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Passatempo

Product type	Cookies
Owner	Nestlé
Country	Brazil
Introduced	1986; 38 years ago (1986) (as Divertidos) 1992; 32 years ago (1992) (as Passatempo)
Markets	Brazil

Passatempo is a Brazilian cookie brand belonging to Nestlé created in 1986. The brand was originally created under the name Divertidos being sold by the label of the now defunct subsidiary Biscoitos São Luiz and being known for its strong appeal to children.

Background

The brand's first cookies became known for being rectangular milk cookies with prints of cartoon characters such as Snoopy and Disney printed in caramel flavor. Starting in 1992, the brand was reformulated, at first themed with Teenage Mutant Ninja Turtles and later Dinosaurs, changing to its current name and also being sold as sandwich cookies consisting of two square-shaped biscuits filled with chocolate. After the end of São Luiz in 2002, the cookies began to be sold under the Nestlé label.

The brand also has animal mascots, originally starting with a monkey, but later also including an alligator, a zebra, a jaguar, an elephant and a bear. Other products were also created over time such as chocolate chip cookies in 2015 and a breakfast cereal brand in 2022.

Flavors

The sandwich cookie and wafers are known for being typically sold in chocolate and strawberry flavors. In 2017, the doce de leite flavor was launched for the cookie sandwich. In 2019 a limited strawberry flavor based on the Chambinho brand (also owned by Nestlé) was launched. In 2020, a collab took place with other Nestlé brands where the biscuit was sold in the flavors of the Baton and Galak chocolate brands.

Sponsorship

Between 2002 and 2003 Xuxa formed a partnership with the brand, even singing a jingle for the brand for her TV show Xuxa no Mundo da Imaginação.

References

1. Frozza, Fernanda. "Compra, mãe! Veja 100 guloseimas que marcaram sua infância".
2. Jr, Dalmir Reis. "Divertidos (São Luiz Nestlé) - 1990".
3. ^ "Nestlé lança Passatempo recheado sabor doce de leite". November 14, 2017.
4. "Passatempo (Família Dinossauros) - 1992". February 2013.
5. "Divertidos virou Passatempo". August 31, 2018.
6. Ferreira, Matheus (April 4, 2022). "Passatempo ganha edição Cereal".
7. "Biscoito Passatempo ganha sabor Chambinho". EmbalagemMarca. 19 August 2019. Retrieved October 23, 2023.
8. "Passatempo Ganha Versões Galak e Baton". August 28, 2020.

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Brands	Appliances BabyNes Dolce Gusto Nespresso Special.T SICAL Baby nutrition BabyNes Bear Brand Cerelac Gerber Nido Baking Libby's Toll House cookies Bottled water Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel Cereals Cheerios Chocapic Cinnamon Toast Crunch Cookie Crisp Corn Flakes Fitness Golden Grahams Golden Nuggets Lion Cereal Lucky Charms Milo Cereal Nesquik (cereal) Trix Shreddies Shredded Wheat Chocolate and desserts Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch Drifter Fox's Garoto Goobers Kit Kat Kit Kats in Japan Kohler Life Savers Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo Coffee and beverages Abuelita Alpine Acticor BabyNes Blue Bottle Coffee Boost Carnation Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine Ricoré Seattle's Best Coffee Starbucks Supligen Sweet Leaf Zoégas Dairy products Alpine Bear Brand Carnation Coffee-Mate La Lechera Nesquik Ice cream D'Onofrio Drumstick Eskimo Pie Fab Frosty Paws Häagen-Dazs Hjem-IS Ice Screamers Kit Kat Maxibon Mövenpick Parlour Savory Smarties Prepared and packaged food and snacks Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods Purina PetCare Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot Uncle Tobys Cheerios PLUS Weeties Former brands and subsidiaries Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills
People	Günter Blobel Paul Bulcke Peter Brabeck-Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger
Related	Nestea European Championship Tour 1977 Nestlé boycott Nestlé Invitational Nestlé Rowntree F.C. Nestlé Smarties Book Prize Nestlé Tower Toll House cookies International Code of Marketing of Breast-milk Substitutes Nescafé Basement Maggi noodles safety concerns in India Freshly
Related articles	List of Nestlé brands Controversies of Nestlé
Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020. Category Commons

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