Misplaced Pages

Latest revision as of 21:48, 15 December 2024

Enviga is a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint venture between The Coca-Cola Company and Nestlé. It is available in three flavors: Green Tea, Tropical Pomegranate, and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. The makers of the drink were sued for making fraudulent health claims about weight loss, and agreed to settle and cease repeating them.

Nutritional facts

A can of Enviga has 5 calories, 100 mg of caffeine, 35 mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with aspartame and has no carbohydrates, fat, or protein.

Lawsuits over health claims

In February 2007, the watchdog group Center for Science in the Public Interest (CSPI) filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product, as a "negative calorie" drink. The group claims that if Coca-Cola and Nestlé stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product. The watchdog group alleged that it was only a three-day study, and that it was only presented in a conference by the Obesity Society, the editors of journal Obesity, where their conclusions were rejected. The lack of validity of the study was later referred to by the Attorney General in the settlement. Studies on the combination of caffeine and green tea anti-oxidant have given mixed results, and the results are not conclusive.

The State of Connecticut also investigated the calorie-burning qualities of the drink. The State Attorney General, Richard Blumenthal, demanded all scientific research associated with its calorie-burning qualities.

In February 2009 the companies made a settlement with Connecticut Attorney General Richard Blumenthal, affecting several US states. They agreed to pay $650,000 to the states, remove any claims about weight loss, and add disclaimers that weight loss can only occur via diet and exercise. According to the US Federal News Service, the settlement requires that "any marketing of Enviga, or a similarly formulated beverage, that uses the terms 'the calorie burner,' 'negative calories,' 'drink negative,' or makes any claims explicitly or implicitly that consumers will burn calories by drinking Enviga, there must be a clear and conspicuous disclosure that the product does not produce weight loss without diet and exercise."

In 2010, a US court of appeals did not allow a woman to sue Coca-Cola for weight-loss false advertising, and CSPI reported that it would not appeal the decision. CSPI said that the sales of Enviga had collapsed after its 2009 settlement, and that it had already met its goal of informing customers about the lack of efficacy of the beverage. CSPI announced that it was suing Coca-Cola again, but this time for its new beverage Vitaminwater.

Sales

As reported in the Sydney Morning Herald, flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks – with cold tea the fastest growing non-carbonated beverage category in the U.S. during the first half of 2006. Prior to launch, Coke had been trailing and losing market share in this sector to Pepsi, AriZona and Snapple.

Flavors

Discontinued:

• Berry
• Pomegranate
• Peach

Since the brand's inception, and the launch of the three original flavors, peach was the first to be dropped in favor of pomegranate as the third flavor.

See also

• List of energy drinks

References

1. Coca Cola Company Press Release: http://www2.coca-cola.com/presscenter/pdfs/enviga.pdf
2. ^ "Connecticut Probing Diet Drink Claims, Attorney General Says Enviga's Boast Must Be Supported By "Science, Not Magic" - CBS News". CBS News. Archived from the original on February 7, 2007.
3. BBC News audio interview: http://news.bbc.co.uk/nolavconsole/ukfs_news/hi/newsid_6040000/newsid_6043700/bb_rm_6043792.stm
4. Burt Helm (January 31, 2007), Coke and Nestle Hit with a Lawsuit for 'Negative Calories', archived from the original on April 7, 2013
5. "'Calorie Burning' Enviga Tea Drink a Fraud, Group Says. CSPI to Sue Coke, Nestlé if Weight Loss Claims Persist", CSPI, December 4, 2006
6. "Watchdog Group Sues Coke, Nestlé For Bogus "Enviga" Claims. Green Tea-Flavored Diet Soda Won't Help You Lose Weight, Despite Claims of "Negative Calories"", CSPI, February 1, 2007, archived from the original on February 17, 2013, retrieved February 8, 2013
7. ^ US Fed News Service, Including US State News (February 28, 2009), Attorney General Announces Settlement Resolving Weight Loss, Calorie-burning Claims About Enviga, archived from the original on May 15, 2013 (requires registration)
8. "Does new Enviga tea drink really deliver "negative calories in a can"?(Product Watch)", Environmental Nutrition newsletter, March 1, 2007, archived from the original on May 15, 2013
9. "FOXNews.com - Coca-Cola Energy Drink Investigated by Connecticut AG - Health News | Current Health News". Fox News. 25 March 2015.
10. ^ "CSPI to Drop Litigation Over Coke's Faded "Enviga". Sales Reportedly Plummeted After State Attorneys General Won Labeling Concessions", CSPI, August 17, 2010, archived from the original on December 11, 2013, retrieved December 11, 2013
11. Atlanta, Duane Stanford in (October 13, 2006). "Coke serves green tea to a world with calories to burn". The Sydney Morning Herald.

