19, 2023.
- "Purina joins sustainability program". Pet Food Processing. Retrieved May 19, 2023.
- "Nestlé Purina PetCare's Unleashed partners with pet startups on alternative proteins, more". Food Engineering. May 5, 2022. Retrieved April 8, 2023.
- ^ "Purina debuts recyclable packaging". Pet Food Processing. Retrieved October 4, 2023.
- ^ "Purina commits billions in pet food R&D, production to foster growth". Pet Food Processing. Retrieved June 1, 2023.
- "Purina Announces Planned Acquisition of Red Collar Pet Foods' Treats Factory in Miami, Oklahoma". Yahoo! Finance. February 7, 2023.
- "Nestlé expands pet-food production in Hungary". Just Food. Retrieved December 14, 2023.
- "Nestlé to invest €472 million in Italian pet food factory". Petfood Industry. Retrieved July 11, 2024.
- "Nestlé Purina Opens $450M Pet Food Plant". Powder Bulk Solids. Retrieved July 11, 2024.
- "Nestle Purina opens new facility in Eden". Fox8. Retrieved July 11, 2024.
- "Nestlé Purina invests $220 million to boost production in Mexico". Petfood Industry. Retrieved July 10, 2024.
- "Nestlé: investissement dans une usine Purina au Mexique". ABC Bourse. Retrieved July 11, 2024.
- Salter, Jim (May 6, 2014). "Nestle Purina sues over pet food competitor claims". Associated Press. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
- "Legal battle over pet food ingredients escalates". Bloomberg BusinessWeek. Associated Press. May 14, 2014. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
- ^ Barrett, Paul (July 24, 2014). "Dog Food Fight! Purina Says Blue Buffalo Is 'Built on Lies'". Bloomberg BusinessWeek. Archived from the original on July 26, 2014. Retrieved September 1, 2014.
- ^ Barrett, Paul (August 26, 2014). "Pet Food Fight: Ad Industry Review Board Smacks Blue Buffalo". Bloomberg BusinessWeek. Archived from the original on August 26, 2014. Retrieved September 2, 2014.
- Silva, Daniella (February 24, 2015). "Lawsuit Claims Purina's Beneful Is Poisoning, Killing Dogs". NBC News. Retrieved February 25, 2015.
- Hernandez, Jodi; Fernandez, Lisa. "Dogs Were "Poisoned": Discovery Bay Man Sues Purina After His Dogs Die, Get Sick". NBC. Retrieved February 27, 2015.
- "Court: Lawsuit Failed To Show That Purina's Beneful Sickened Thousands Of Dogs". consumerist.com. November 18, 2016. Retrieved June 25, 2019.
- "Nestle Purina 'Beggin' dog treat lawsuit is scrapped". Reuters. April 13, 2017. Retrieved April 26, 2017.
- Olson, Elizabeth (May 28, 2014). "Pet food wars: David v. Goliath edition". Retrieved September 2, 2014.
- Verrinder, Matthew. "dog, cat owners worry over recall of food brands". Associated Press. Retrieved August 27, 2014.
- Bridges, Andrew. "Pet food recall grows to include first dry products". Associated Press. Retrieved August 27, 2014.
- Dilworth, Dianna (November 5, 2007). "Contaminated pet food recall once again expands". CTV News. Retrieved September 1, 2014.
- "Purina recalls some dog food for salmonella risk". Bloomberg BusinessWeek. August 30, 2013. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
- Harris, Andrew (April 19, 2012). "Nestle Purina Sued Over Dog Treats Owner Says Are Deadly". Archived from the original on April 28, 2012. Retrieved September 2, 2014.
- ^ "Grieving pet owners take jerky treat fight to the stores". ABC News. September 27, 2012. Retrieved September 2, 2014.
- Galli, Cindy (May 23, 2012). "Chinese Pet Treats Linked to 900 Dog Deaths, Illnesses". ABC News. Retrieved October 2, 2014.
- "Purina, Milo's Kitchen pulling some dog treats". Associated Press. January 9, 2013. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
- Aleccia, Jonel (May 30, 2014). "Jerky Pet Treat Deal: Makers Agree to $6.5 Million Fund". Retrieved September 2, 2014.
