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Nestlé Nesquik

Product type	Breakfast cereal
Owner	Nestlé
Produced by	General Mills Nestlé
Country	United States Switzerland
Introduced	1999; 25 years ago (1999)
Website	nestle.com/nesquikcereal

Nesquik, also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between of the American company General Mills and the Swiss company Nestlé, and based on the popular Nesquik product line.

About

Nesquik Cereal was first introduced in the US in 1999. The cereal consists of small, 1 centimetre spheres of chocolate cereal. Nesquik Cereal is most similar to General Mills' Cocoa Puffs; it is also their most direct competitor. Nesquik Cereal is made with whole-grains and is thus a whole-grain cereal.

The cereal is currently available in 43 countries. In 2012, Cereal Partners discontinued its distribution of Nesquik Cereal from the US market for reasons unstated by the company. It is available in 30 grams, 375 grams, 590 grams, 700 grams package sizes. Most Nesquik Cereal is manufactured in France by Cereal Partners.

Ingredients

Cereal grains (whole grain wheat, maize semolina, rice flour), sugar, cocoa powder, dextrose, palm oil, salt, fat-reduced cocoa powder, trisodium phosphate; flavouring: vanillin; vitamins and minerals: vitamin C, niacin, pantothenic acid (B5), vitamin (B6), riboflavin (B2), thiamin (B1), folic acid (folacin), vitamin B12, calcium carbonate and iron.

Nutrition

Nutritional information for Nesquik Cereal per 100-gram serving:

• Energy: 379 kcal
• Protein: 7.3 grams
• Carbohydrates: 79.1 grams
• Sugar: 35 grams
• Fat: 3.8 grams
• Saturated fat: 1.6 grams
• Fibre: 5.1 grams
• Sodium: 0.2 grams

Advertising

Cereal Partners typically advertises Nesquik Cereal more aggressively in large markets. However, wherever it is marketed it is usually on children's television channels. Nesquik Cereal advertisements are heavily marketed towards children, though there have been several marketed to adults. Almost all of Nesquik Cereal ads are displayed via TV, and not the Internet or print. The ads directed towards children often depict an animal in a high energy state, as if it is having a sugar rush.

Cartoon Network partnership

In 2002, Nesquik Cereal signed a sponsorship deal with Cartoon Network which facilitated the creation of a Nesquik 'Tongue Twister' machine appearing with Quicky the Bunny in television advertising campaigns.

See also

• Cocoa Puffs
• Nesquik
• Chocapic
• Lion Cereal

References

1. Thompson, Stephanie (29 March 1999). "NesQuik Redux: Here Comes The Cereal". Brandweek. Archived from the original on 9 November 2014. Retrieved April 3, 2013.
2. "Making healthy breakfasts easier" (PDF). Nestlé. Retrieved April 2, 2013.
3. "Nestlé Cereals". Nestlé-Family. Archived from the original on 1 January 2013. Retrieved 30 May 2013.
4. "Nesquick Cereal — Snack Memory". Archived from the original on 2014-09-01. Retrieved 2014-09-01.
5. "Nesquik Cereal. (Briefs).(Brief Article)". Haymarket Business Publications LTD. 28 March 2002. Retrieved April 3, 2012.

External links

• Official website

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People	Günter Blobel Paul Bulcke Peter Brabeck-Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger
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Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020. Category Commons

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