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Breakaway

Product type	Digestive biscuit
Owner	Nestlé
Country	United Kingdom
Introduced	1970; 54 years ago (1970)
Discontinued	2024
Previous owners	Rowntree Mackintosh Confectionery (1970–1988)
Website	nestle.co.uk/breakaway

Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery. Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales.

Ingredients

Milk chocolate (52%) (sugar, cocoa butter, cocoa mass, dried whole milk, whey powder, vegetable fat, emulsifiers (soya lecithin, E476), flavouring), wheat flour, wholemeal (10%), vegetable fat, sugar, whole oatflour, coconut, invert sugar syrup, barley malt extract, raising agents (ammonium bicarbonate, sodium bicarbonate), salt.

Advertising

A mid-1970s British television commercial for the brand starred Eric Idle in a variation on his "Nudge Nudge" sketch from Monty Python's Flying Circus. Later stage performances of the original sketch included a comic reference to the commercial, as on the LP Monty Python Live at Drury Lane.

See also

• List of chocolate-covered foods
• List of chocolate bar brands

References

1. Middleton, Joe (8 February 2024). "Now it's not for girls or boys: Nestle ditches Yorkie biscuit bar". The Independent. Retrieved 8 February 2024.
2. "Nestlé axes classic Breakaway bar after 54 years". BBC News. 8 February 2024. Retrieved 8 February 2024.
3. United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
4. National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. Retrieved 2024-12-05.

External links

• Official website

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People	Günter Blobel Paul Bulcke Peter Brabeck-Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger
Related	Nestea European Championship Tour 1977 Nestlé boycott Nestlé Invitational Nestlé Rowntree F.C. Nestlé Smarties Book Prize Nestlé Tower Toll House cookies International Code of Marketing of Breast-milk Substitutes Nescafé Basement Maggi noodles safety concerns in India Freshly
Related articles	List of Nestlé brands Controversies of Nestlé
Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020. Category Commons

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