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Libby's

Logo used since 1994
Formerly	Libby, McNeill & Libby
Company type	Subsidiary
Industry	Food
Founded	1869; 155 years ago (1869)
Founder	Archibald McNeill Arthur Libby Charles Libby
Fate	Acquired by Nestlé in 1970
Headquarters	Chicago, Illinois
Products	Canned food and beverages Frozen foods
Owner	Libby Brand Holding (trademark owner)
Parent	Nestlé
Subsidiaries	Libby Brand Holding ConAgra
Website	libbys.com

Libby's (Libby, McNeill & Libby) was an American company that produced canned food and beverages. The firm was established in 1869 in Chicago, Illinois. The Libby's trademark is currently owned by Libby's Brand Holding based in Geneva, Switzerland, and is licensed to several companies around the world (including Nestlé and Conagra Brands).

History

The company was founded as "Libby, McNeill & Libby" in Chicago, Illinois, by Archibald McNeill and the brothers Arthur and Charles Libby. The business began with a canned meat product, beef in brine, or corned beef. The company started small and later began experimenting with the preservation of ox, beef, and pork tongues. The product became well-known when the company began to package the meat in a trapezoid-shaped can starting in 1875. By 1880, it had 1,500 employees in Chicago. In 1918, William F. Burrows was recorded as the company's chairman.

By the middle of the 1930s, Libby's had about 9,000 employees only in the Chicago area. Its annual sales surpassed $100 million during the 1940s. Before and after World War II, Libby's had canning operations outside the United States in Belgium and France, at Leer in northern Germany, and in the United Kingdom.

Libby, McNeill & Libby was acquired by Nestlé in 1970. In the 1970s, "Libbyland"-branded frozen dinners were marketed towards children, using a mascot called "Libby the Kid".

Nestlé introduced Juicy Juice in 1977, and it was branded under Libby's name. In 2006, Nestlé began to market Juicy Juice. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners.

In 1982, Libby's canned vegetable business was acquired by S. S. Pierce Company (now Seneca Foods) and its canned fruits business was acquired by California Canners and Growers (Cal Can). In 1984, Cal Can merged with Tri-Valley Growers. In 2000, Tri-Valley Growers went bankrupt and the bulk of its operations, including the rights to the Libby's canned fruit business, was acquired by Signature Fruit LLC in 2001. In 2006, Seneca Foods acquired Signature Fruit.

Niagara Trading Company (now NTC Marketing, Inc.) acquired a long-term license for the Libby's name for canned pineapple and juices in 1983.

In 1998, Libby's canned meat business was sold by Nestlé to International Home Foods. In 2000, International Home Foods was acquired by ConAgra.

In 2006, Nestlé sold the Libby's trademark to a Swiss entity that became known as "Libby Brand Holding".

In November 2009, Libby's announced that because of poor weather on its Illinois pumpkin farms and a depleted back stock, a canned pumpkin shortage was likely as Thanksgiving approached. Libby's accounts for the vast majority of canned pumpkin production in the United States, and the shortfall prompted Libby's to establish farms in multiple states as a hedge against another mass shortage like the one that happened in 2009.

In 2010, Walton & Post, Inc. acquired a long-term license for the Libby's trademark for several items, including nectars, creamers, and prepared meals.

In 2015, Peaty Mills plc. acquired the Libby’s trademark license for preserved foods in the UK, Ireland and Portugal with the exceptions of corned beef, pumpkin and fruit juices. The trademark license for fruit juice in the UK is held by Refresco.

Libby's trademark in Canary Islands, Spain and Portugal is licensed to Establecimientos Industriales Archipiélago S.A.

Advertising

In the 1970s, Libby's had a successful television advertising campaign featuring their jingle, "When it says Libby's Libby's Libby's on the label, label, label, you will like it, like it, like it, on your table, table, table."

