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The range was introduced in 2001 as Flakes Plus. The original flavours were Fibre Plus, Muesli Flakes, Sports Plus, Sultanas 'n' Bran, and Lite Start. In 2002, the range was renamed simply Plus. In 2004, a new flavour, Crisp 'n' Crunchy, was introduced. In 2005, Fibre Plus and Sports Plus were renamed Fibre Mix and Sports Lift respectively. In 2006, Protein Mix was introduced, followed by Antioxidant Lift and Omega 3 Lift in 2007 and 2009 respectively.
In 2000, the face of Australian swimmer Ian Thorpe appeared on boxes of Sports Plus cereal.
Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020.
