Misplaced Pages

Revision as of 17:40, 20 October 2020

Haagen-dong

Company type	Subsidiary
Industry	Retail
Founded	Bronx, New York (1960; 64 years ago (1960))
Founder	Reuben and Rose Mattus
Headquarters	Minneapolis, Minnesota, United States
Products	Ice cream
Net income	Cite error: There are <ref> tags on this page without content in them (see the help page).
Parent	Froneri (product owner, United States), General Mills (brand owner, Internationally)
Website	haagendazs.us

Häagen-Dazs (US: /ˈhɑːɡəndæs/, UK: /ˌhɑːɡənˈdɑːz/) is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world including Japan, the United Kingdom, Australia, India, South Africa, China, Lebanon, New Zealand, Peru, Mexico and Brazil.

The company also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato.

Origin of brand name

Reuben Mattus invented the phrase "Häagen-Dazs" in a quest for a brand name that he claimed was Danish-sounding; however the company's pronunciation of the name ignores the letters "ä" and "z"; letters like "ä" or digraphs like "zs" do not exist in Danish, but the similar words "hagen" and "das(s)" that also correspond to the company's pronunciation of its name mean "the chin" and "outhouse/toilet", respectively, in Scandinavian languages, with "das(s)" being "the" or "that" in German. According to Mattus, it was a tribute to Denmark's exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels. Mattus felt that Denmark was also known for its dairy products and had a positive image in the United States. His daughter Doris Hurley reported in the 1999 PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.

Conflict with Frusen Glädjé

In 1980, Häagen-Dazs unsuccessfully sued Frusen Glädjé, an American ice cream maker founded that year, for using foreign branding strategies. The phrase frusen glädje—without the acute accent—is Swedish for "frozen delight". In 1985, Frusen Glädjé was sold to Kraft General Foods. A Kraft spokeswoman stated that Kraft sold its Frusen Glädjé license to the Unilever corporation in 1993, but a spokesman for Unilever claimed that Frusen Glädjé was not part of the deal. The brand has since disappeared.

Nörgen Vaaz

A similar brand of premium ice cream named Nörgen Vaaz has been marketed, principally in southeast Australia, since at latest the 1980s. Häagen-Dazs does not appear to have challenged the Nörgen Vaaz brand name, perhaps due to their lack of success against Frusen Glädjé.

Products

Häagen-Dazs ice cream comes in several traditional flavors as well as several esoteric flavors that are specific to the brand, such as Vanilla Swiss Almond and Bananas Foster. It is marketed as a "super-premium" brand: it is quite dense (very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.

Since 1992, most of the world's Häagen-Dazs products have been manufactured at a plant in Tilloy-lès-Mofflaines, France that is now controlled by General Mills. In the United States and Canada, Häagen-Dazs is licensed to and produced by Nestlé subsidiary Dreyer's. Häagen-Dazs entered the Japanese market in 1984 by forming a joint venture with Suntory and Takanashi Milk, which has produced their products there ever since.

To offset increasing costs of their ingredients and the delivery of the product, Häagen-Dazs announced that, in January 2009, it would be reducing the size of their ice cream cartons in the US from 16 US fl oz (470 ml) to 14 US fl oz (410 ml). In March 2009, they announced that they would be shrinking the 32 US fl oz (950 ml) container to 28 US fl oz (830 ml).

History

Häagen-Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during the First World War, and his widowed mother migrated to New York City with her two children in 1921. They joined an uncle who was in the Italian lemon-ice business in Brooklyn. By the late 1920s, the family began making ice pops, and by 1929, chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products on Southern Boulevard in the South Bronx, delivering them with a horse-drawn wagon to neighborhood stores in the Bronx.

The Senator Frozen Products company was profitable, but by the 1950s the large mass-producers of ice cream started a price war leading to his decision to make a heavy kind of high-end ice cream. In 1959, he decided to form a new ice cream company with what he thought to be a Danish-sounding name, Häagen-Dazs, a move known in the marketing industry as foreign branding. Rose Mattus would dress up in fancy clothing to distribute free samples, giving the ice cream an air of sophistication and class.