References

1. Libby's on Nestlé Professional
2. Libby's on Conagra Food Service
3. Andreas, Alfred Theodore (1886). History of Chicago: From the Earliest Period to the Present Time ... Chicago: A. T. Andreas. p. 757.
4. Wade, Louise Carroll (2002). Chicago's Pride: The Stockyards, Packingtown, and Environs in the Nineteenth Century. Urbana, IL: University of Illinois Press. p. 103. ISBN 978-0-252-07132-4.
5. "150 Years of Canned History". Libby's Brand Holding. Retrieved 29 July 2019.
6. Grossman, James R.; Keating, Ann Durkin; Reiff, Janice L., eds. (15 October 2004). "Libby, McNeill, & Libby". Encyclopedia of Chicago. University of Chicago Press. ISBN 978-0226310152.
7. Williams, Greg H. (2017). The United States Merchant Marine in World War I: Ships, Crews, Shipbuilders and Operators. Jefferson, NC: McFarland. p. 177. ISBN 978-1-4766-6703-4.
8. Storch, Charles (26 September 1985). "Libby leaving Chicago". Chicago Tribune. Retrieved 14 March 2018.
9. Jason (2012-03-05). "Gone But Not Forgotten Groceries: From the Frozen Foods Dept.: Libbyland Dinners". Gone But Not Forgotten Groceries. Retrieved 2021-12-01.
10. Rothman, Max (2 July 2014). "Nestlé USA unloads stake in Juicy Juice". BevNET. Retrieved 16 March 2018.
11. Bray, Chad (2 July 2014). "Nestlé to sell Juicy Juice brand to Brynwood Partners". The New York Times. Retrieved 15 March 2018.
12. "Libby to Sell Canning Business". The New York Times. 11 March 1982. Retrieved 15 March 2018.
13. "Libby says it will sell its canning operations". The New York Times. 12 December 1981. Retrieved 15 March 2018.
14. Sinton, Peter (19 January 2001). "Tri-Valley Growers sold off in pieces". San Francisco Chronicle. Retrieved 15 March 2018.
15. Pieterse, Janice (28 July 2006). "Seneca Foods aims to buy Calif. firm". Rochester Business Journal. Retrieved 15 March 2018.
16. "Niagara Trading". The New York Times. Associated Press. 24 September 1983.
17. "Our Company: Seneca's History". Seneca Foods. Archived from the original on 7 October 2013.
18. "International Home Foods to Libby's canned meat products". Food Online. 22 July 1998. Retrieved 14 March 2018.
19. "ConAgra to buy International Home Foods". Los Angeles Times. Associated Press. 24 June 2000. Retrieved 14 March 2018.
20. Severson, Kim (November 17, 2009). "Libby's Warns of a Canned Pumpkin Shortage". The New York Times.
21. "Nuestra Historia" [Our History]. Establishments Industriales Archipiélago, SA (in Spanish). Retrieved 29 July 2019.
22. "Libby's Libby's Libby's". Food Chronicles. 10 October 2005. Retrieved 29 July 2019.
23. LIbby's Commercial 1971, retrieved 2023-06-24

External links

• Official website
• Libby's Fruits and Vegetables - Seneca Foods
• Libby's Tropical Fruits and Juices - NTC Marketing

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People	Günter Blobel Paul Bulcke Peter Brabeck-Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger
Related	Nestea European Championship Tour 1977 Nestlé boycott Nestlé Invitational Nestlé Rowntree F.C. Nestlé Smarties Book Prize Nestlé Tower Toll House cookies International Code of Marketing of Breast-milk Substitutes Nescafé Basement Maggi noodles safety concerns in India Freshly
Related articles	List of Nestlé brands Controversies of Nestlé
Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. U.S. production rights owned by The Hershey Company. U.S. rights and production owned by the Smarties Candy Company with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. Philippine production rights owned by Alaska Milk Corporation. Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the Ferrara Candy Company. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. Brand owned by Mars, sold by Nestlé in Canada. Produced by Froneri in the U.S. since 2020. Category Commons

• Companies based in Chicago
• Food and drink companies of the United States
• Conagra Brands
• Nestlé
• 1869 introductions
• 1869 establishments in Illinois
• Frozen food brands