- Brady, Dennis (March 29, 2014). "Chasing the toxic culprit". The Washington Post. p. A.1.
- ^ "Nestle Purina PetCare Company SWOT Analysis". MarketLine. June 2013.
- ^ Feldstein, Mary Jo (January 14, 2005). "Pet food makers try to catch high-end market while appealing to budget shoppers". St Louis Post-Dispatch. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- ^ Tyya Turner (July 2007). Vault Guide to the Top Consumer Products Employers. Vault Inc. p. 261. ISBN 978-1-58131-404-5.
- Brown, Lisa (July 18, 2010). "Fancy Feast treats make Nestle Purina the cats' meow". St. Louis Dispatch. Retrieved September 2, 2014.
- Alleyne, Richard (June 1, 2010). "Scientists claim you can teach an old dog new tricks if you feed them right". The Telegraph. Archived from the original on December 14, 2014. Retrieved September 2, 2014.
- "Nestle offers healthier Stouffer's meals". Associated Press. October 23, 2010. Retrieved September 2, 2014.
- Jarvis, Paul (January 11, 2013). "Nestle's Purina Targets Fitness Fans With New Dog Food Offering". Bloomberg BusinessWeek. Archived from the original on July 18, 2013.
- Boyle, Matthew (May 29, 2014). "Growl From Ipanema Lures Purina to Largest Dog Population". Bloomberg BusinessWeek. Archived from the original on November 26, 2014.
- Irwin, Tanya (July 29, 2011). "Purina Pet Gear Products Launch At Walmart, Others". MediaPost. Retrieved September 2, 2014.
- "Nestlé Purina Gets Pets in Gear By Becky Ebenkamp". Adweek. June 17, 2009. Retrieved September 2, 2014.
- "Dog Chow – Puppy Chow Recipes Filter". Purina. Retrieved June 10, 2020.
- "Patsy Garrett, 'Chow-Chow-Chow' Lady of Cat Food Commercials, Dies at 93". The Hollywood Reporter. January 16, 2015. Retrieved January 20, 2019.
- Elliott, Stuart (December 4, 2006). "A Letter From Three Dogs?". The New York Times. Retrieved September 2, 2014.
- "AOL Launches Pets Site". MediaPost. May 18, 2009. Retrieved September 2, 2014.
- "Purina Backs Martha Stewart Pet Site". MediaPost. March 16, 2009. Retrieved September 2, 2014.
- "Market Report: The dogness effect". Watt Petfood Industry. June 8, 2009. Retrieved September 2, 2014.
- Harnick, Chris (September 1, 2009). "Purina mobile initiative aims to pamper pets". Mobile Marketer. Retrieved September 2, 2014.
- Lukovitz, Karlene (August 16, 2010). "Purina Debuts Facebook Pet Resort Game". MediaPost. Retrieved September 2, 2014.
- Brown, Lisa (June 7, 2011). "Nestlé Purina nabs Westminster Kennel Club sponsorship". St. Louis Dispatch. Retrieved September 2, 2014.
- Yancey, Kitty (March 4, 2011). "Have a cat? Want $50,000 to travel?". USA Today. Retrieved September 2, 2014.
- Brown, Lisa (May 8, 2011). "Purina finalists vie at cat callbacks". St. Louis Dispatch.
- "Nestlé lance la première publicité pour chien". L'Express. October 4, 2011. Retrieved April 8, 2023.
- Kozol, Greg (September 30, 2011). "St. Joseph tied to ad aimed at dogs". St. Joseph News-Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- "Project: Pet Slim Down, Nestle-Jenny Craig Joint Venture, Aims To Help Pets And Owners Lose Weight". Reuters. January 9, 2012. Retrieved September 2, 2014.
- Salter, Jim (September 17, 2013). "Cheer up, Grumpy Cat: You have an endorsement deal". Associated Press. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
- Irwin, Tanya (February 12, 2013). "Purina Debuts Spot During Westminster Show". MediaPost. Retrieved September 2, 2014.
- ^ "Purina PetCare made up 35% of Nestle's global e-commerce in 2022". Petfood Industry. May 18, 2023. Retrieved May 19, 2023.