The Pillsbury Company bought Häagen-Dazs in 1983. In 1999, Pillsbury and Nestlé merged their U.S. and Canadian ice cream operations into a joint venture called Ice Cream Partners. General Mills, in turn, bought Pillsbury in 2001 and succeeded to its interest in the joint venture. That same year, Nestlé exercised its contractual right to buy out General Mills' interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs brand, until 2100. Since then, pursuant to that license, the Dreyer's subsidiary of Nestlé has produced and marketed Häagen-Dazs products in the United States and Canada. In December 2019, Nestlé sold Dreyer's along with its rights in the Häagen-Dazs brand to Froneri, a joint venture set up by Nestlé and PAI Partners in 2016.

Notes

1. The term does not exist in the Danish or any other known language; and Danish has neither an umlaut ä (the ligature æ is the corresponding counterpart) nor the zs digraph ("s" or "ss" would normally be used in Scandinavian languages to represent its equivalent sound s); the umlaut is typical of German while the diagraph is typical of Hungarian. Applying the rules of German and Hungarian orthography would result in the pronunciation ˌhæaɡenˈdɒʒ. In Norwegian "hagen" (cognate with Danish "haven") means "the garden" while "das" or "dass" (zs would be pronounced identically to s in Nordic languages) is a coarse slang term for an outhouse or in modern usage sometimes also a modern toilet in all the Scandinavian languages, a loan word derived from the German definite article das, originally from the German expression das Häuschen (the small house, i.e. the outhouse), by euphemistic omission of the main word; thus, in the Scandinavian languages Häagen-Dazs would be most reminiscent of a grammatically incorrect way of saying "the garden outhouse" with Hungarian- and German-looking extra letters and diagraphs.

References

1. Jones, Daniel (2011). Roach, Peter; Setter, Jane; Esling, John (eds.). Cambridge English Pronouncing Dictionary (18th ed.). Cambridge University Press. ISBN 978-0-521-15255-6.
2. See sign outside that first store, shown at File:Häagen-Dazs' first shop.jpg.
3. "History". Häagen-Dazs®. Archived from the original on October 17, 2012. Retrieved September 25, 2011.
4. "Products". Häagen-Dazs. Archived from the original on June 4, 2010. Retrieved June 10, 2010.
5. "Häagen-Dazs Comes From Where?!". HuffPost. 2015-05-13. Retrieved 2020-03-26.
6. ^ Dennis Hevesi (December 1, 2006). "Rose Mattus, 90, Co-Creator of Häagen-Dazs Ice Cream, Dies". The New York Times. Retrieved August 7, 2012.
7. "hage(n)". Det Norske Akademis ordbok.
8. "dass". Det Norske Akademis ordbok.
9. "das". Sproget.dk. Dansk Sprognævn.
10. ^ Joan Nathan (August 2, 2012). "Ice Cream's Jewish Innovators". Tablet Magazine. Retrieved August 7, 2012.
11. "Haagen-Dazs whips up Japan gains with tailor-blended ice cream". The Daily Yomiuri. Tokyo. August 16, 2004. p. 1.
12. "An Ice Cream Show (1999)". The New York Times. Retrieved June 10, 2010.
13. "Trade Dress Protection for Advertising Campaigns". Hall Dickler Kent Goldstein & Wood, LLP. Retrieved April 6, 2011.
14. 'Whatever Happened To...Frusen Gladje? The Christian Science Monitor September 28, 2000
15. "Vingt ans pour l'usine Häagen Dazs Arras, c'est le bel âge… de glace". www.lavoixdunord.fr.
16. Sharkov, Damien (April 13, 2016). "Haagen-Dazs Brands Its Ice Cream As 'Made In France'". Newsweek. New York: Newsweek LLC. Retrieved February 11, 2017.
17. York, Emily Bryson (March 9, 2009). "Ben and Jerry's Calls Out Haagen-Dazs on Shrinkage". Advertising Age. Retrieved June 10, 2010.
18. "Our new Häagen-Dazs cartons". Häagen-Dazs. Archived from the original on February 25, 2010. Retrieved June 10, 2010.
19. Bobbie Stein (August 17, 1981). "Reuben Mattus Scooped the Competition with His Pricey and Nonsense-Named Haagen-Dazs". People Magazine. Retrieved August 7, 2012.
20. ^ "Häagen-Dazs Comes From Where?!". HuffPost. 2015-05-13. Retrieved 2020-03-26.
21. Barboza, David (July 18, 2000). "General Mills-Pillsbury Deal Includes Culture and History". The New York Times. Reuters. p. C.2. Retrieved June 10, 2010.
22. "News Summary". The New York Times. October 24, 2001. p. C.1. Retrieved June 10, 2010.
23. "Nestlé takes over Dreyer's". San Francisco Business Times. June 25, 2003. Retrieved June 10, 2010.
24. "Haagen-Dazs scooped up". CNNMoney.com. December 26, 2001. Retrieved June 10, 2010.

