| Revision as of 23:47, 1 March 2010 edit71.247.206.31 (talk) →Public relations← Previous edit | Revision as of 00:49, 2 March 2010 edit undoWill Beback (talk | contribs)112,162 edits rm unsourced list of products, tagged for months, per talkNext edit → | ||
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| In the late 1980's their Elberta peach flavor was eliminated, despite widespread protests. In 2009, an ad campaign that appeared to invite only foreigners and not allow Indians to come to a newly opened Häagen-Dazs in New Delhi led to complaints before it was taken down. The company later issued an apology for the campaign.<ref></ref><ref></ref> | In the late 1980's their Elberta peach flavor was eliminated, despite widespread protests. In 2009, an ad campaign that appeared to invite only foreigners and not allow Indians to come to a newly opened Häagen-Dazs in New Delhi led to complaints before it was taken down. The company later issued an apology for the campaign.<ref></ref><ref></ref> | ||
| ==List of flavors== | |||
| {{Unreferenced section|date=December 2009}} | |||
| ===Permanent=== | |||
| {{multicol-start}} | |||
| *Almond Hazelnut Swirl | |||
| *] (Japan only) | |||
| *] ] | |||
| *Banoffee | |||
| *] | |||
| *Belgian Chocolate | |||
| *Bitter Caramel (Japan only) | |||
| *Black ] Chip | |||
| *] | |||
| *Butter ] | |||
| *] Cone | |||
| *] ] | |||
| *] | |||
| *] ] ] | |||
| *Chocolate Chip | |||
| *] | |||
| *Chocolate ] | |||
| *Chocolate Raspberry | |||
| *] ] | |||
| *] ] | |||
| *] | |||
| *] | |||
| *] | |||
| *] | |||
| *] (Japan, China, South Korea, USA, Hong Kong, Taiwan, Malaysia, Thailand and Singapore only) | |||
| *Honey Vanilla | |||
| *] | |||
| *] ] | |||
| *] | |||
| *] Nut Brittle | |||
| *] | |||
| {{multicol-break}} | |||
| *] ] | |||
| *Mayan Chocolate (discontinued 2009???) | |||
| *] Chip | |||
| *] ] ] | |||
| *Mocha Chip | |||
| *]es and ] | |||
| *] | |||
| *] ] | |||
| *] | |||
| *]s and Cream | |||
| *] ] | |||
| *] and ] | |||
| *] | |||
| *Rockmelon | |||
| *Rich Milk (Japan) | |||
| *] ] | |||
| *] (Previously ] limited-edition flavor) | |||
| *] | |||
| *] | |||
| *Summer Berries and Cream | |||
| *Triple Chocolate | |||
| *] ] (] only?) | |||
| *] | |||
| *] | |||
| *Vanilla Chocolate Chip | |||
| *Vanilla Fudge Brownie (also known as Vanilla Caramel Brownie) | |||
| *Vanilla Swiss Almond | |||
| *Vanilla Honey Bee | |||
| *] | |||
| *White Chocolate Raspberry Truffle | |||
| {{multicol-end}} | |||
| ===Five ingredients=== | |||
| {{multicol-start}} | |||
| *Brown Sugar | |||
| *Coffee | |||
| *Ginger | |||
| *Lemon | |||
| {{multicol-break}} | |||
| *Milk Chocolate | |||
| *Mint | |||
| *Passion Fruit | |||
| *Vanilla Bean | |||
| {{multicol-end}} | |||
| ===Limited edition=== | |||
| {{multicol-start}} | |||
| *Bailey's Irish Cream | |||
| *Banana Chocolate Cookie (2009- , available in Hong Kong) | |||
| *Cappuccino Commotion | |||
| *Cappuccino Caramel Truffe (2008— ) | |||
| *Caramel Apple Crumble | |||
| *Caramel Biscuit and Cream - ] (2008) | |||
| *Caramelized Pear and Toasted Pecan (2007— ) | |||
| *Carrot Cake Passion | |||
| *Chestnut (Japan only) | |||
| *Dark Chocolate (2009) | |||
| *Dark Chocolate Orange (2009- , available in Hong Kong) | |||
| *Eggnog | |||
| {{multicol-break}} | |||
| *German Chocolate Cake (2006 and 2007) | |||
| *Green Tea (US, China and Japan) (2008) | |||
| *Mango & Passionfruit | |||
| *Marsala Fig (2006 and 2007) | |||
| *Raspberry & Merengue (2008— , available in Brazil) | |||
| *Sticky Toffee Pudding (2007— ) | |||
| *Strawberry Shortcake (2007) | |||
| *Sweet Potato (Japan only) | |||
| *Tres Leches (2004) | |||
| *Vanilla Honey Bee (Spring 2008) | |||
| {{multicol-end}} | |||
| ===Retired=== | |||
| {{multicol-start}} | |||
| *Boysenberry (c. 1969) | |||
| *Carob (c. 1983) | |||
| *Chocolate chocolate mint | |||
| *Coffee Toffee | |||
| {{multicol-break}} | |||
| *Margarita | |||
| *Peanut Butter Vanilla (c. 1989) | |||
| *Vanilla Fudge | |||
| {{multicol-end}} | |||
| ===Reserve=== | |||
| {{multicol-start}} | |||
| *Amazon Valley Chocolate | |||
| *Brazilian ] Berry Sorbet | |||
| *Caramelized Hazelnut ] | |||
| *] Caramel | |||
| {{multicol-break}} | |||
| *Hawaiian ] honey and sweet cream | |||
| *Pomegranate and Dark Chocolate Bar | |||
| *] Chip | |||
| *Toasted Coconut Sesame Brittle | |||
| {{multicol-end}} | |||
| ==Ice cream bars== | |||
| {{Unreferenced section|date=February 2010}} | |||
| {{multicol-start}} | |||
| *Chocolate & Dark Chocolate | |||
| *Coffee & Almond Crunch | |||
| {{multicol-break}} | |||
| *Vanilla & Almonds | |||
