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{{Short description|Carbonated canned green tea drink}}
{{Infobox beverage {{Infobox beverage
|name=Enviga |name=Enviga
Line 4: Line 5:
|type=Canned sparkling green tea |type=Canned sparkling green tea
|manufacturer= Beverage Partners Worldwide (North America) |manufacturer= Beverage Partners Worldwide (North America)
|origin=USA |origin= United States
|introduced=2006 |introduced=2006
}} }}


'''Enviga''' was a ] carbonated ] ] drink. Enviga is a trademark of ] licensed to ], a joint-venture between ] Company and ]. It is available in three flavors: Green tea, Tropical Pomegranate and Mixed Berry.<ref>Coca Cola Company Press Release: http://www2.coca-cola.com/presscenter/pdfs/enviga.pdf</ref> According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high ] and ] content. This is disputed by some researchers and public advocates. '''Enviga''' is a ] carbonated ] ] drink. Enviga is a trademark of ] licensed to ], a joint venture between ] and ]. It is available in three flavors: Green Tea, Tropical Pomegranate, and Mixed Berry.<ref>Coca Cola Company Press Release: http://www2.coca-cola.com/presscenter/pdfs/enviga.pdf</ref> According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high ] and ] content. The makers of the drink were sued for making fraudulent health claims about weight loss, and agreed to settle and cease repeating them.<ref name=magic/>


==Nutritional facts== ==Nutritional facts==
A can of Enviga has 5 calories, 100&nbsp;mg of ], 35&nbsp;mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with ] and has no carbohydrates, fat, or protein but does contain cocaine so you can get high as hell and run your balls off.<ref>BBC News audio interview: http://news.bbc.co.uk/nolavconsole/ukfs_news/hi/newsid_6040000/newsid_6043700/bb_rm_6043792.stm</ref> A can of Enviga has 5 calories, 100&nbsp;mg of ], 35&nbsp;mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with ] and has no carbohydrates, fat, or protein.<ref>BBC News audio interview: http://news.bbc.co.uk/nolavconsole/ukfs_news/hi/newsid_6040000/newsid_6043700/bb_rm_6043792.stm</ref>


== Lawsuits over health claims == == Lawsuits over health claims ==
In February 2007, the watchdog group ] (CSPI) filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product, as a "]" drink. The group claims that if Coca-Cola and Nestlé stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product. The watchdog group alleged that it was only a three-day study, and that it was only presented in a conference by the ], the editors of journal '']'', where their conclusions were rejected.<ref name="bw">{{citation |title= Coke and Nestle Hit with a Lawsuit for 'Negative Calories' |author= Burt Helm |date= January 31, 2007 |url= http://www.businessweek.com/stories/2007-01-31/coke-and-nestle-hit-with-a-lawsuit-for-negative-calories |archive-url= https://archive.today/20130407214838/http://www.businessweek.com/stories/2007-01-31/coke-and-nestle-hit-with-a-lawsuit-for-negative-calories |url-status= dead |archive-date= April 7, 2013 }}</ref><ref name="cspi1">{{citation |title= 'Calorie Burning' Enviga Tea Drink a Fraud, Group Says. CSPI to Sue Coke, Nestlé if Weight Loss Claims Persist |work= CSPI |date= December 4, 2006 |url= http://www.cspinet.org/new/200612041.html }}</ref><ref name="cspi2">{{citation |title= Watchdog Group Sues Coke, Nestlé For Bogus "Enviga" Claims. Green Tea-Flavored Diet Soda Won't Help You Lose Weight, Despite Claims of "Negative Calories" |work= CSPI |date= February 1, 2007 |url= http://www.cspinet.org/new/200702011.html |access-date= February 8, 2013 |archive-date= February 17, 2013 |archive-url= https://web.archive.org/web/20130217070746/http://www.cspinet.org/new/200702011.html |url-status= dead }}</ref> The lack of validity of the study was later referred to by the Attorney General in the settlement.<ref name="settlement"/> Studies on the combination of caffeine and green tea anti-oxidant have given mixed results, and the results are not conclusive.<ref>{{citation |title= Does new Enviga tea drink really deliver "negative calories in a can"?(Product Watch) |date= March 1, 2007 |work= Environmental Nutrition newsletter |url= http://www.highbeam.com/doc/1G1-160229838.html |archive-url= https://web.archive.org/web/20130515090156/http://www.highbeam.com/doc/1G1-160229838.html |url-status=dead |archive-date= May 15, 2013 }}</ref>
The ] (CSPI) has filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product. The group claims that if Coca-Cola and Nestlé stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product.


