Misplaced Pages

This is an old revision of this page, as edited by Enric Naval (talk | contribs) at 14:43, 8 February 2013 (→Lawsuits over health claims: +CSPI announcements). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Enviga was a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint-venture between Coca-Cola Company and Nestlé. It is available in three flavors: Green tea, Tropical Pomegranate and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. This is disputed by some researchers and public advocates.

Nutritional facts

A can of Enviga has 5 calories, 100 mg of caffeine, 35 mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with aspartame and has no carbohydrates, fat, or protein.

Lawsuits over health claims

In February 2007, the watchdog group Center for Science in the Public Interest (CSPI) filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product, as a "negative calorie" drink. The group claims that if Coca-Cola and Nestlé stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product. The watchdog group alleged that it was only a 3 day study, and that it was only presented in a conference by the Obesity Society, the editors of journal Obesity, where their conclusions were rejected.

The State of Connecticut is investigating the calorie-burning qualities of the drink. The State Attorney General Richard Blumenthal has demanded all scientific research associated with its calorie-burning qualities.

Criticism of health claims

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Enviga" – news · newspapers · books · scholar · JSTOR (May 2007) (Learn how and when to remove this message)

Upon inspection by a Ph.D. in biochemistry, the study conducted in Switzerland used to support the claims made by Nestle and the Coca Cola Corporation has proven to be a dramatically overrepresented. The double blind placebo-controlled study investigated 31 people consuming Enviga over a period of 3 days. The study claimed that the high caffeine (and caffeine like substance) content in Enviga sped up the metabolism and caused the participants to burn more calories from fat rather than carbohydrates, up to 60-100 extra calories per day. However, it has been extensively researched and proven that pure caffeine as a supplement will have the same effect over that time period, thus rendering the content of Enviga (aside from the caffeine) to be mostly irrelevant to the "negative calorie" claim. Furthermore, research has shown that caffeine sensitivity drops exponentially over time. Like with all stimulatory drugs and agents, the same dose of caffeine is no longer equally effective over time, requiring higher and higher doses in order to provide the same effect. The 100 calories burned per day will drop to 0 in a period of a few weeks, unless dramatically more caffeine is utilized. The net conclusion of these observations is that the extrapolation from a 3 day time period onto a permanent 60-100 calorie weight loss per day is completely unjustified.

Sales

As reported in the Sydney Morning Herald, flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks - with cold tea the fastest growing non-carbonated beverage category in the U.S. during the first half of 2006. Prior to launch, Coke had been trailing and losing market share in this sector to Pepsi, AriZona and Snapple.

Flavors

Current flavors:

• Green Tea
• Berry
• Pomegranate

Discontinued flavors:

• Peach

Since the brand's inception, and the launch of the three original flavors, peach has been dropped in favor of pomegranate as the third flavor.

See also

• List of energy drinks

References

1. Coca Cola Company Press Release: http://www2.coca-cola.com/presscenter/pdfs/enviga.pdf
2. BBC News audio interview: http://news.bbc.co.uk/nolavconsole/ukfs_news/hi/newsid_6040000/newsid_6043700/bb_rm_6043792.stm
3. Burt Helm (January 31, 2007), Coke and Nestle Hit with a Lawsuit for 'Negative Calories'
4. "'Calorie Burning' Enviga Tea Drink a Fraud, Group Says. CSPI to Sue Coke, Nestlé if Weight Loss Claims Persist", CSPI, December 4, 2006
5. "Watchdog Group Sues Coke, Nestlé For Bogus "Enviga" Claims. Green Tea-Flavored Diet Soda Won't Help You Lose Weight, Despite Claims of "Negative Calories"", CSPI, February 1, 2007
6. FOXNews.com - Coca-Cola Energy Drink Investigated by Connecticut AG - Health News | Current Health News | Medical News
7. Connecticut Probing Diet Drink Claims, Attorney General Says Enviga's Boast Must Be Supported By "Science, Not Magic" - CBS News
8. Coke serves green tea to a world with calories to burn - Business - Business

External links

• Enviga Green Tea website
• "Enviga-rate Your Weight Loss Reality" - opinion piece
• More details on Enviga's own study