External links

• "Enviga-rate Your Weight Loss Reality" - opinion piece Archived 2007-09-28 at the Wayback Machine

v t e The Coca-Cola Company
Brands	Soft drinks A&W Root Beer (Canada only) Ambasa Ameyal Barq's Beat Beverly Bjäre Julmust Blue Sky Cannings Coca-Cola Fanta Frutee Hit Icy Kist Royal Tropical Fioravanti Fresca Fruktime Frutonic Guaraná Jesus Inca Kola Iron Brew Joya Kia-Ora Kinley Kola Inglesa Krest Kuat Lemon & Paeroa Lift Mare Rosso Mello Yello Mezzo Mix Moxie Nordic Mist Northern Neck Ginger Ale OK Soda Pibb Xtra Portello Quatro Quwat Jabal Ramblin' Root Beer RimZim Red Flash Santiba Sarsi Seagram's Senzao Smart Sparkle Sparletta Sprite Chinotto Stoney Surge Urge Tab Tanora Tiky Vault VegitaBeta Victoria Yoli Juices and teas Ayataka Capri-Sun Delaware Punch Enviga Far Coast Five Alive Fruitopia Frutonic Fuze Glaceau Gold Peak Hi-C Honest Tea Innocent Matte Leão Minute Maid Cappy Nestea Oasis Odwalla Qoo Peace Iced Tea Simply Beverages Sokenbicha Sparkle Tum-E Yummies VitaminWater Zico Sports drinks Aquarius Bodyarmor SuperDrink Powerade Monster Beverage (17.9% stake) BPM Energy Burn Formula 50 Full Throttle Live+ Monster Mother NOS RAC 124 Relentless Tab Energy Von Dutch Bottled water Abbey Well AdeS Arwa Aquarius Ciel Dasani Deep River Rock Malvern Water Smartwater Topo Chico Valpre Coffee-based Caribou Coffee Costa Coffee Dunkin' Donuts Georgia illy Dairy-based Fairlife Swerve Vio Purchased from Bisleri Citra Gold Spot Limca Thums Up Maaza
Joint ventures	Coca-Cola Beverages Africa (66.5%) Coca-Cola Europacific Partners (19.5%) Coca-Cola FEMSA (28%) Coca-Cola Hellenic (23.2%) Bambi (23.0%)
Former holdings	Beverage Partners Worldwide Coca-Cola Amatil Coca-Cola Enterprises Columbia Pictures TriStar Pictures
Legal	United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916) Escola v. Coca-Cola Bottling Co. (1944) Sinaltrainal v. Coca-Cola (2001) POM Wonderful v. Coca-Cola (2014)
Campaigns and slogans	Ashita Ga Arusa Coke Zero Facial Profiler Coming Together Country Sunshine H2NO Hey Kid, Catch! I'd like to buy the world a Coke The Lost Island of Alanna MagiCan Max Headroom Move to the Beat My Coke Rewards MyCoke Once Upon a Wheel Open Happiness Pepsi Invaders Coca-Cola polar bears The Polar Bears Share a Coke
Other	Coca-Cola buildings and structures Criticism of Coca-Cola Cocacolonization Coca-Cola Freestyle Cola wars Limca Book of Records One, Two, Three (1961 film)

v t e Nestlé
Divisions	Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition Divested BlueTriton Brands (Nestlé Waters North America)
Subsidiaries	Nestlé India (62.76%) Nestlé Pakistan Nestlé Canada Nestlé Japan Nestlé Malaysia Nestlé Lanka
Joint ventures	Beverage Partners Worldwide Cereal Partners Worldwide Froneri Nestlé Toll House Café
Other assets	Hsu Fu Chi (60%) L'Oréal (30.3%) Osem (100%) Yinlu Foods (60%) Malher (100%) Lactalis-Nestlé Fresh Products
Brands	Appliances BabyNes Dolce Gusto Nespresso Special.T SICAL Baby nutrition BabyNes Bear Brand Cerelac Gerber Nido Baking Libby's Toll House cookies Bottled water Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel Cereals Cheerios Chocapic Cinnamon Toast Crunch Cookie Crisp Corn Flakes Fitness Golden Grahams Golden Nuggets Lion Cereal Lucky Charms Milo Cereal Nesquik (cereal) Trix Shreddies Shredded Wheat Chocolate and desserts Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch Drifter Fox's Garoto Goobers Kit Kat Kit Kats in Japan Kohler Life Savers Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo Coffee and beverages Abuelita Alpine Acticor BabyNes Blue Bottle Coffee Boost Carnation Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine Ricoré Seattle's Best Coffee Starbucks Supligen Sweet Leaf Zoégas Dairy products Alpine Bear Brand Carnation Coffee-Mate La Lechera Nesquik Ice cream D'Onofrio Drumstick Eskimo Pie Fab Frosty Paws Häagen-Dazs Hjem-IS Ice Screamers Kit Kat Maxibon Mövenpick Parlour Savory Smarties Prepared and packaged food and snacks Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods Purina PetCare Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot Uncle Tobys Cheerios PLUS Weeties Former brands and subsidiaries Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills
People	Günter Blobel Paul Bulcke Peter Brabeck-Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger
Related	Nestea European Championship Tour 1977 Nestlé boycott Nestlé Invitational Nestlé Rowntree F.C. Nestlé Smarties Book Prize Nestlé Tower Toll House cookies International Code of Marketing of Breast-milk Substitutes Nescafé Basement Maggi noodles safety concerns in India Freshly
Related articles	List of Nestlé brands Controversies of Nestlé
Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020. Category Commons

• Non-alcoholic drinks
• Coca-Cola brands
• Nestlé brands
• Iced tea brands