The ] is investigating the calorie-burning qualities of the drink. The ] ] has demanded <ref></ref> all scientific research associated with its calorie-burning qualities.<ref></ref> The ] also investigated the calorie-burning qualities of the drink. The ], ], demanded <ref>{{Cite web|url=http://www.foxnews.com/story/0,2933,250364,00.html|title=FOXNews.com - Coca-Cola Energy Drink Investigated by Connecticut AG - Health News &#124; Current Health News<!-- Bot generated title -->|website=]|date=25 March 2015 }}</ref> all scientific research associated with its calorie-burning qualities.<ref name=magic>{{Cite web|url=http://www.cbsnews.com/stories/2007/02/05/health/main2434316.shtml|archive-url=https://web.archive.org/web/20070207033356/http://www.cbsnews.com/stories/2007/02/05/health/main2434316.shtml|url-status=dead|archive-date=February 7, 2007|title=Connecticut Probing Diet Drink Claims, Attorney General Says Enviga's Boast Must Be Supported By "Science, Not Magic" - CBS News<!-- Bot generated title -->|website=]}}</ref>


In February 2009 the companies made a settlement with ] ], affecting several US states. They agreed to pay $650,000 to the states, remove any claims about weight loss, and add disclaimers that weight loss can only occur via diet and exercise.<ref name="settlement"/> According to the US Federal News Service, the settlement requires that "any marketing of Enviga, or a similarly formulated beverage, that uses the terms 'the calorie burner,' 'negative calories,' 'drink negative,' or makes any claims explicitly or implicitly that consumers will burn calories by drinking Enviga, there must be a clear and conspicuous disclosure that the product does not produce weight loss without diet and exercise."<ref name="settlement">{{citation |title= Attorney General Announces Settlement Resolving Weight Loss, Calorie-burning Claims About Enviga |author= US Fed News Service, Including US State News |date= February 28, 2009 |url= http://www.highbeam.com/doc/1P3-1653286791.html |archive-url= https://web.archive.org/web/20130515104459/http://www.highbeam.com/doc/1P3-1653286791.html |url-status=dead |archive-date= May 15, 2013 }} (requires registration)</ref>
== Criticism of health claims ==