- ^ "Nestlé Purina Careers | 360° St. Louis Campus Tour – YouTube". www.youtube.com. Retrieved August 25, 2020.
- Scherer, Ray (August 5, 2010). "Nestle Purina plans 'cat hotel'". St. Joseph News-Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- ^ "Nestlé Purina PetCare – Best Places to Work Winner: Large Companies". St. Louis Business Journal. March 15, 2013. Retrieved September 2, 2014.
- Volkmann, Kelsey (July 15, 2010). "Nestlé Purina PetCare to build $15M addition to HQ". St. Louis Business Journal. Retrieved September 2, 2014.
- Salter, Jim (August 19, 2010). "Purina center launch aided by top dogs". Associated Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- Weston, Alonzo (May 21, 2008). "Nestle employees take half a day to help others". St. Joseph News-Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
- Marion Nestle; Malden Nesheim (May 11, 2010). Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. Simon and Schuster. p. 49. ISBN 978-1-4391-6644-4.
- Coleman-Lochner, Lauren (April 9, 2014). "Mars to Buy P&G Pet-Food Brands for $2.9 Billion in Cash". Bloomberg. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
- "Nestlé SA in Pet Care (World)". Euromonitor International. November 2013. Retrieved September 3, 2014.
- Phillips-Donaldson, Debbie (March 7, 2011). "Nestlé Purina: building on a tradition of trust". Watt Petfood Industry. Archived from the original on February 23, 2015. Retrieved September 2, 2014.
- "How Nestlé Purina PetCare earned the Malcolm Baldrige Award". WATT Pet Food Industry. March 7, 2011. Retrieved September 2, 2014.
- "Heroes of the Planet – Nestlé Purina PetCare". St. Louis Dispatch. October 26, 2012. Retrieved September 2, 2014.
- Phillips-Donaldson, Debbie (October 27, 2011). "Nestle Purina's parent company ranks among top 'green' firms". WATT Pet Food Industry. Retrieved September 2, 2014.
- Our locations, Nestle Purina Petcare, retrieved November 5, 2014
- ^ "Nestlé sales rise on petcare and vitamins boom during pandemic". Financial Times. Retrieved June 9, 2023.
- "Purina FY21 sales up US$1.7 bil, gaining market globally". Petfood Industry. February 22, 2022. Retrieved April 20, 2023.
- ^ "Purina PetCare pet food sales up 14% so far in 2022". Petfood Industry. October 24, 2022. Retrieved April 8, 2023.
- ^ "Nestle Purina PetCare performance by geographic region in 2022". Petfood industry. March 22, 2023. Retrieved April 8, 2023.
- "Purina sees pet food sales potential in emerging markets". Petfood Industry. June 19, 2023. Retrieved June 22, 2023.
- "Nestlé Petcare implements new retail organization system". Petfood Industry. January 30, 2023. Retrieved April 20, 2023.
- "5 pet foods brands lead US market share, Purina tops". Petfood Industry. March 1, 2023. Retrieved April 12, 2023.
- ^ "Purina PetCare continues to lead Nestle growth in Q1 2023". Petfood Industry. April 26, 2023. Retrieved May 26, 2023.
- "3 pet food types account for 80% of Purina PetCare sales". Petfood Industry. Retrieved December 22, 2023.
- "Purina PetCare contributed most to Nestle H1 2023". Petfood Industry. July 27, 2023. Retrieved November 3, 2023.
- "Purina grows through cost inflation, capacity constraints". Pet Food Processing. Retrieved December 22, 2023.
- "Purina PetCare continues leading growth in Q3 2023". Petfood Industry. October 20, 2023. Retrieved November 3, 2023.
- "Board of Directors – Energizer Holdings". Energizer Holdings – Investors.
Notes
- Nestle Purina had 26 manufacturing facilities in 2012
External links
| Nestlé | ||||||
|---|---|---|---|---|---|---|
| Divisions |
|  | ||||
| Subsidiaries | ||||||
| Joint ventures | ||||||
| Other assets |
| |||||
| Brands | ||||||
| People | ||||||
| Related | ||||||
| Related articles | ||||||
| ||||||
