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Maggi is an international brand of seasonings, instant soups and noodles owned by Nestle since 1947. The original company was founded in Switzerland in 1872 by Julius Maggi.

Company history

The original company came into existence in 1875 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.

In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.

Noodles

In India and Malaysia, Maggi instant noodles were very popular; Nestle has 39% of the market in Malaysia, where "Maggi" is synonymous with instant noodles; and had a 90% share in India. In Malaysia, fried noodles made from Maggi noodles are called Maggi goreng. In June 2015, it was reported in India that tests had found high amounts of lead and MSG in Maggi noodles, and FSSAI ordered country-wide withdraw and recall for all 9 variants of Maggi Instant Noodles and Oats Masala Noodles.

Dehydrated soup

Like other dehydrated soup mixes, Maggi Onion Soup mix is often combined with reduced cream to create an French onion dip.

Seasoning sauce

In China, Taiwan, Vietnam, Thailand, the Philippines, Singapore, Pakistan, Mexico, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovenia, Poland and France, "Maggi" is still synonymous with the brand's Maggi-Würze (Maggi seasoning sauce), a dark, soy sauce-type hydrolysed vegetable protein-based condiment sauce. In Spain and Mexico, it is sold under the name Jugo Maggi.

Cube

The bouillon cube or "Maggi cube", which was another meat substitute product, was introduced in 1908. Because chicken and beef broths are so common in the cuisines of many different countries, the company's products have a large worldwide market.

In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine. In Haiti, and throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology. In the German, Dutch and Danish languages, lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or maggiplant, Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce.

Food safety

In May 2015, Food Safety Regulators from Uttar Pradesh, India found that Maggi 2 Minute Noodles had up to 17 times the permissible limit of lead in addition to monosodium glutamate in it. On 3 June 2015, the New Delhi Government banned the sale of Maggi in New Delhi stores for 15 days because it found lead and monosodium glutamate beyond the permissible limit. The Gujarat FDA on June 4, 2015 banned the noodles for 30 days after 27 out of 39 samples were detected with objectionable levels of metallic lead, among other things. Assam had banned sale, distribution and storage of Maggi's extra delicious chicken noodles variety for 30 days since June 4, 2015 after tests carried out at the state public health laboratory concluded the particular variety to contain MSG and Lead. Some of India's biggest retailers like Future Group which includes Big Bazaar, Easyday and Nilgiris have imposed a nationwide ban on Maggi. Thereafter multiple state authorities in India found an unacceptable amount of lead and it has been banned in more than 5 other states in India. On June 4, 2015 the government of Tamil Nadu also banned maggi due to unacceptable amount of lead and other components. On June 5 the Andhra Pradesh Government Banned Maggi . Maggi will not be banned in Karnataka for now, declared minister for health and family welfare U T Khader during a press meet on June 26.

On June 5, 2015, Food Safety and Standards Authority of India (FSSAI) ordered a recall of all nine approved variants of Maggi instant noodles and oats masala noodles from India, suggesting them unsafe and hazardous for human consumption. On the same day, Food Safety Agency of United Kingdom launched an investigation to find levels of lead in Maggi noodles. On June 6, 2015 the Central Government of India banned nationwide sale of Maggi noodles for an indefinite period. Nepal indefinitely banned Maggi over concerns about lead levels in the product. Maggi noodles has been withdrawn in five African nations- Kenya, Uganda, Tanzania, Rwanda and South Sudan by a super-market chain after a complaint by the Consumer Federation of Kenya.

It was revealed later that the United States Food and Drug Administration (FDA) had refused import of the noodles in January 2015 on grounds similar to the reasons for ban in India. Ironically, the Bombay High Court allowed the export of Maggi while the ban in India remained.

FIRs against Bollywood Maggi Brand Ambassadors Amitabh Bachchan, Madhuri Dixit & Preity Zinta were lodged at a local court, asking the authorities to arrest them if required.