{{Refimprove|date=May 2007}}
In 2010, a ] did not allow a woman to sue Coca-Cola for weight-loss false advertising, and CSPI reported that it would not appeal the decision.<ref name=CSPI2012/> CSPI said that the sales of Enviga had collapsed after its 2009 settlement, and that it had already met its goal of informing customers about the lack of efficacy of the beverage.<ref name=CSPI2012>{{citation |title= CSPI to Drop Litigation Over Coke's Faded "Enviga". Sales Reportedly Plummeted After State Attorneys General Won Labeling Concessions |work= CSPI |date= August 17, 2010 |url= http://www.cspinet.org/new/201008171.html |access-date= December 11, 2013 |archive-date= December 11, 2013 |archive-url= https://web.archive.org/web/20131211220734/http://www.cspinet.org/new/201008171.html |url-status= dead }}</ref> CSPI announced that it was suing Coca-Cola again, but this time for its new beverage ].<ref name=CSPI2012/>
Upon inspection by a Ph.D. in biochemistry,{{Who|date=March 2008}} the study conducted in ] used to support the claims made by Nestle and the Coca Cola Corporation has proven to be a dramatically overrepresented. The ] placebo-controlled study investigated 31 people consuming Enviga over a period of 3 days. The study claimed that the high caffeine (and caffeine like substance) content in Enviga sped up the metabolism and caused the participants to burn more calories from fat rather than carbohydrates, up to 60-100 extra calories per day. However, it has been extensively researched and proven that pure caffeine as a supplement will have the same effect over that time period, thus rendering the content of Enviga (aside from the caffeine) to be mostly irrelevant to the "negative calorie" claim. Furthermore, research has shown that caffeine sensitivity drops exponentially over time. Like with all stimulatory drugs and agents, the same dose of caffeine is no longer equally effective over time, requiring higher and higher doses in order to provide the same effect. The 100 calories burned per day will drop to 0 in a period of a few weeks, unless dramatically more caffeine is utilized. The net conclusion of these observations is that the extrapolation from a 3 day time period onto a permanent 60-100 calorie weight loss per day is completely unjustified.


== Sales == == Sales ==
As reported in the ''Sydney Morning Herald'', flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks - with cold tea the fastest growing non-carbonated beverage category in the ] during the first half of 2006. Prior to launch, Coke had been trailing and losing market share<ref></ref> in this sector to ], ] and ]. As reported in the ''Sydney Morning Herald'', flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks – with cold tea the fastest growing non-carbonated beverage category in the ] during the first half of 2006. Prior to launch, Coke had been trailing and losing market share<ref>{{Cite web|url=https://www.smh.com.au/business/coke-serves-green-tea-to-a-world-with-calories-to-burn-20061013-gdol59.html|title=Coke serves green tea to a world with calories to burn|first=Duane Stanford in|last=Atlanta|date=October 13, 2006|website=The Sydney Morning Herald}}</ref> in this sector to ], ] and ].


== Flavors == == Flavors ==
⚫ Discontinued:
Current flavors:

*Green Tea
*Berry *Berry
*Pomegranate *Pomegranate

⚫ Discontinued flavors:
*Peach *Peach


Since the brand's inception, and the launch of the three original flavors, peach has been dropped in favor of pomegranate as the third flavor. Since the brand's inception, and the launch of the three original flavors, peach was the first to be dropped in favor of pomegranate as the third flavor.


== See also == == See also ==
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== References== == References==
{{Reflist|1}} {{reflist|2}}


== External links == == External links ==
⚫ * {{Webarchive|url=https://web.archive.org/web/20070928151658/http://www.ausu.org/voicemagazine/articles/featuredisplay.php?ART=5201 |date=2007-09-28 }}
*
⚫ *
*


{{Coca-Cola brands}} {{Coca-Cola brands}}
{{Nestlé}} {{Nestlé}}


] ]
] ]
] ]
] ]

]

Latest revision as of 21:48, 15 December 2024

Carbonated canned green tea drink
Enviga
TypeCanned sparkling green tea
ManufacturerBeverage Partners Worldwide (North America)
Country of origin United States
Introduced2006

Enviga is a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint venture between The Coca-Cola Company and Nestlé. It is available in three flavors: Green Tea, Tropical Pomegranate, and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. The makers of the drink were sued for making fraudulent health claims about weight loss, and agreed to settle and cease repeating them.

Nutritional facts

A can of Enviga has 5 calories, 100 mg of caffeine, 35 mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with aspartame and has no carbohydrates, fat, or protein.

Lawsuits over health claims

In February 2007, the watchdog group Center for Science in the Public Interest (CSPI) filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product, as a "negative calorie" drink. The group claims that if Coca-Cola and Nestlé stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product. The watchdog group alleged that it was only a three-day study, and that it was only presented in a conference by the Obesity Society, the editors of journal Obesity, where their conclusions were rejected. The lack of validity of the study was later referred to by the Attorney General in the settlement. Studies on the combination of caffeine and green tea anti-oxidant have given mixed results, and the results are not conclusive.