v t e The Coca-Cola Company
Brands	Soft drinks A&W Root Beer (Canada only) Ambasa Ameyal Barq's Beat Beverly Bjäre Julmust Blue Sky Cannings Coca-Cola Fanta Frutee Hit Icy Kist Royal Tropical Fioravanti Fresca Fruktime Frutonic Guaraná Jesus Inca Kola Iron Brew Joya Kia-Ora Kinley Kola Inglesa Krest Kuat Lemon & Paeroa Lift Mare Rosso Mello Yello Mezzo Mix Moxie Nordic Mist Northern Neck Ginger Ale OK Soda Pibb Xtra Portello Quatro Quwat Jabal Ramblin' Root Beer RimZim Red Flash Santiba Sarsi Seagram's Senzao Smart Sparkle Sparletta Sprite Chinotto Stoney Surge Urge Tab Tanora Tiky Vault VegitaBeta Victoria Yoli Juices and teas Ayataka Capri-Sun Delaware Punch Enviga Far Coast Five Alive Fruitopia Frutonic Fuze Glaceau Gold Peak Hi-C Honest Tea Innocent Matte Leão Minute Maid Cappy Nestea Oasis Odwalla Qoo Peace Iced Tea Simply Beverages Sokenbicha Sparkle Tum-E Yummies VitaminWater Zico Sports drinks Aquarius Bodyarmor SuperDrink Powerade Monster Beverage (17.9% stake) BPM Energy Burn Formula 50 Full Throttle Live+ Monster Mother NOS RAC 124 Relentless Tab Energy Von Dutch Bottled water Abbey Well AdeS Arwa Aquarius Ciel Dasani Deep River Rock Malvern Water Smartwater Topo Chico Valpre Coffee-based Caribou Coffee Costa Coffee Dunkin' Donuts Georgia illy Dairy-based Fairlife Swerve Vio Purchased from Bisleri Citra Gold Spot Limca Thums Up Maaza
Joint ventures	Coca-Cola Beverages Africa (66.5%) Coca-Cola Europacific Partners (19.5%) Coca-Cola FEMSA (28%) Coca-Cola Hellenic (23.2%) Bambi (23.0%)
Former holdings	Beverage Partners Worldwide Coca-Cola Amatil Coca-Cola Enterprises Columbia Pictures TriStar Pictures
Legal	United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916) Escola v. Coca-Cola Bottling Co. (1944) Sinaltrainal v. Coca-Cola (2001) POM Wonderful v. Coca-Cola (2014)
Campaigns and slogans	Ashita Ga Arusa Coke Zero Facial Profiler Coming Together Country Sunshine H2NO Hey Kid, Catch! I'd like to buy the world a Coke The Lost Island of Alanna MagiCan Max Headroom Move to the Beat My Coke Rewards MyCoke Once Upon a Wheel Open Happiness Pepsi Invaders Coca-Cola polar bears The Polar Bears Share a Coke
Other	Coca-Cola buildings and structures Criticism of Coca-Cola Cocacolonization Coca-Cola Freestyle Cola wars Limca Book of Records One, Two, Three (1961 film)

v t e Nestlé
Divisions	Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition Divested BlueTriton Brands (Nestlé Waters North America)
Subsidiaries	Nestlé India (62.76%) Nestlé Pakistan Nestlé Canada Nestlé Japan Nestlé Malaysia Nestlé Lanka
Joint ventures	Beverage Partners Worldwide Cereal Partners Worldwide Froneri Nestlé Toll House Café
Other assets	Hsu Fu Chi (60%) L'Oréal (30.3%) Osem (100%) Yinlu Foods (60%) Malher (100%) Lactalis-Nestlé Fresh Products
Brands	Appliances BabyNes Dolce Gusto Nespresso Special.T SICAL Baby nutrition BabyNes Bear Brand Cerelac Gerber Nido Baking Libby's Toll House cookies Bottled water Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel Cereals Cheerios Chocapic Cinnamon Toast Crunch Cookie Crisp Corn Flakes Fitness Golden Grahams Golden Nuggets Lion Cereal Lucky Charms Milo Cereal Nesquik (cereal) Trix Shreddies Shredded Wheat Chocolate and desserts Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch Drifter Fox's Garoto Goobers Kit Kat Kit Kats in Japan Kohler Life Savers Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo Coffee and beverages Abuelita Alpine Acticor BabyNes Blue Bottle Coffee Boost Carnation Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine Ricoré Seattle's Best Coffee Starbucks Supligen Sweet Leaf Zoégas Dairy products Alpine Bear Brand Carnation Coffee-Mate La Lechera Nesquik Ice cream D'Onofrio Drumstick Eskimo Pie Fab Frosty Paws Häagen-Dazs Hjem-IS Ice Screamers Kit Kat Maxibon Mövenpick Parlour Savory Smarties Prepared and packaged food and snacks Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods Purina PetCare Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot Uncle Tobys Cheerios PLUS Weeties Former brands and subsidiaries Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills
People	Günter Blobel Paul Bulcke Peter Brabeck-Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger
Related	Nestea European Championship Tour 1977 Nestlé boycott Nestlé Invitational Nestlé Rowntree F.C. Nestlé Smarties Book Prize Nestlé Tower Toll House cookies International Code of Marketing of Breast-milk Substitutes Nescafé Basement Maggi noodles safety concerns in India Freshly
Related articles	List of Nestlé brands Controversies of Nestlé
Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020. Category Commons

• Articles with specifically marked weasel-worded phrases from March 2008
• Non-alcoholic beverages
• Coca-Cola brands
• Nestlé brands
• Iced tea brands