| *Vanilla & Dark Chocolate | |||
| *Vanilla & Milk Chocolate | |||
| {{multicol-end}} | |||
| ==References== | ==References== | ||
Revision as of 00:49, 2 March 2010
 | This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources. Find sources: "Häagen-Dazs" – news · newspapers · books · scholar · JSTOR (September 2007) (Learn how and when to remove this message) |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | Bronx, New York (1961) |
| Founder | Reuben and Rose Mattus |
| Headquarters | Oakland, California, U.S. |
| Products | Ice cream |
| Parent | General Mills |
| Website | Haagen-Dazs.com |
Häagen-Dazs (Template:Pron-en) is a brand of ice cream, established by Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate and coffee, the company opened its first retail store in Brooklyn, NY in 1976 and then offered franchises throughout the United States and 54 other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. The company has its headquarters in Oakland, California.
Overview
| This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (February 2010) (Learn how and when to remove this message) |
The ice cream comes in many different flavors and is a "super-premium" brand, meaning it is quite dense (very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. Häagen-Dazs is also meant to be kept at a temperature that is substantially lower than most ice creams in order to keep its intended firmness. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.
A majority of the permanent flavors offered by the company include chocolate in one form or another, though there are vanilla-based blends as well.
Name
The name does not derive from any of the North Germanic languages; it is simply two made-up words meant to look Scandinavian to American eyes (the digraphs "äa" and "zs" are not a part of any native words in any of the Scandinavian languages). This is known in the marketing industry as foreign branding. Mattus included an outline map of Scandinavia on early labels, as well as the names of Oslo, Copenhagen and Stockholm, to reinforce the Scandinavian theme. However, to Scandinavians the name doesn't look particularly Scandinavian, and is often presumed to be a German brand.
Daughter Doris Hurley told PBS documentary An Ice Cream Show (1999) that her father Reuben Mattus sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method, was so that the name would be completely unique and original.
The playful spelling devices in the name evoke the spelling systems used in several European countries. Another example of this branding is the renaming of the Teatro Calderón in Madrid, Spain, to Teätro Häagen-Dazs Calderón.
Business history
In 1980, Häagen-Dazs unsuccessfully sued Frusen Glädjé, an ice cream maker whose name, in Swedish, means "frozen delight."
Häagen-Dazs was bought by Pillsbury in 1983. General Mills bought Pillsbury in 2001. However, in the United States and Canada, Häagen-Dazs products are produced by Nestlé subsidiary Dreyer's, which acquired the rights as part of the General Mills-Pillsbury deal.
To offset increasing costs of their ingredients and the delivery of the product, Häagen Dazs announced that in January 2009 it would be reducing the size of their ice cream cartons in the US from 16 US fl oz (470 ml) to 14 US fl oz (410 ml). Additionally they announced that in March 2009 they would be shrinking the 32 US fl oz (950 ml) container to 28 US fl oz (830 ml). In response, Ben & Jerry's said that they would not be changing the sizes of their cartons.
Public relations
In the late 1980's their Elberta peach flavor was eliminated, despite widespread protests. In 2009, an ad campaign that appeared to invite only foreigners and not allow Indians to come to a newly opened Häagen-Dazs in New Delhi led to complaints before it was taken down. The company later issued an apology for the campaign.
References
- "Contact Us." Häagen-Dazs. Retrieved on February 26, 2010.
- http://movies.nytimes.com/movie/224755/An-Ice-Cream-Show/overview
- The theater page. Retrieved on 13 February 2007.
- http://ccat.sas.upenn.edu/~haroldfs/popcult/handouts/adverts/ipr_11_95.html
- General Mills. Retrieved on 8 October 2008.
- Nestlé takes over Dreyer's. Retrieved on 25 June 2003.
- Nestlé scoops up Häagen Dazs. Retrieved on 26 December 2001.
- http://www.haagen-dazs.com/company/cartons.aspx/
- http://www.benjerry.com/features/pint-is-a-pint/
External links
{{{inline}}}
- Häagen-Dazs US website
- Häagen-Dazs Brazil website
- Häagen-Dazs Spain website
- Häagen-Dazs UK website
- Shenzhen Surprise from City Pages
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