The State of Connecticut also investigated the calorie-burning qualities of the drink. The State Attorney General, Richard Blumenthal, demanded all scientific research associated with its calorie-burning qualities.

In February 2009 the companies made a settlement with Connecticut Attorney General Richard Blumenthal, affecting several US states. They agreed to pay $650,000 to the states, remove any claims about weight loss, and add disclaimers that weight loss can only occur via diet and exercise. According to the US Federal News Service, the settlement requires that "any marketing of Enviga, or a similarly formulated beverage, that uses the terms 'the calorie burner,' 'negative calories,' 'drink negative,' or makes any claims explicitly or implicitly that consumers will burn calories by drinking Enviga, there must be a clear and conspicuous disclosure that the product does not produce weight loss without diet and exercise."

In 2010, a US court of appeals did not allow a woman to sue Coca-Cola for weight-loss false advertising, and CSPI reported that it would not appeal the decision. CSPI said that the sales of Enviga had collapsed after its 2009 settlement, and that it had already met its goal of informing customers about the lack of efficacy of the beverage. CSPI announced that it was suing Coca-Cola again, but this time for its new beverage Vitaminwater.

Sales

As reported in the Sydney Morning Herald, flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks – with cold tea the fastest growing non-carbonated beverage category in the U.S. during the first half of 2006. Prior to launch, Coke had been trailing and losing market share in this sector to Pepsi, AriZona and Snapple.

Flavors

Discontinued:

  • Berry
  • Pomegranate
  • Peach

Since the brand's inception, and the launch of the three original flavors, peach was the first to be dropped in favor of pomegranate as the third flavor.

See also

References

  1. Coca Cola Company Press Release: http://www2.coca-cola.com/presscenter/pdfs/enviga.pdf
  2. ^ "Connecticut Probing Diet Drink Claims, Attorney General Says Enviga's Boast Must Be Supported By "Science, Not Magic" - CBS News". CBS News. Archived from the original on February 7, 2007.
  3. BBC News audio interview: http://news.bbc.co.uk/nolavconsole/ukfs_news/hi/newsid_6040000/newsid_6043700/bb_rm_6043792.stm
  4. Burt Helm (January 31, 2007), Coke and Nestle Hit with a Lawsuit for 'Negative Calories', archived from the original on April 7, 2013
  5. "'Calorie Burning' Enviga Tea Drink a Fraud, Group Says. CSPI to Sue Coke, Nestlé if Weight Loss Claims Persist", CSPI, December 4, 2006
  6. "Watchdog Group Sues Coke, Nestlé For Bogus "Enviga" Claims. Green Tea-Flavored Diet Soda Won't Help You Lose Weight, Despite Claims of "Negative Calories"", CSPI, February 1, 2007, archived from the original on February 17, 2013, retrieved February 8, 2013
  7. ^ US Fed News Service, Including US State News (February 28, 2009), Attorney General Announces Settlement Resolving Weight Loss, Calorie-burning Claims About Enviga, archived from the original on May 15, 2013 (requires registration)
  8. "Does new Enviga tea drink really deliver "negative calories in a can"?(Product Watch)", Environmental Nutrition newsletter, March 1, 2007, archived from the original on May 15, 2013
  9. "FOXNews.com - Coca-Cola Energy Drink Investigated by Connecticut AG - Health News | Current Health News". Fox News. 25 March 2015.
  10. ^ "CSPI to Drop Litigation Over Coke's Faded "Enviga". Sales Reportedly Plummeted After State Attorneys General Won Labeling Concessions", CSPI, August 17, 2010, archived from the original on December 11, 2013, retrieved December 11, 2013
  11. Atlanta, Duane Stanford in (October 13, 2006). "Coke serves green tea to a world with calories to burn". The Sydney Morning Herald.

External links

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