External links

• Official website

v t e General Mills
Historical figures	Cadwallader C. Washburn John Crosby Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming Marjorie Husted
Cereals	Boo-Berry Cheerios Honey Nut Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Fiber One (Fibre One) Count Chocula Franken-Berry French Toast Crunch Golden Grahams Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties
Brands	Betty Crocker Old El Paso Progresso Totino's Wanchai Ferry
Pillsbury	Jus-Rol Pillsbury Toaster Strudel
Snacks	Bugles Chex Mix Dunkaroos Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley
Dairy	Go-Gurt Häagen-Dazs Liberté Yoplait
Baking	Betty Crocker Bisquick
Natural & organic	Annie's Homegrown Cascadian Farms Lärabar
Former	Colombo Yogurt Hamburger Helper Pet, Inc. Squeezit
Other	Betty Crocker Kitchens Cereal Partners Worldwide The General Mills Radio Adventure Theater Mill City Museum Great Mill Disaster Pillsbury Bake-Off Pillsbury Doughboy
Key innovations	DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food
Food portal

v t e Nestlé
Divisions	Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition Divested BlueTriton Brands (Nestlé Waters North America)
Subsidiaries	Nestlé India (62.76%) Nestlé Pakistan Nestlé Canada Nestlé Japan Nestlé Malaysia Nestlé Lanka
Joint ventures	Beverage Partners Worldwide Cereal Partners Worldwide Froneri Nestlé Toll House Café
Other assets	Hsu Fu Chi (60%) L'Oréal (30.3%) Osem (100%) Yinlu Foods (60%) Malher (100%) Lactalis-Nestlé Fresh Products
Brands	Appliances BabyNes Dolce Gusto Nespresso Special.T SICAL Baby nutrition BabyNes Bear Brand Cerelac Gerber Nido Baking Libby's Toll House cookies Bottled water Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel Cereals Cheerios Chocapic Cinnamon Toast Crunch Cookie Crisp Corn Flakes Fitness Golden Grahams Golden Nuggets Lion Cereal Lucky Charms Milo Cereal Nesquik (cereal) Trix Shreddies Shredded Wheat Chocolate and desserts Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch Drifter Fox's Garoto Goobers Kit Kat Kit Kats in Japan Kohler Life Savers Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo Coffee and beverages Abuelita Alpine Acticor BabyNes Blue Bottle Coffee Boost Carnation Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine Ricoré Seattle's Best Coffee Starbucks Supligen Sweet Leaf Zoégas Dairy products Alpine Bear Brand Carnation Coffee-Mate La Lechera Nesquik Ice cream D'Onofrio Drumstick Eskimo Pie Fab Frosty Paws Häagen-Dazs Hjem-IS Ice Screamers Kit Kat Maxibon Mövenpick Parlour Savory Smarties Prepared and packaged food and snacks Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods Purina PetCare Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot Uncle Tobys Cheerios PLUS Weeties Former brands and subsidiaries Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills
People	Günter Blobel Paul Bulcke Peter Brabeck-Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger
Related	Nestea European Championship Tour 1977 Nestlé boycott Nestlé Invitational Nestlé Rowntree F.C. Nestlé Smarties Book Prize Nestlé Tower Toll House cookies International Code of Marketing of Breast-milk Substitutes Nescafé Basement Maggi noodles safety concerns in India Freshly
Related articles	List of Nestlé brands Controversies of Nestlé
Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020. Category Commons

• New York City
• Companies
• Food

• Companies based in Oakland, California
• General Mills brands
• Ice cream brands
• Ice cream parlors
• Nestlé brands
• Restaurants established in 1976
• Food and drink companies established in 1960
• 1960 establishments in New York (state)