Black Magic (chocolates) - Misplaced Pages

British brand of chocolate

Black Magic

Product type	Chocolate
Owner	Nestlé
Country	U.K.
Introduced	1933; 91 years ago (1933)
Previous owners	Rowntree's
Website	nestle.co.uk/blackmagic

Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933. Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift. In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?" The brand is now owned by Nestlé.

Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.

Current selection

Almond Crunch
Raspberry Heaven
Dreamy Fudge
Hazelnut Swirl
Orange Sensation
Caramel Heart
Coffee Crescent
Pure Black Magic
Midnight Truffle

References

^ "Vintage adverts show history of Black Magic chocolates". The Telegraph. 21 August 2013. Retrieved 19 September 2016.
Sayid, Ruki (20 August 2013). "Secrets of Black Magic chocolate box revealed in fascinating archive". The Mirror. Retrieved 19 September 2016.
Black Magic Chocolates TV commercial, 1984

External links

Official website

Nestlé

Divisions

Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition
Divested	BlueTriton Brands (Nestlé Waters North America)

Subsidiaries

Joint ventures

Other assets

Brands

Appliances	BabyNes Dolce Gusto Nespresso Special.T SICAL
Baby nutrition	BabyNes Bear Brand Cerelac Gerber Nido
Baking	Libby's Toll House cookies
Bottled water	Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel
Cereals	Cheerios Chocapic Cinnamon Toast Crunch Cookie Crisp Corn Flakes Fitness Golden Grahams Golden Nuggets Lion Cereal Lucky Charms Milo Cereal Nesquik (cereal) Trix Shreddies Shredded Wheat
Chocolate and desserts	Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch Drifter Fox's Garoto Goobers Kit Kat Kit Kats in Japan Kohler Life Savers Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo
Coffee and beverages	Abuelita Alpine Acticor BabyNes Blue Bottle Coffee Boost Carnation Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine Ricoré Seattle's Best Coffee Starbucks Supligen Sweet Leaf Zoégas
Dairy products	Alpine Bear Brand Carnation Coffee-Mate La Lechera Nesquik
Ice cream	D'Onofrio Drumstick Eskimo Pie Fab Frosty Paws Häagen-Dazs Hjem-IS Ice Screamers Kit Kat Maxibon Mövenpick Parlour Savory Smarties
Prepared and packaged food and snacks	Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods
Purina PetCare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot
Uncle Tobys	Cheerios PLUS Weeties
Former brands and subsidiaries	Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills

People

Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020.

Category
Commons

Rowntree's

Parent

Nestlé

Brands and
subsidiaries

Current	Fruit Gums Fruit Pastilles
Former	Aero After Eight Black Magic Caramac Gale's Hoadley's Polly Waffle Violet Crumble Hot Sam Pretzels Kit Kat Laura Secord Lion Matchmakers Menier Polo Quality Street Rolo Smarties Tom's Snacks Yorkie

People

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See also

References

External links