Criticism

Nestlé has faced criticism of its advertising not adhering to marketing regulations in developed countries, and making misleading claims in developing countries. Also, in October 2008 Nestlé mistakenly aired a commercial meant for Bangladeshi television on British TV. The advert made false claims that the noodles would "help to build strong muscles, bone and hair". The British Advertising Standards Authority said that the advert did not abide by the new EU consumer protection legislation, by which advertisers have to provide proof of health claims.

References

1. "noodles-in-malaysia". euromonitor.com. Jan 2013.
2. "Noodles in India". euromonitor.com. Jan 2014.
3. "FSSAI orders recall of all nine variants of Maggi noodles from India". FirstPost. 5 June 2015. Retrieved 5 June 2015.
4. "FSSAI Asked Nestle India to Withdraw and Recall Maggi Instant Noodles". 12 June 2015.
5. Traditional Kiwi Onion Dip http://www.tastyrecipes.co.nz/Recipe/Traditional-Kiwi-Onion-Dip-_nz.html
6. Ingredients of Maggi seasoning sauce
7. Albala, Ken (2011). Food Cultures of the World Encyclopedia [4 volumes]: [Four Volumes]. p. 66. Retrieved 3 November 2014.
8. "Doubts over MSG and Lead Content in Maggi Instant Noodles". 19 May 2015.
9. "Beware! Eating 2 -Minute Maggi Noodles can ruin your Nervous System". news.biharprabha.com. 18 May 2015. Retrieved 18 May 2015.
10. "Maggi Noodles Packets Recalled Across Uttar Pradesh, Say Food Inspectors: Report". NDTV. New Delhi, India. 20 May 2015. Retrieved 20 May 2015.
11. Sushmi Dey (16 May 2015). "'Maggi' under regulatory scanner for lead, MSG beyond permissible limit". The Times of India. New Delhi, India. Retrieved 20 May 2015.
12. "Delhi govt bans sales of Maggi from its stores: Report". Times of India. New Delhi, India. 3 June 2015. Retrieved 3 June 2015.
13. IANS (June 4, 2015). "Gujarat bans Maggi noodles for 30 days". The Times of India. (The Times Group). Retrieved June 4, 2015.
14. http://timesofindia.indiatimes.com/city/guwahati/Assam-bans-Maggi-variety-for-30-days/articleshow/47546109.cms
15. "Future Group bans Maggi too: The two-minute death of a India's favourite noodle brand". FirstPost. 3 June 2015. Retrieved 3 June 2015.
16. HT Correespondent. "North to south: 5 states ban two-minute Maggi noodles in a day". Hindustan Times. Retrieved 4 June 2015.
17. "Govt.of TN bans Maggi". The Times of India group. Retrieved 5 June 2015.
18. http://www.deccanchronicle.com/150606/nation-current-affairs/article/andhra-pradesh-bans-maggi-telangana-awaits-report. {{cite web}}: Missing or empty |title= (help)
20. "FSSAI Order to Nestle India" (PDF). FSSAI, India. 5 June 2015.
21. "UK launches Maggi tests for lead content". Economic Times. PTI. Retrieved 5 June 2015.
22. "Nepal bans import, sale of Maggi noodles". Hindustan Times. Retrieved 5 June 2015.
23. "Maggi noodles withdrawn in East African supermarket". BBC. BBC. Retrieved 9 June 2015.
24. Dey, Sushmi. "US FDA blocked Maggi import in January this year". The Times of India. Retrieved 14 June 2015.
25. http://economictimes.indiatimes.com/industry/cons-products/food/hc-allows-nestle-to-export-maggi-though-ban-continues-in-india/articleshow/47878617.cms
26. http://www.thehindu.com/news/national/maggi-case-bollywood-actors-face-fir/article7276001.ece
27. Independent.co.uk

External links

• Official website
• Maggi Centroamérica

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